Lucia Knight
Why So Many Midlife Professionals Still Don’t Know What They Want to Be — and What to Ask Instead
Still don’t know what you want to be when you grow up? At 40 or 50, that question hits differently. This week, we explore two better ones that can bring clarity — without the pressure.
For many midlife professionals, the haunting sense of “I still don’t know what I want to be when I grow up” isn’t a joke — it’s a very real, quietly distressing truth. Despite decades of experience and success, a surprising number of people find themselves asking this very question well into their 40s, 50s, or beyond.
And it’s not because they’re lost. It’s because they’ve outgrown the version of success they once built.
In a recent episode of the Joy at Work podcast, career design consultant Lucia Knight tackled this exact dilemma, responding to a listener who, at 43 and two decades into a marketing career, still hadn’t found a clear answer to that age-old question.
But here’s the thing:
It was never a fair question to begin with.
The Trouble with “What Do You Want to Be?”
Most of us were asked this question long before we had any real understanding of ourselves — often at five or six years old, while munching egg and onion sandwiches at family lunches. And when we didn’t know the answer? We felt behind before we’d even begun.
The problem is that the question never really left us. It morphed into internal pressure. As adults, especially at midlife, it now carries the weight of responsibility: mortgages, status, family, and that relentless fear that it might be “too late” to change course.
Lucia proposes something different — two questions that offer a far more practical and life-affirming route forward.
The Two Questions That Shift Everything
Instead of asking “What do I want to be?”, ask yourself:
What do I want to do on repeat?
Because work is rarely about a single role — it’s about patterns, actions, rhythms. The magic happens when those repeated actions feel energising and meaningful.What problems for others do I care about solving?
Purpose comes not just from what we’re good at, but from how our skills intersect with needs that matter. When you connect your innate strengths (or “superpowers”) with real-world problems you’re excited to address, your work begins to carry new meaning.
These aren’t fluffy reframes. They’re powerful tools for clarity. And they’re exactly where Lucia begins with her Fierce Emporium clients — midlife professionals ready to design work that matters, with more structure and less soul-draining guesswork.
The Midlife Advantage
Contrary to popular belief, midlife isn’t a crisis point — it’s a vantage point.
You now have enough lived experience to understand what drains you and what lights you up. You likely know what kind of emotional labour you’re willing to invest, and which problems in the world genuinely frustrate or inspire you.
What you need isn’t another motivational podcast. What you need is a repeatable method, designed for this season of life, that leads to clarity without exhaustion.
Free Resources to Help You Begin:
If this resonates, I have two tools to support your journey:
🎥 Short video: Do I need a new job — or a whole new strategy?
📥 Free guide: Five Questions to Ask When You’re Feeling Career Stuck
Final Thoughts
You’re not too old, and it’s not too late. You’ve simply outgrown an outdated question.
Instead of circling “what should I be?”, start with what brings you energy, meaning, and clarity. The rest can be redesigned — with the right questions and a little structure.
📌 Mentioned in This Episode
-
Ep301 - I don't know I want to be when I grew up
Hi, I'm Lucia Knight and this is the Joy At Work Podcast. Here is this week's question from a listener.
[00:00:09] What if I still don’t know what I want to be when I grow up?
Hi, I'm a 43 year old marketing director, who has worked for two decades so far and I still don't have any idea what I want to be when I grow up! If I'm lucky, I might be able to contribute actively to something for another 20 years - that means I'm about half way through my career. Is it too late to begin to discover what I want to be when I grow up?
[00:00:28] Why childhood career questions create long-term pressure
You'd be surprised how often this question comes up, or maybe you wouldn't because for a lot of us, it started when we were about five and a half years old. Remember that you're at a big family lunch. You've taken a humongous bite of your egg and onion sandwich. Mm, I know that's a bit weird. It's a Northern Irish thing.
And here comes Auntie Nula. So Lucia, what do you wanna be when you grow up? Sweetheart? Q. Internal panic. If you know any kids, please stop asking them that question. It doesn't help. It makes them feel like they should know the answer. But they don't. It makes them feel like they have to know, but they don't.
