career change 40

Lisa Smith - Art Therapist to Ginger Baker

You can’t start a business unless you just…start! Have a go and then evolve it in a way that feels natural for you. You don’t need to take giant leaps or risks.”

“I’m not stuck with a bad boss or a work situation that doesn’t suit me. I love holding the power of my future fairly and squarely in my own two hands.”

Lisa Smith Brill.jpg

Overview of earlier career.

Lisa followed her passion into an industrial design degree before travelling, doing a couple of ski-seasons and relocating to Hong Kong to teach both English and Design.  By the time she wanted to return to UK, she had become disheartened by the design industry and re-trained in Art Therapeutics before spending many great years working with children with learning difficulties in schools.  

While doing work that she loved, Lisa also met her husband who was in a similar field and they decided to relocate back to his stunning homeland, the Lake District. 

The trigger for change?

“The only real trigger for my change was a lack of enough therapeutic work to sustain me in the local area.

I’d always baked for friends and family and enjoyed it.  So, I began to bake cakes for a local café to supplement my income until I could build up enough work in Art Therapy. 

It was early 2000s and the British food scene was really exciting. Farmers’ markets were booming and there were endless opportunities for individuals to get involved and offer their products to new interested, excited customers.

After 18months of making cakes for the local café, I decided to take fate into my own hands and bake for myself.  There was no big life change or any grand plan…it just gradually happened. There was no conscious decision about my future, I just knew that I would enjoy working for myself. 

So, I did.

I began my business in my kitchen, 13 years ago.”

First steps?

I baked an awful lot.  I trailed myself and my cakes around so many farmers’ markets and promoted the business everywhere.  People liked my products and bought more. Over time, I began to gain traction.  

I just loved the feeling of being creative.   I loved getting stuck in with my own hands.  I found it really rewarding doing it for myself, in my own way.  Just slowly and steadily growing the business.

In my family, I’m surrounded by individuals who own their own businesses, so I wasn’t that daunted by going it alone.  Even though it felt like business ownership was in my DNA, I still needed to learn lots along the way.”

What Lisa has learned? 

·         “I realised that creating something that gives others pleasure is important to me.  

This is one of my great drivers. There is emotion and comfort built into my cakes, more emotion than there ever could have been in any nuts and bolts creation from my design days.  

·         Have confidence in your products and yourself.   

In those early days, I worried too much about if I would be taken seriously.  I didn’t have enough confidence about being a business owner and felt intimidated.   I could have eased my pain by asking for help.  My confidence developed slowly, over time.  

·         Seek out help early.

There is so much help out there, but in the early days, I didn’t take advantage of it.  I was too caught up in worrying about what others were thinking or just feeling anxious that I was doing it all wrong.  

·         Try to get to grips with the business behind your business earlier than I did.

If I were to start again, I would approach it differently.  My approach was to start with the best product I could come up with and worry about the business behind it later.    I’ve since met other creatives who often come from corporate backgrounds who have imbedded a good business structure from the beginning.  I didn’t really grab the business by the horns in the early days.  

·         Do business your way, instinctively. 

There isn’t a wrong way to do business even if it seems like it when you start out.   

·         Be transparent about yourself and your business.  

I am known in the local area for being very open to having conversations and to helping others out.  For that reason, I have good relationships with journalists and other business owners.  That has meant that I have accidentally secured lots of different little bits of PR, here and there.  I enjoy helping others out. What goes around comes around.

·         You can’t start a business unless you just…start! 

Have a go and then evolve it in a way that feels natural for you. You don’t need to take giant leaps or risks.

·         Try not to give yourself such a hard time. 

I gave myself an awful hard time in the beginning thinking I was doing it all wrong but in fact I was doing everything just fine.  There are many ways of doing business.  You just have to find one that suits you.

·         Don’t waste time waiting for the perfect moment.  

Decide the right moment to start for yourself and just take it.  Then see what happens.  If it doesn’t work, you can tweak it for the better and then keep going.

·         Speak to as many people as you can to avoid re-inventing the wheel and to get some reassurance that you are on the right track.

This will help you tweak a business earlier rather than later when you have invested more.

 ·         Resilience.  If you are creating any personal business, you’ll need to have plenty of resilience and expect it to be tested regularly.  

You’ll need to build up your reserves so that you are strong enough to pick yourself up, dust yourself down and keep moving onwards.  My resilience reserves have certainly been tested in recent years.   The floods of 2015 wiped out my business premises AND wrecked my home.  But I started again.  I also spent last year undergoing cancer treatment.    

·         All good things start small

My little business began in my home kitchen but we have grown and developed over 13 years and now have a fantastic team of eight.”

How it feels on the days when Liz knows she has made the right decision?

“Gosh, it’s the best thing ever!

I love being in control! I feel empowered by my personal control.  This is my own creation.  I’m responsible for everything.  If it doesn’t work, there’s no one else to blame.   

I don’t have anyone else but me to point the finger at and that is very freeing.  I’m not stuck with a bad boss or a work situation that doesn’t suit me.  I love holding the power of my future fairly and squarely in my own two hands.”

Regrets?

None!

Find out more about Lisa and her Ginger Bakers

Website: www.gingerbakers.co.uk

Instagram: https://www.instagram.com/ginger_bakers

Facebook: https://www.facebook.com/GingerBakersKendal/




Barney Whiter - Accountant to Financially Independent (The Escape Artist)

“I’ve met high flying partners in law / accounting firms who earn in excess of £750,000 pa who told me they couldn’t afford to quit their job. They had allowed their lifestyle to ramp up and it had become their prison camp.”

“I grew up with an unusually vivid fear of poverty.”

Interview with Barney Whiter - The Escape Artist

Interview with Barney Whiter - The Escape Artist

Overview of earlier career

After doing a degree in Economics, I qualified as a chartered accountant and then moved into the world of corporate finance - where I worked for 20 years.

The trigger for change?

Well, it’s a story that I can trace back to my childhood. I don’t claim to be normal…I grew up with an unusually vivid fear of poverty and of being homeless which was “hard-wired” into me via childhood experience.

When I was 11 (1981) my parents bought the biggest house they could afford and then interest rates rose to 17%. Imagine the devastation that would cause now!

My parents cut back sharply. Our holiday that year got cancelled. The newspaper was cancelled. Dad started brewing his own beer rather than buying it.

There weren’t many positives but, on some level, I gained an appreciation of how it’s possible to tighten your belt when you really put your mind to it.  

I think that period had an impact on almost every decision I made in the future. Deciding what to study at university. Where I lived. What career to pursue. These choices all revolved around trying to make sure that I would not end up poor and homeless. And yes, I realise how strange that may sound!

I got my first mortgage aged 26It was a normal 25-year term mortgage, but I wanted to clear it as soon as humanly possible.  By age 32/33 I’d developed the habit of saving and had paid off that mortgage.

Around that time, I’d taken a new job that wasn’t working out. The culture felt entirely wrong for me. Even though I had paid off the mortgage, I felt trapped as I still needed to earn a salary. My wife wasn’t working as our second child had just arrived.

I hated my job and felt like I was hanging on by my fingertips.


First steps to freedom?

To build up a “safety fund” in case I found myself unemployed, we slashed our outgoings from ~£3,000 per month to ~£1,000 per month…remember this was for a family of four.    

Eventually I found another job that felt less soul-destroying. But rather than getting comfortable and allowing our spending to inflate back up, I decided to continue to save hard.

After a number of discussions (and some arguments!) with my wife, I vowed to save and investing at least 50% of my income to give me the freedom and the choice that I craved.

Fast forward 10 years to 2013 (when I was 43) and I stumbled what I then thought was an obscure website about financial freedom in the US called Mr Money Moustache. This is a blog written by a software engineer who, by frugal living and sensible investing had “retired” at 31 and now did pretty much whatever he wanted.

What Barney learned? 

I learned that there was a whole Financial Independence movement which had started in the USA and was spreading internationally. This movement combines frugality, environmentalism, hard work and investing to get to financial freedom.

I learned about the 25x rule whereby you probably have enough to never need to work again if you can amass a portfolio worth >25x your annual spending. I realised that I probably had enough so I handed my notice in at work.


How can financial independence help with career change?

  • When it comes to career choice, I see two logical career strategies:

a) Do something hard that is well paid to allow you to save hard towards your financial freedom   OR

b) Do something you love

I did a) for long enough to fund a move to b). 

It’s possible to work a job you love that doesn’t pay much…but only if you have a freedom fund and / or a reasonably low-cost lifestyle.

  • If you want to change career you have to address lifestyle inflation.

I’ve met high flying partners in law / accounting firms who earn in excess of £750,000 pa who told me they couldn’t afford to quit their job. They had allowed their lifestyle to ramp up and it had become their prison camp.  

  • Financial independence is back-end loaded

It’s hard to save meaningful amounts in the beginning so many people never get started. But if you can get into good saving habits early on your money starts to work for you and amazing things become possible. £15,000 saved between 18-25 can turn into a pension pot of £1,000,000 over 40 years, thanks to the magic of compound interest.

  • You need to discuss your escape plan with your partner

To crush your spending, you need to have some very open discussions with your partner to get them on board.

They need to be on-side with your long-term life vision to be committed to the changes required.   It might not be what they originally signed up for.  They might have signed up to marry a stock-broker and all the trappings that sort of life brings with it.  Change is always possible but it can be hard.

  • You can have anything, but you can’t have everything.

It’s a bit silly to think you can have it all.  Life is about choices.

Lots of people fantasise about having financial freedom, doing work that they love or just dream of the day that they can stop doing a job they hate.  

The press often highlight the part of the story that involves retiring early but the live frugally with reduced consumerism for years part of the equation gets less prominence! 

  • Even when the cell door is open, some prisoners choose not to escape

The work that is required to attain financial freedom requires sacrifices and lifestyle compromises.  Not everyone is prepared to dig deep over a decent period of time to get the results they dream about.

Just because individuals could learn how to create financial freedom for themselves, doesn’t mean that they’re up for it. Remember how the movie Shawshank Redemption? One of the escapees couldn’t handle the freedom offered by the outside world, having become institutionalised.

  • Who the hell wants to retire at 40 and do nothing all day long?

Not me. I enjoyed having time off to “decompress” after my escape but eventually we all need to find something to do that provides meaning, purpose and challenge. I get this through writing, teaching and providing financial coaching for other people.

Financial freedom allows you to step away from the metaphorical “Prison Camp” that many of us have created for ourselves and decide what your future could look like.

How does it feel?

I feel grateful to wake up without an alarm and that I don’t have to get on a soulless, grey-suited commuter train.

I laugh a lot more than I used to. The fun and humour had been slowly squeezed out of my life in the corporate world.  Laughing is one of the most under-rated pleasures in life and I’m grateful that I can choose to do things that allow me to do it more often than in the past.

I have a lot of fun writing The Escape Artist blog and have enjoyed seeing the readership grow over the last 5 years from 1 view per day to 10,000 page views in a day. I hope it will continue to grow, but even if it doesn’t I’ll still have fun.

Find out more about Barney:

https://theescapeartist.me/

https://www.instagram.com/barneywhiter/?hl=en




Drew Boyd - Airforce to Marketing to Academic Career

“Never let a year go by without developing your professional career or personal career. There are so many individuals I have seen or met who have not lived by this life rule.  When they reach their mid-50s, they are dead-men walking because they haven’t stayed relevant.  They have stayed safe.”

“I’m 64 and technically retired but if I did retire, what would I do?  I look at my 89-year old mother who is still running a successful business and think…that will be me.”

Drew Boyd - Something tells me this chapter of his career is unlikely to be his last.

Drew Boyd - Something tells me this chapter of his career is unlikely to be his last.

Earlier career

Drew has had several diverse successful careers, initially working his way up to the rank of Captain in US Airforce in the nuclear missile division and later in strategic war planning but he knew long-term his career would be elsewhere. 

On leaving, he took up a position within United Airlines where he was the youngest sales manager leading a team who were all much older than him.  Ten years into this chapter of his career, after completing his MBA he was deciding whether to become a function or an industry specialist when he was head-hunted to join Johnson & Johnson in their…wait for it…gynaecology market development area.  Even though he had known nothing about that area of specialism, Drew flourished there for 17years becoming an expert in systematic creativity before retiring for a short time.

His trigger for change

Shortly after he left J&J, Drew received a call from the Dean of a small college in Chicago asking him to head up their new marketing faculty.  After one semester he received extremely positive reviews from his students and decided to begin the fourth chapter of his career as a full-time professor. Today he now spreads innovation across an entire university campus.

Drew’s first steps:

“The first step towards the current chapter of my career began with an openness some time ago to new opportunities. When I was asked to do some teaching after my MBA, I had a young family and said yes to some extra work on the side.  I continued moon-lighting and teaching on and off in one way or another throughout the rest of my career as I truly enjoyed the feeling of sharing ideas”  

What Drew learned about career change:

·         Lean into things that you are sure that you can’t do.

This is where growth happens.

 ·        Careers have to be driven with intention, but we also need to layer in some opportunistic meandering.

By that I mean that we need to say “yes” to doing jobs that others are not willing to do, to take some risks that others might not wish to and to put our hand up for roles that we are certain that we do not know how to do…yet. This adds that extra something to a career that leads to growth and relevance in both the short and the long term.

·         Never let a year go by without developing your professional career or personal career.

There are so many individuals I have seen or met who have not lived by this life rule.  When they reach their mid-50s, they are dead-men walking because they haven’t stayed relevant.  They have stayed safe. 

·         Managing your career means managing your relevance.

I made clear choices throughout my career to put my hand up early for projects, to get in on the ground level and to get out before their peak and before I got stuck. I see lots of people staying too long on projects where they might have done great work but they get stuck and this impacts their futures.

·          Work hard to be on the life-boat

If your business needed to be re-started tomorrow, would you be one of the chosen few that would be on the life-boat?  The only way that you get to be on the life-boat is if you have continually stayed relevant. 

Your functional expertise isn’t enough to keep you highly relevant or crucial.   If you stay stuck in Supply Chain or Finance or any other functional area, it’s simply not enough.  You have to constantly learn and that involves being outside of your comfort zone.  You have to be continually learning and evolving into that crucial member of the life-boat.   It’s a choice. 

·          Surround yourself with a small group of valued advisors – your own board of directors.

You need a confirmed inner circle throughout your career. These people offer you their valuable counsel and are interested in your valuable counsel in return. They can be colleagues, mentors, specialists, family members or neighbours but they have your back and offer valuable opinions.”

·         If career is important, never stop renewing yourself, learning and growing

Learning and growing is exactly how to move on from a transition period. For instance, I spent 5 weeks in Ottawa with one of the world’s foremost guitar makers, learning how to make a guitar.  I’ve now designed a creativity experiment around teaching students how to make their own acoustic guitars.”

How it feels on the days when Drew knows he has made the right decision?

“I feel just great!

No two days are the same. I get up, my feet hit the ground and I throw myself at whatever diverse challenges are in that day.

I’m 64 and technically retired but if I did retire, what would I do?  I look at my 89-year old mother who is still running a successful business and think…that will be me.”

Regrets?

“None at all!” 

 Find out more about Drew by checking out his new book – So, You want to be a Professor and his first book Inside the Box at:

www.drewboyd.com

 

Andrea Mara - Financial Services Career to Author

“Redundancy was the best thing that ever happened. I would never have been able to trial a writing career without the redundancy package and the support of my family. “

“Although I’m writing books full-time now, I’ve had times when I felt my funds were running low.  I would panic worrying that I didn’t have enough work.  Then, the very next day I’d wake up and start to panic because I had too much work!   But that’s the way of freelancing, I think. “

Andrea Mara 1.jpg

Overview of earlier career:

“I loved my job! I really liked the company and was very happy in my career.  I’d progressed through the normal promotional routes from junior positions, through to team leader and then into management over 17 years.