And when they don't, they feel behind before they've even started, and they will get asked the very same question, approximately 572,000 times before they finally land on a job.
And that job is likely to be nothing like their childhood answer.
I told the world from the age of about five to 12 years old that I wanted to be a hairdresser. Everyone had an opinion on that one, and the truth is, it's way too early to decide at five and a half or even 14 and a half years old, we know next to nothing about careers or ourselves.
We don't know what lights us up, what drains us, or what kind of daily graft or craft could make us genuinely happy. But somehow we're expected to pick a lane and stick with it. It's madness.
[00:02:35] Why midlife is the right time to re-evaluate your work life
Fast forward to adulthood, especially midlife. And we're still haunted by that same old question as our listener is only now it's heavier because now it's also about bills and status and lifestyle.
It's about identity, boredom, and burnout. It is about life's busyness and the enduring juggle, as well as worry about if it's too late to change.
[00:03:04] A better question than “What do I want to be?”
So here's the shift I want you to make, instead of asking, what do I want to be when I grow up? Try asking what do I want to do on repeat? Because work for almost all of us is a repeating cycle. So the real magic happens when you get to do something that feels good and energizes you, something you actually want to do again and again.
That's the shift from I have to do this to earn, to, I get to do this every day to earn.
That tiny word get is powerful. It turns obligation into opportunity. And if you've been with me for a while. You've heard me bang on and on about superpowers.
These four activities that light you up, fuel your motivation and make time disappear.
The four activities that feel good in your body as well as your brain, and when you know specifically what those are, you have the ability to start designing a life where they're built into every day. So the better question to ask yourself again is, what do I want to do on repeat and get paid for it?
But wait, there's more.
[00:04:41] How to connect your work with real-world problems that matter
There's a second question, and this one supercharges your clarity. What problems for others do you care about solving? The answer to this question provides the purpose and meaning to the activities you choose to do on repeat. So pick a problem for others that excites you and do that when you connect the activities you love doing, your superpowers, with a real world problem for others that matters to you. Your career suddenly has meaning.
I know, I know I've made that sound simple, but you know, it's not. Because you've been thinking about this for a long time. And the what am I going to be when I grow up? Question has been circling in your brain for years.
[00:05:41] What’s inside the Fierce Emporium career redesign process?
Which is why in the Fierce Emporium, that's my career makeover program for midlife professionals. We take a very structured step-by-step approach to this very thing.
We go deep, we identify all the problems that genuinely resonate with you.
We narrow them down using a filtering method I've developed and tested over years. We creatively explore what it could or might look like to solve the final three or four problems that make it through our analysis process using your four very specific, unique superpowers. And then we get real and practical about which gaps in your experience, skillset, knowledge, and network you need to fill or close in order to be able to solve these problems, and whether you have the energy, the time, or the desire to fill those gaps.
And finally, you choose deliberately, consciously. Intentionally you decide which activities you want to get paid to perform on repeat in service of a problem you care about, because let's face it, none of us have time nor energy to waste on endless navel gazing, circular thinking, or trial and error. We have jobs, kids, aging parents, changing bodies, health scares, emotional strains, complicated relationships, and more than a few of life's battle scars.
What we need are methods, proven methods that work, that have helped hundreds before us that bring clarity without exhaustion, that give us the best chance of actually being happy or even joyful during the hours we spend working.
[00:07:52] Free tools to help you get unstuck and take your next step
If you want the little extra help, I've popped two things into the show notes for you, a short video to help you decide whether you just need a new job or whether the rest of your work life could benefit from a whole new career strategy.
I've also included a downloadable resource. It's called Five Questions to Ask and Answer When You're Feeling Career stuck.
And if someone you care about keeps wondering what they want to be when they grow up, send them this episode right now. It might help them stop those circular thoughts and start taking action instead.
[00:08:39] The one thing to stop asking children — and what to ask instead
And finally, please, please, please, please, please stop asking the children in your life what they want to be when they grow up, and ask them what they love doing instead.