I enjoyed the work itself and over-time my work conditions had evolved into something that really worked for us as a family.  I felt lucky with my 4-day a week, one day from home and a precious permanent car spot.

Then the news landed that our Dublin branch was closing.  We were offered two choices: redundancy or re-deployment.  I was sad about losing my job but I was really sad about losing this wonderful work set-up which had taken such a long time to evolve and just worked really well.”

The trigger for change?

“The offer of redundancy was definitely my trigger for change.  My husband and I discussed it and agreed that it was the perfect opportunity to see if it was possible to make a living out of writing.   

The redundancy package would give us and me that window of opportunity.

When I’d pretty much made the decision to take the redundancy package, another opportunity came up within the business that threw a spanner in the works.  It caused a little wobble, mainly by my husband, who had been completely behind the idea of my career change experiment.  Perhaps the reality of our family’s income being chopped in half overnight had hit home.  Nevertheless, I realised that to accept a position I wasn’t passionate about at all felt like an all-head-no-heart decision.  Not the right thing at all. 

Other than that momentary blip, we both knew that this was a once in a lifetime opportunity to try to create a new career for me.”

First steps?

As it turned out Andrea took her first steps towards a writing career without knowing, 2 years before the redundancy package was offered. 

I’d discovered that I loved writing after I’d started a blog while I was on my third maternity leave.   I started it after feeling so frustrated by the disconnection between what my friends and I were discussing as working mothers and what I saw, heard and read in the media.   I had a desire get more real conversations going which sparked enough interest to set up a blog.

I started writing on all things working mother but ended up writing about anything that took my fancy.  I’d write in the evenings after work and after the kids were asleep. People would always ask me where I found the time or if it was exhausted but honestly it became the really enjoyable part of my day and didn’t drain me at all.”

The blog grew over those two years and Andrea began to get tapped on the shoulder to write articles for other people.  So, her first steps towards a full-time career in writing, even if she didn’t know that she might write as a future career option, began out of her desire to write about something she cared about in her free-time.

“I decided almost randomly to give myself a 6-months deadline to prove that I could make it work as a full-time career or I’d go back and get a job.  I put myself under-pressure to work it around school and pre-school and I also had our youngest child at home for the first 5 months. 

I’d work mostly in the evenings and in free moments during the day.  I probably made it more stressful that it needed to be but that’s how I work.  Knowing that I had a tight time-frame was important.  It gave me a clear focus.  I could have extended the original time-frame but it would have felt like failure.  

It was absolutely exhausting looking after the kids during the day and working at night.  I put myself under a great deal of pressure to secure ad hoc freelancing work and even managed also to secure a few regular gigs.  

The timing might have been a coincidence, but I also won an award for Best Parenting Blog by the Irish Blog Awards at the 6-month mark which I felt was symbolic.  It sort of cemented the idea that this was possible.

The 6-month experiment was a success.  I knew it was possible simply because I’d done it.  I broke out the bubbly and moved my big box of work dresses to the attic.

Towards the end of the 6-month trial, my youngest entered pre-school which then meant I had 2.5hrs every morning as well as the evenings to do more work without spending any extra on child-care. 

Keeping childcare costs at an absolute minimum was and is the key to my flexibility.   The compromise is that over school holidays I don’t get to do as much work as I might want to or attend as many events as I’d like to.  But these are compromises I’m more than happy to make to enjoy the privilege of doing work that I love.”

What Andrea learned?

·         If you can, do something you love.

Not everyone can love their work every day, whether it’s paid or unpaid.  You have to be in a particular place, at a particular time, to be able to take the risk that I took with my career change.  But the risk has paid off.

·         Redundancy was the best thing that ever happened.

I would never have been able to trial a writing career without the redundancy package and the support of my family.

·         A little risk is a good thing.

Taking a little risk is worth it if you could find work that might make you happy, that might allow you to feel engaged and to find opportunities to learn.  

 ·         You might not need to do something that you love.

Doing something that you enjoy or are good enough at that you can enjoy enough work-life balance that you don’t need to lie down when you get home from can be very fulfilling.

·         Unromantic practicalities matter.

It’s necessary to focus on the unromantic practicalities to be able to make an informed decision.  Like getting a real grip on your overheads.  Your savings.  Agreeing how much you are prepared to spend on experiments.  Without the redundancy money, we couldn’t have made it work but there are other ways that we might have made it work.  I was already doing some freelance work while working full-time and it didn’t drain me.  I could have continued down that path.

·         Nothing is perfect.

There are always sacrifices and compromises.  It can be challenging enough just keeping it together on some days.

·        Employ a career coach, if you can afford it.

I was so lucky to have a career coach included in my redundancy package and she was brilliant.  The good ones aren’t cheap.  If you’re at a cross-roads but using all your energy just keeping things moving – work, home and family, it’s hard to change the way you think about work.

You often need a different perspective to help you see work from a different angle and someone to help you think through the practicalities while you take the next steps.  My career coach prompted me with great questions and re-framed some of my thoughts from a completely different angle.  That helped greatly.  I can’t recommend getting a career coach enough, if you can.

·         It can be a bit of an emotional and financial rollercoaster ride. 

Although I’m writing books full-time now, I’ve had times when I felt my funds running low.  I would panic worrying that I didn’t have enough work.  Then, the very next day I’d wake up and start to panic because I had too much work!   But that’s the way of freelancing, I think.  You don’t have total control of your earnings.   

I still work a lot in the evenings but that’s my choice.  That’s the life of someone who is self-employed. I’m happy to give up my free hours in the evenings.  Happier than I’d ever be if I was back earning a regular salary.”

How it feels on the days when Andrea knows she has made the right decision?

“Amazing!  It’s amazing every day.  I’ve never had a moment of regret. It feels brilliant!  Of course, it’s not brilliant every minute of every day.  As I sit here talking to you, I’m sitting at my kitchen table, on a sunny day staring at the undone breakfast dishes.

Some weeks I’ve got no meetings because am just writing and that can feel a little lonely - in between school runs.  But I’m still doing something I love. 

I will never go back, unless I can’t pay the mortgage!”

Regrets?

“None!”

 

Find out more about Andrea: (Please add any social media links incase anyone wants to contact you/buy books etc.)

Website: OfficeMum.ie

Twitter: @Office_Mum

Instagram: @officemum

Facebook: Office Mum – Andrea Mara

Linkedin: Andrea Mara


 


Sally Smy - Retail Buying Manager to Personal Stylist

"It took a long time to build my own confidence as I felt too shy to say that I have ‘my own business’ when it was really just me, the kitchen table and not many clients!"

"Action results in confidence. It’s so easy to stay behind the computer but you need to get out there and try things in the real world."

sally smy 1.png

Overview of earlier career.

Over an 18 year career, Sally worked her way up to a management buying positions for major retailers including Debenhams, Arcadia Group and Tesco. 

The trigger for change?

“After my daughter arrived I found work pretty intense.  Over the last 10 years of my career, buying trips involved long visits to Hong Kong and India. I'd always previously enjoyed these but knew they would be difficult after my second child was born. Whilst on my second maternity leave, my request to work part-time was refused and I was offered a 9 day fortnight. 

I considered it but long haul travelling would have meant that sometimes I might have been away for multiple weekends in a row.  I didn’t feel I could commit to that schedule so I resigned.”

First steps?

“I had an inkling during my first maternity leave that I might set up my own personal styling business but as soon as I went back to work the idea faded.  In my second maternity leave knowing that I wouldn’t be able to go back full-time I really began to focus on it.  I filled many, many notebooks with those ideas in an attempt to think through options.

It took a long time to build my own confidence as I felt too shy to say that I have ‘my own business’ when it was really just me, the kitchen table and not many clients! 

It was hard giving up the security of that monthly pay cheque and it’s very tough doing everything, especially tech, yourself!  I got a real sense of achievement, however, from creating my own website and doing lots of activities that would have been done for me before when working for a large corporation.

There’ve been lots of ups and downs and experiments.  For instance, I trialled a partnership with someone who specialised in vintage clothing but realised pretty quickly that I really wanted to help people like me, professionals who needed a bit more confidence and they could get that from dressing well.  So, I had to have a difficult conversation with that partner.  Not a highlight for sure.

Then I started off working with women returning to work which I absolutely loved.  I understood their situation because I had had what I call my “beige moment” on maternity leave.

I caught sight of myself in the window of a shop, many, many months after the birth of my first child with no make-up, still wearing my scruffy maternity clothes and it was a real wake-up call.  I felt I needed to get myself back on track and feeling like 'me'.

When I shared this experience with friends, it really resonated with them.  I empathise with the situation of going back to work and not feeling confident in your own skin.  I understand these feelings because I've been there.  I’m not some scary fashionista and have definitely suffered from imposter syndrome in the past.  I didn’t feel trendy enough, thin enough or fashionable enough to be the stereotypical idea of a fashion buyer!

Now as a personal stylist, I simply want to help people have confidence in how they look.”

What Sally has learned?  Advice she might offer to others in a similar situation?

“Action results in confidence.  It’s so easy to stay behind the computer but you need to get out there and try things in the real world.   Networking for instance.  I’m getting better at it but I’m not a natural.  I have to keep reminding myself that people are not focussed on you when you are networking, they are focussed on themselves. It’s easier if you just ask a few questions and fill in the gaps.  You don’t actually have to say much if you don't want too.

Don’t underestimate the power of marketing and the need to learn as much as you can about marketing especially if you are doing everything yourself.

Know your worth and be brave with pricing.  I worked with friends for free in the beginning and got great feedback and satisfaction.  After that I priced myself extremely low (£30 per hour) which didn’t reflect the fact there is so much preparation and follow up work to my job - I calculated it at about £4 p/h in real terms!  I felt a great deal of angst about increasing my pricing but realised I had to in the end. I feel that my pricing now gives very good value for the help I am offering and my years of experience.

There is no perfect.  It’s a continuous journey where you are constantly learning.  We need to remember to enjoy the journey and the process not just aim for the goals.

You don’t need lots of clothes – you just need a collection of well chosen pieces and to know how to create outfits with them.”

What would Sally do differently if she had to do it all again?

“I would have probably attended a social media course earlier.  I was late to the party with it and still haven’t mastered it!”

How it feels on the days when she knows she has made the right decision?

“I absolutely love it!  It’s an amazing feeling when I help someone dress with confidence and look great.  I love seeing that change.  I love receiving positive emails from my clients! 

My family say that I am definitely less stressed and also…I dress better!   There’s no slumming it in the playground anymore.  I always have my face on and consider whatj consider what I'm wearing!

Also, I am dressing more for me now than ever before.  No head to toe black and no slaving to trends. I have less clothes than I used to but I can do more with them and as a result am far more creative with my outfits.”

Regrets?

“No – but 8 years on I’m still learning.  It’s all a learning process. I don’t get it right all the time – I have really busy periods and then really quiet periods.  There’s lots more I can do and learn but I'm thoroughly enjoying it!”

Find out more about Sally's Queen Bee Styling

M: 07956 293845

W: http://www.queenbeestyling.com/www.queenbeestyling.com

T: @Queenbeestyling

F: www.facebook.com/queenbeestyling

Duncan Haddrell - Senior Finance Executive to Distribution Business Owner

“It feels easy...but scary because now I hold in my hands the mortgages of 10 employees - not just my own.   I don’t hold that responsibility lightly.  It’s huge.  That’s the difference.  If I cock it up, the impact is huge.  But, the opportunity is also huge.”

“Being conscientious, working hard and being good at something sometimes doesn’t really get you where you want to be.  I sort of just lost faith in corporate life.”

Duncan Hadrell.png

Career overview

A twenty-year career in senior finance positions including Group Finance Director and Non-Executive Director Positions within both public and private businesses.

What triggered your career change/career re-design?

“Lots of things.  I should have done it years ago.  But, I went through the public school system and ended up towing the line and doing as was expected in my career progressing from trainee, management accountant, Financial Controller to Finance Director. 

Until the point where I looked up and realised that the people above me were not there because they were worked harder than me or were better than me.

Being conscientious, working hard and being good at something sometimes doesn’t really get you where you want to be.

 I sort of just lost faith in corporate life.

After 20 years of working my socks off for the benefit of others, I reflected and realised that I was being neither valued nor appreciated.   

As well as managing the challenges of reporting and trying to make a difference to organisations’ current operations, I’d been trying to convince people for years about the benefits of long term planning. But businesses didn’t want or value the long-term focus.  Frustration crept in.  

I think I’ve always wanted my own business and always kept my ear to the ground looking for opportunities.  I often evaluated possible business opportunities that I could both afford and that I believed had long-term mileage as both a product and a business.”

First Steps?

I’d looked at other businesses where the owners were in their 60s and wanting to retire in the near future, but only took a couple as far as the real due diligence process.   

When I found the right one, I knew it very quickly.   It was the easiest purchase ever due to a perfect match between the owners’ ethics, values and desires for the business and my own.    

My long-term goals for the business linked exactly with the sellers’ values.  It was a perfect fit.”

Duncan with Terry Dakin - the previous business owner.

Duncan with Terry Dakin - the previous business owner.

What did you learn during that process?

“I am truly motivated by taking care of a company and the people within it for the long-term.  The last ten years of my career didn’t fit with this deeply-held motivation.

I want and need to be in control of my own destiny and that was also not the case over the last ten years of my finance career.

Stress can be positive and drive people forward but stress caused by poor leadership is negative stress with no upside.  Poor leadership really impacts the people within a business, not just the business.”

 

If you had to do it all again, what would you do differently?  

“I would have been able to leave finance work within corporates 10 years ago - I’d learned enough by then.  I’d learned what good and bad leaders look like.  I had experienced so much...enough.

That said, I would have needed a little more financial security to have taken this kind of risk at that time.  

Perhaps the time was right because the time was right?  The opportunity to invest in my future and this business was perfect.   Perhaps I needed to gain more consultancy experience to have a real grasp of how I want to proceed?  Perhaps...!”

 On the days that you know you’ve made the right decision, how do you feel?

“Where would I rather be?  Here.  Without a doubt.  Why? The frustrations of going through the same “I need to change but need more influence to make it happen” cycle within corporates wore me down.  

I’m now in charge of making change but I can’t do it alone.  I listen to the opinions and insights from staff who are the experts.  I understand the big picture landscape and it’s a long-term landscape.  I understand what the right direction is.  

It feels easy...but scary because now I hold in my hands the mortgages of 10 employees - not just my own.   I don’t hold that responsibility lightly.  It’s huge.  That’s the difference.  If I cock it up, the impact is huge.  But, the opportunity is also huge.

I arrive to work knowing what we are going to do that day.  Then we constantly tweak.  It’ll pay off.  We will see the benefits.”

Any regrets?

“None at all!”

 What one piece of advice would you give to anyone re-designing their mid-life career?

“It might not always work out and that might not be due to your efforts, so don’t risk what you can’t afford to lose.”

Duncan now owns International Tiles & Bathrooms - Please have a look at their new web page:-

https://tiles.uk.com/

It is the aim for International Tiles is to become within 5 years the No.1 best for service, produce, quality and customer care and customer satisfaction tile brand throughout the South West of England (Somerset, Dorset, Devon & Cornwall) Tile Industry.

We aim to be the best employee we can. Our staff are valued and it is up to us to make their time here as fulfilling and as rewarding as possible.

While we recognise that being in business is not easy and we will have some difficult times we also want to have some fun.

I am very lucky to have taken over a company with such strong foundations, with a strong and loyal customer base, with experienced and loyal staff and loyal and quality suppliers.




Rob Young - Army Career to Business Career

"I had a strong feeling that if I left at 50 or 55 that I would then be unemployable as I’d appear institutionalised and perhaps even weary.”
"If you are anywhere near 50, you really need to put your back into finding a new job or a new career.  It’s definitely not easy.  You need to attack the situation like you’re climbing a mountain." 

Overview of earlier career.

Left school at 18.  Spent 24 years in the Army as both a solider and an officer.  Resigned his commission at 45.

Trigger for change:

There appeared to be two clear triggers for Rob’s desire for change:

“I felt that I’d had the best from the Army and wanted to give civvy street a crack.  As my daughter was also starting university there was an opportunity for my wife and I to settle down in one country after having been moved all over the world for so many years. 

Also, whilst I had lots of confidence that I could actually do anything with my experience, I also had a strong feeling that if I left at 50 or 55 – which was the traditional break-points from the army – that I would then be unemployable as I’d appear institutionalised and perhaps even weary.”

First steps?

“I didn’t know what kind of work I actually wanted to do but I certainly knew what I didn’t want to do i.e. anything to do with the military, defence sectors or logistics which had been my arena.

I felt so optimistic, like I could do almost anything - unless of course it was highly technical or required specific qualifications.   I had a sense that I was likely to end up in a big corporate in some sort of management role.”

Rob decided to access all the support groups which were available to him as an ex-soldier and officer to help him get settled in civilian life.  One of those was The Officers Association which advertised (for a nominal fee) jobs for companies who were interested in attracting ex-army personnel. 

“I accepted the first job offer I received and worked for a very small company in a logistics position which I hadn’t really wanted but my wife/mentor/coach gave me some great advice that ‘it’d be much easier to find a great job from a position of having a job’.  She was, of course, right.’

A year later, having done some good work and recruited his replacement, Rob moved on to bigger things and kept moving onwards and upwards in a variety of positions.   In different industries, in different roles, in companies with different problems until he found his niche in leadership roles within transforming businesses.   Over the next decade Rob had a whole range of “fantastic”, “interesting”, “challenging” , “angst-filled” and “fun” career moves.  At its height – he had a spell of travelling around Europe with a European billionaire in his private jet acquiring businesses and at its lowest point doing some seasonal work over Christmas at M&S – "and every type of experience in between!" 

What Rob learned?

 Networking is important.”  Rob didn’t expressly recommend networking until I prompted him but our conversation was peppered with references to friends gained through business, connections made through playing sport and connections through old careers and previous jobs.  Networking appears to be something Rob does very naturally.

"Everyone I know who was in the army for a long-time and left accepted the first job they were offered – I think we all knew how important it was to get started.

Be wary of who to take advice from.  Taking advice from too many different perspectives just leaves you confused. Don’t ask friends what they think of your CV. Find experienced hiring managers who know what good looks like and experienced CV designers.  It’s the hardest thing in the world to put together on the easiest subject in the world – you.  At one point, I totally and utterly wasted £5000 employing a company to slightly enhance my CV and tell me some average advice that we all know – get out there and network.  They did it over some very nice lunches in nice restaurants but that was a total waste of cash and time.  

Know thyself.  Self-awareness is a key factor in career change.   For instance, I was fired once from a job and was so surprised that I hadn’t seen it coming.  I took from that that I needed to brush up on my self-awareness.  How you see yourself and how you view your world have an impact on the work you do and the work you could do.

If you are anywhere near 50, you really need to put your back into finding a new job or a new career.  It’s definitely not easy.  You need to attack the situation like you’re climbing a mountain.

Don’t dumb down even if you are desperate.  At one low point, I just couldn’t get a job but really needed a job to pay the mortgage.  I dumbed down my CV, not really lying but certainly not telling the full truth about my previous leadership positions.  I secured a seasonal job at M&S which helped me pay the mortgage.   But, ultimately, I could see nothing but opportunities to improve their operations and logistics and it was difficult not to tell someone.   I knew my expertise would help the business but they didn’t want to know.  I would never have fit in the long-term and would have been seen as a trouble-maker.  The last thing companies need is some over-qualified smart ass when all they actually wanted was someone to do the job the way they wanted it done.  But that was never going to be me.

There are good people in the world who just need a break and it pays to use your talents to help them.  If I have a client who’s in a bit of a fix and can’t pay me my fee for helping them re-design their CV and linkedin profile and coaching them on interviews, I just ask them to pay when they get a role and only if they agree it’s been helpful.  I enjoy helping them because I’ve been there and would have appreciated someone doing the same for me back then.  And have never once not been paid.  Win win."

What Rob would do differently if he had to do it all again?                   

“I wouldn’t have touched the 3rd sector (Not-for-profit organisations including charities).  I wouldn’t ever recommend becoming a trustee of a charity unless there is a deep, deep connection with their goals.   I would have saved myself a great deal of angst.”   Enough said.

How it feels on the days when he knows he has made the right decision?

“Even though I don’t need to work, I love to work.  I love the buzz of winning new business.  I love the thrill of finding the right person for one of my clients.  I love convincing my clients to choose beyond the right person for one job but to choose the person who can help the company grow in the future.   I love choosing to work with a small number of clients who work mostly exclusively with me.  

I do know myself and I know that I love being in charge.  The leadership bit throughout my career has been the most enjoyable parts but I know it’s not for everyone.   It was a real privilege to command in the Army and it has also been a real privilege to lead in the civilian sector.   People rely on you to do what’s right and in most cases they enjoy having someone decisive in charge.   Very few things get done well in a committee.  I always like a committee with an odd number…and the best odd number for me is 1!  I’ve always enjoyed the pain-pleasure experience where the buck stops with me.”

Any regrets?

"Sure there are regrets about investments around the financial crisis that listening to my wife/mentor/coach Mrs Young might have avoided.   But apart from the charity sector experience (see above), I have spent my life looking forward not back – that’s where the opportunity and danger lie."

If you'd like to learn more about Rob and his current business...


Email:  rob@armstrongdenby.com

Web:  www.armstrongdenby.com 

Linkedin:   https://www.linkedin.com/in/justrobyoung/ 

Twitter: @justrobyoung     

 

Jennifer Corcoran - Executive Assistant & PA to Social Media Trainer

"Honestly, the thing that kept me there for so long was the annual bonus.  There was always something I was saving up for – the new kitchen, the holiday etc.  Years would go by and I was still there, sticking around for the bonuses." 

"It feels good to be of value and to be appreciated for helping others to do something they couldn’t do without me."

Jennifer Corcoran 1.png

Overview of earlier career.

Studied English and French at university.  Jennifer had no clue what she wanted to do for a career but knew with certainty that she didn’t want to be a teacher or journalist.  She fell into a short-term administrative role for a technology magazine in Dublin (Jennifer’s home town) and loved it.  She then relocated to London and found it hard to break into magazines so ended up in other industries doing Executive & PA work for 15 years. Worked for a financial services business the last 11 years.   

The trigger for change?

“How the hell I fell into working in a financial services business (a shipping finance business), I don’t know!  I felt like the fraud in the team because everyone loved the products but I found them dull.  Honestly, the thing that kept me there for so long was the annual bonus.  There was always something I was saving up for – the new kitchen, the holiday etc.  Years would go by and I was still there, sticking around for the bonuses. 

The wake-up call came for me when I slipped a disc.  Pain management included 4 epidurals over 2 years and 60-70 physio appointments in an attempt to avoid surgery.  A couple of years ago, just a few days before Christmas I woke up one morning and just couldn’t stand up.  I was in agony and decided enough was enough.  I begged for surgery and my request was approved for early January.   Even on the day of my surgery I was receiving work emails on my blackberry.  Not one of them said ‘good luck with the surgery’ and certainly no-one from my immediate team sent me flowers after more than a decade of working there.   I realised there and then that I had had enough of this culture of profit over people.  I had a degree like all of my team members however I didn’t feel respected for the work I’d done to keep everyone’s seemingly more important work moving. 

Towards the end, just to prove a point and my own worth, I applied for and won awards for my work such as Most Networked PA in London” and a Pitman Training’s “Super achiever” global award.        

After the surgery I couldn’t work for 6 months and had to lie flat on my back for 2 long months which gave me lots of time to think.  I’d gone through a divorce a few years earlier and I’m sure the stress had also impacted on my back.  I’d had a great boss who really valued my work for about 7 years before one of my peers was promoted.  That new boss didn’t appear to value or respect my work or experience and it felt like I had had been given a demotion of sorts.

It all culminated with me deciding to resign because frankly, life is too short.”

First steps?

“I had a staged re-entry into the workplace and then resigned and began to work out what to do.

I set up my own business to train entrepreneurs to do their own social media marketing. I’m using the combination of all the skills I’ve learned in my life – from my English degree, to my networking skills to my love of training people.  I am using a life-time of skills.”

What Jennifer has learned?  Advice she might offer to others in a similar situation?

“Just because you are good at something doesn’t mean it is you.  

I asked myself the question - If I die tomorrow would I die happy? No, not while I was in my old role.  If you asked me that question today I would say yes because I would die feeling truer to myself, feeling valued and definitely feeling respected.

Sure, I’m earning less than I was in my old career but I work autonomously and do things that I love for the majority of the time.

You need to work out why you are not happy in your role and then write a list of pros and cons.  I was going to leave before the credit crunch hit and then I felt that I couldn’t.  There are always reasons not to leave.  You need to listen to your gut and even if you can’t afford to leave at that moment, you can always sow some seeds.  Otherwise before long 1 year will turn into 11years and then 20 years before you know it.

You’ll always have your friends and family but they might not understand your journey or what you actually need to feel valued and respected at work.  Lots of my friends and family thought I was sorted and should never leave mostly because of the bonuses and their impressions of the industry.  You need to make the right decision for yourself rather than letting other people influence you or one day you might wake up and say ‘how did this happen?’ It is so easy to get carried away by other peoples’ expectations.

Knowing yourself is important. I’m an introvert so whilst I can run big events and workshops I need to give myself time to re-charge alone and as an introvert I train most people on a one-to-one basis which I totally love.

When it comes to my mindset and setbacks I try to talk to myself as kindly as a good friend would.  Also, a good friend can be objective and help you figure out different paths so that you can make your own choices.  

It is important when you are doing things for the first time or changing your world that you surround yourselves with others who are doing the same.  I’ve found a new group of local entrepreneurs who started their businesses around the same time as I began mine and we meet a few times a year over coffee or wine and support each other though good and bad weeks.”

What would Jennifer do differently if she had to do it all again?

“I wouldn’t change quitting for sure.

Perhaps I was a bit naïve when I started my social media training and consulting business.  I did the website and thought interested people would just start to trickle in!   But I realised fairly quickly that I still needed to do the face-to-face networking.  At the time, I didn’t realise the importance of things like email marketing.  I also naively thought that my friends and family would be very supportive and would recommend me everywhere but that hasn’t happened.  I’m still not sure why.  My customers are coming from my own efforts or from difference sources.  That was a big learn.”

How it feels on the days when she knows she has made the right decision?

“It feels good to be of value and to be appreciated for helping others to do something they couldn’t do without me.  By training the individuals behind companies to do their own social media marketing I feel like I am increasing their confidence.   I can relate to my clients who don’t know where to start with social media because I was once exactly where they are but have learned lots of tips and strategies that can make a difference to them and their businesses.  It is exciting for me to do that.”

 

Regrets?

“Perhaps not leaving earlier?

But if I had left earlier I wouldn’t be doing what I am now – I might have been doing a similar job in a different company and I might have liked that more than where I was but it wouldn’t feel like doing this does.  I have found my sweet spot.”

Jennifer Corcoran is the CEO and Founder of My Super Connector which is a social media consultancy.  Jennifer helps professionals and entrepreneurs to share their stories online.  She does this by polishing up their profiles and teaching them how to connect with finesse. Check her out here: 

Website: https://mysuperconnector.co.uk
LinkedIn: https://www.linkedin.com/in/jennifercorcoran1/
Twitter: https://twitter.com/SuperConnector
Instagram: https://www.instagram.com/mysuperconnector/
Facebook: https://www.facebook.com/mysuperconnector
Pinterest: https://uk.pinterest.com/superconnector/

 

Ben Fielding - Corporate IT to IT business owner

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"The best thing is that now everything just feels connected – like this is my life.  I’m not switching from Dad mode to husband mode, to work mode to business owner mode.  It’s just my life now. I am just doing what I want to be doing…doing what I love.”
 

Overview of earlier career

Early career in graphic design. Moved into IT within big companies and moved up the ranks from technical roles to management positions. Then joined a small 50 person IT firm which more than doubled in size over Ben’s time there and moved into account management roles.  Started his own company with a partner 6 months into this final, full-time role working as an employee. Three children (9,6 and 2).

The trigger for change?

Ben choose to work within a small, high-growth IT firm for the last few years of employment but began to notice that others around him had several business ideas running at the same time and was inspired to join with a partner to start up his own business on the side.  “As I don’t play golf or tennis - the side business became my hobby on the evenings and weekends.”

“The company I was working for went through the growing pains of getting bigger, with the arrival of more specialist roles and many senior management personnel changes - some were great but others were destructive.  One new leader proved to have a cataclysmic effect on my enjoyment of work”.  Ben put a great deal of energy into that particular relationship but there was some fall-out as one might expect.

In this instance the fall-out was Ben’s motivation.  After a family holiday Ben returned to work and could distance himself from the personal emotion of his situation and could see more clearly that his future was not within that company.   “I decided that I would deliver and make sure that the team performed well but not with the level of commitment and loyalty I had previously offered.”

First steps?

“My business partner and I had long discussions to agree practical and financial targets relating to the moment when I would join the business full-time i.e. the point at which our company could nearly manage me.   I made a commitment to join as soon as that happened and then make the success of our business my focus. We agreed that I would  keep working and earning money from my other job until that point.

Even though a new boss arrived, “the best boss I have ever had – an utter genius” who convinced Ben to commit to a 6 month turnaround project, his previously unwavering commitment to the company and his role had both been irreparably damaged. “It was only a matter of time” before he jumped into his own company full-time.

What Ben learned?

“Not that I got it right in the early days but I’ve learned to get all the stakeholders on board to help structure my days and my weeks.  I have a wife, three kids, a dog and older parents who worry about us all the time. I had to negotiate with my employer, my business partner, my wife, my kids and my parents about where I would spend my time rather than reactively being pulled in lots of different directions.  That made a big difference.”

Knowing my business partner inside out was key.  Luckily, Stuart and I have had 20 years to get to know each other but we are still learning business behaviours beyond our personal behaviours.  For instance, I have a different way of reacting to negative feedback to Stuart and we have different decision-making processes. We are chalk and cheese in so many ways but knowing exactly how we differ and allowing each other to react to the same things in different ways makes communication much easier.”

“We’ve discovered that having loose agreements on common goals works better than if the agreement is too specific.  If we are very specific and don’t hit a goal, we are both gutted. On loose agreements we work towards the same goal and more often one or two of us is happy.”

“When we agree on spending or anything important – which happens about once a week – we make sure we look each other in the eye and shake hands.  This burns it into our memories and differentiates it from all the hundreds of conversations we have on a daily basis.”

What Ben would do differently if he had to do it all again?

“I had an opportunity to leave and join a much smaller company about a year before I left my last employer.  If I had put my energy into a smaller company, I might have found new enthusiasm and learned more to take with me into this business.   Easy to say in hindsight though.”

How it feels on the days when he knows he has made the right decision?

“There are definitely days when my head is swimming but I just need a few minutes to level out and then carry on.  The best thing is that now everything just feels connected – like this is my life.  I’m not switching from Dad mode to husband mode, to work mode to business owner mode.  It’s just my life now. I am just doing what I want to be doing…doing what I love.”

Any regrets?

“I don’t regret the mistakes we made. They have either toughened us up or made us grow up. If it had been too easy, we wouldn’t be where we are today.”

Click here to check out Blucando's website

Click here to check out Blucando's website


http://blucando.it

Partners, not providers – that’s the Blucando motto. We genuinely care about the relationships we develop with our clients. It’s a better view of things and it’s about more than just business.

Charlotte Moore - Social Media Editor to Fab Foodie PR Specialist

“Find a way to take a leap into your dream – volunteer, start a side-hustle, work on your idea at the weekend, test and tweak it with the audience you're after to see if they have an appetite to pay for your goods or services. We all know that nothing in life is guaranteed but that having said that, you are guaranteed to have regrets if you don’t give it a go in some way.”

Career overview

10 years as a copywriter across many sectors. Founding member of Tesco’s social media team in 2011 and helped to create some amazing social media campaigns.

What triggered your career change/career re-design?

For a long time, Charlotte loved her role at Tesco. “It was wonderful to grow a huge brand across lots of different social channels, with the added perks of huge budgets to work with and hanging out at Facebook and Twitter headquarters.”  But three years in, the glossy sheen had worn off as social media marketing budgets were outsourced to agencies, reducing the in-house team to little more than content editing – “I felt creatively stifled as I no longer had a real say in campaign development.”

As her interest in work at Tesco was declining, Charlotte started up her own food blog and spent lots of time visiting food shows and fairs at weekends “talking to anyone who moved” says the self-confessed Northern chatterbox. “I spent a great deal of time talking to small food business owners and realised that these start-up entrepreneurs had the least amount of time and money, but needed the most amount of help with growing their brands.

”I realised that I had never had a genuine love for the Tesco brand, but I LOVED these tiny food entrepreneurs.”  In April 2015, there was an announced round of redundancies at Tesco and Charlotte had fingers and toes crossed that she would be on the at risk list as she knew that it was “time to explore something new.”

First Steps?

Sadly, Charlotte wasn’t offered a package as her job still existed in the restructure, but as her heart had already left Tesco, she resigned and began her own business – copywriting for food start-ups - and used her final 3 months’ notice period salary to fund it.

“It took a year of hard graft on very sporadic funds for me to realise that most of the small food business owners that I spoke to didn’t actually know what a copywriter was or did.  It was no wonder that I was always struggling to get a regular stream of clients. Yet at the same time, I was doing bits of PR for myself and friends as a favour, but wasn’t actually telling anyone about this – yet everyone knows what PR is!”

“With a very heavy heart, my bank statements clearly told me to head back to the corporate world where regular pay cheques would help me pay the bills. Thankfully, it was then that I had a lightbulb moment about my business which changed everything.”

Charlotte realised that putting affordable PR at the forefront of her brand was going to be the way forward. She re-named her company Smoothie PR, re-branded the business and got her lovely partner to create a brand new website and logo.

“PR was not my background, but I figured out a way to do it differently to the usual traditional and very expensive model. Most agencies charge anything from £1.5k-£4k per month and write a lot of generic press releases on your behalf.  I designed Smoothie PR to use a model that allows small business owners to do their own PR in a 10 minutes a day for only £49 per month, without writing a single, boring press release.”

What did you learn during that process?

“I have never laughed or cried so much in a year. Without trying to sound like an X Factor contestant, the highs are the greatest you’ll ever know and the lows make you wonder why on earth you’re doing this!”

“I couldn’t have done it without the fabulous support I’ve had from my boyfriend, my parents and my wider family and friendship networks. Support from an emotional perspective, comfort when needed and encouragement to keep going have all helped me to get to where I am today.”

If you had to do it all again, what would you do differently?  

“If I’d done more thorough research about starting my own business then I probably wouldn’t have done it, as it can look daunting on paper.  But, I was so unhappy at Tesco that I just had to give something different a try, so kind of made things up as I went along to see what worked for me.”

“I would have taken the need for regular cash flow more seriously in my first business. I was stubborn when it came to freelancing at agencies that stand for everything I don't. The second time around, I was so motivated by NOT going back to work for an agency or another corporate that I concentrated much more on creating a stable business model that would bring in a steady income.”

On the days that you KNOW you have made the right decision, how do you feel?

“I can’t believe I get to do this as a job – in fact, it doesn’t feel like a job at all. I’m excited to get out of bed in the morning and get started on my day.  I’m so lucky to be working with clients that I really care about; we get to share our mutual passion for food and a virtual smoothie every time they get another piece of PR for their fabulous food business.  I'm like a proud mother hen when I see them compete alongside the big boys with their big budgets.”

“I don’t think I could find this satisfaction in another corporate role.  I do care more about my clients than my own cash flow which probably means that Smoothie PR has grown a lot slower than is ideal, yet this organic approach means that I know every one of my Smoothies well and we really have become #TeamSmoothie.  On the back of this approach, Smoothie PR is steadily becoming more and more well-known and is doing well.”

“My main business motivation is being a small part of a team that helps my Smoothies to grow their brand, or in less official terms, I'm after the warm and fuzzies from each time they get their brand out there!  I’m not money motivated so that probably doesn't make me a brilliant businesswoman in the traditional sense.  But, my honest and passionate approach seems to have inadvertently given me my own USP. I follow my heart and give great service.

Any regrets?

“None. I had to go on my own crazy journey to get the experiences I needed to grow and change my new business.”

What one piece of advice would you give to anyone re-designing their midlife career?
“Find a way to take a leap into your dream – volunteer, start a side-hustle, work on your idea at the weekend, test and tweak it with the audience you're after to see if they have an appetite to pay for your goods or services. We all know that nothing in life is guaranteed but that having said that, you are guaranteed to have regrets if you don’t give it a go in some way.”

“Be brave and learn what truly matters most to you in your work life.”

If you too have a fabulous food business, find out how you can do your own PR in 10 mins a day for only £49pm at www.smoothiepr.com or follow @SmoothiePR on Twitter.

Stephen Wright - Architect's Technician to flexible working with an incredible coastal lifestyle

“Paying off the mortgage was the key to my flexibility. My wife and I chose a lovely house to live in but made sure that we could live mortgage free. That was the key to our freedom.”

“In the past, I had to wait until work ended, then drive to the beach – now I fit work around the surf conditions.”

Stephen in action in Portstewart, Northern Ireland - mid-October!

Stephen in action in Portstewart, Northern Ireland - mid-October!

 

Career overview:

Almost 2 years in the 1980s in the Northern Ireland police force with a “nuts” year on the ground for a 19 year old.  Accepted a much lower-paying traineeship in a local architecture business “feeling safe going to work” was more important than salary.  Studied and learned on the job and stayed in the technical side of architecture for 23 years in various small practices.  He lives on the north coast of Northern Ireland.

What triggered a change?

Stephen’s final practice was successful and grew in size over the boom years but when the recession hit in 2007, slowly, year-by-year the business shrunk.  Stephen and the owner were the last two men left standing and they did everything to keep the business going – working 4 day weeks and then 3 day weeks just trying to eek out a working existence until the down-turn up-turned.  Sadly, the business only survived until 2011.  “I really loved my work but I went down with the sinking ship.”

First steps?

“I had a daughter to support and a mortgage so I didn’t have time to wallow.  I asked around for work and sorted a decorating job for the Monday after we closed the office.   I knew that earning money was my only priority and I wasn’t fussy.  Choice just wasn’t a factor.” 

“Over-time I got a name for myself for being able to turn my hand to lots of different things and I always found work.  Over time I began to be able to turn down the jobs that I liked less.  Today, I have one flexible part-time job and my own small business which gives me freedom.  I may not enjoy my work in the way I used to but I have freedom – which is absolutely priceless to me.”

What did you learn during that process?

  •  Knowing what makes our family happy makes it easy to say no to things that don’t fit.  

We love being on the water in any form – paddle-boarding, surfing, diving or kayaking.  We love walking our dog on the beach which is 10 mins away.  I love a single malt whiskey of an evening. None of these things cost a fortune so our lifestyle is not lavish.

  • I was able to turn the skills I learned previously in the practice

I just pointed them in a different direction, towards setting up my own business supporting local estate agencies doing EPC Surveys.

  • On average, I earn about half as much as I used to but seem to have the same about of money in my pocket.

  • Paying off the mortgage was the key to my flexibility. 

My wife and I chose a lovely house to live in but made sure that we could live mortgage free.  That was the key to our freedom.

  • There are always jobs out there if you look and are open.

What would Stephen do differently if he had to do it all again?

“That’s a difficult one.  If I had to do it all again, I might start at a different start point but that would be dreaming.  It is what it is.

As it stands there are times when I think I could be doing much more but then I look at my average week and know that not many people get the flexibility, the freedom and the opportunity to be on the water as much as I do.  There are some sacrifices but not enough that would make me change the situation.”

How does it feel on the days you know you’ve made the right decision?

Check out the photos – Stephen looks blissed out in most of them!

“I spent much of the school summer holidays this year with my 13 year old daughter diving, paddle boarding, surfing.

In one week in January, the conditions were fabulous and I was in the water every day that week.

I look at the tide tables and surf reports for the next week and plan my work around those where possible so that I can make the most of the surf conditions.

In the past, I had to wait until work ended, then drive to the beach – now I fit work around the surf conditions.”

Regrets?

“I have plenty of regrets about the recession happening but not regrets about how I reacted.   In a perfect world, I’d be doing work that I absolutely love every single day but I really enjoy half of the work I do – the other half gives me financial stability to enjoy the flexibility.  

Over-time, I’ve developed a system where I have regular income from multiple part-time sources which gives me amazing freedom and flexibility.  I get to be out on the Atlantic Ocean many days a week when others are sitting in offices or doing long commutes.  

I am very fit and healthy for a 50 year old.  I have almost no commute, a fabulous relationship with my daughter and wife based on time together doing the things we like to do together.”

 

 

Clare Grove - Mother to Mother/Author/Illustrator/Fashion Influencer

"It might take longer but it is possible to create a career in only 4 hours per day."

"I’ve picked myself up so many times that I’ve now mastered learning from my mistakes and to carry on regardless."

Clare Grove at home .jpg

Overview of earlier career.

Degree in Illustration and Graphic Design.  An early career in retail fashion in London, then married and relocated.  After the arrival of her first child, a friend gave Clare a beautiful book as a present. This book combined fashion and children and the seed of an idea was planted.  Clare now has three children who are 11, 9 and 5. 

The trigger for change?

After her first year of being a mother, Clare started to reflect on her career once more.  She knew four things:

  • She didn’t want to work in a corporate;

  • She wanted to have more bigger family in the future,

  • She wanted to have a piece of her life that was for herself and

  • She wanted to work at something she would really enjoy.

She had always loved the world of design and fashion and decided to start something not knowing where it would end up.

She sat down at the kitchen table one evening after her daughter had gone to bed and began to sketch.  Those early sketches eventually grew into her first book and kick-started a range of wildly diverse opportunities in Clare’s career with many twists and turns. 

First steps?

Everything grew from those initial sketches which Clare then developed into her first children’s book “Mummy Loves Shoes” http://www.my-mummy-loves.com/.  

She then began a long and painful process of pitching her manuscript to publishers which sadly ended with many rejections.  After deciding to self-publish, she began to sell the book to individual stores and at trade fairs.  These then led to being featured in leading NZ publications, Fashion Quarterly and House & Garden within which she now has her own monthly column.  

She has become a fashion influencer for brands such as Andrea Moore, Runway Shoes, Estee Lauder, Tom Ford makeup and Lumity Life anti-ageing supplements.  She takes personal commissions for her illustrations and has released her second book, My Mummy Loves Bags. She has pitched to Bergdorf Goodman in New York and is sent dresses from designers to wear at specific fashion events. 

Claire has launched her own line of stationery and designed an app The Fash Pack App, http://www.my-mummy-loves.com/fash-pack-app/.  And much, much more.   

What Clare learned?

  • Everything is a learning curve – although that is easier to say in hindsight than it is to feel it at the time! I’ve picked myself up so many times that I’ve now mastered learning from my mistakes and to carry on regardless.”

One of my favourite sayings is:

*As I look back on my life, I realize that every time I thought I was being rejected from something good, I was actually being re-directed to something better*

Some of her “mistakes” include paying a lot of money to attend a trade fair where she didn’t make as many sales as she’d hoped. She went home feeling incredibly deflated. Three weeks later she got a call from the Editor of Fashion Quarterly whom she had met at that trade fair asking to feature her in the magazine.  That article provided great PR and more opportunities started to pour in.

Another expensive “mistake” happened when her first printer in Korea sent her huge batch of books with the spines printed upside down and some even had noodles amongst the pages! “Let’s just say I didn’t use that printer again”.

  • “Don’t do anything just for the money – you have to love what you do first.”

  • “If you don’t follow your heart, you might spend the rest of your life wishing you had.”

  • “Keep your head up, even if it feels as if you are drowning.” 

There were so many occasions when Clare felt like giving up and an email would arrive from a mum whose daughter had really enjoyed one of the books.  Those comments gave her the energy to keep going.

  • “It might take a bit longer but it is possible to create an amazing career in only 4 hours a day”

Clare mostly works between 10am and 2pm and then attends events occasionally on weekends when her husband is around. She loves having something that is her own but also prioritising the children before and after school. “It’s a juggle sometimes but it works for us.”

  • “Everything is connected as long as you are doing things in a field that you love.”  

Everything Clare did has a fashion or design element - from her degree to early retail jobs, the stores that she visits, the events she attends and the brands that she supports.  Every experience and connection she made from any angle was useful to her.

  • “Start NOW! – don’t wait until the time is perfect – the perfect time will probably never arrive.”

“Say ‘Yes’ to opportunities as they may turn out to be different opportunities than you had imagined – often better.”

What Clare would do differently if she had to do it all again?

“Nothing…yes, I wish that some of the mishaps hadn’t happened along the way, but everything is a learning curve and if at first you don’t succeed, try and try again.” 

How it feels on the days when she knows she has made the right decision?

“When I get those emails or comments from mums who have read my book to their children, and they choose their favourite pages – it’s a fantastic feeling.  

I feel very fortunate to be able to do what I love and work with such inspiring people while still being a mum to my children, who are my main priority.”

Any regrets?

None!


Anil Saggi - Leaving behind a successful career in giant corporations to join a start-up with huge potential

"Putting your career on auto-pilot doesn't serve anyone well. Just because you are on a path doesn't mean it's the right path."“Don’t burn through your funds as this erodes opportunity for change.

If doing something different is what you really want but you don’t exactly have a plan yet, downsize your financial expectations to give you that future freedom to choose when you do have a plan. “

Anil Saggi 2.png

Overview of earlier career.

University of Nottingham – studied Economics with French. Several summer internships within consultancies, but chose investment banking like most of his class.

After 5 years and looking for change, took an MBA at Wharton, followed by McKinsey and a range of other big businesses such as Novartis and GSK. Worked and lived in various locations including: London, New York, Paris, Switzerland and Stockholm.

Married with three children.  Open University qualifications in chemistry and human biology, and Chartered Financial Analyst (CFA).  

The trigger for change?

Before Anil’s 40th birthday, he began to reflect for the first time on his long-term career.  He attributes this thoughtful period to the added responsibilities of being a Dad combined with the approach of a big birthday. 

Historically, he’d simply focused on enjoying each opportunity, progressing onwards and upwards while doing what he believed to be “the right things to be successful”.   On reflection, he’d realised that he’d never actually questioned whether or not he was on “the right successful path but has since recognised the existence of a fear of stepping “off the path”. 

Anil admits to being interested in lots of different areas which prodded him throughout his life to continually challenge himself in different directions and to be “constantly learning new stuff”.  For example, his interest in science found him taking on extra chemistry and human biology studies while working.  This “new stuff” didn’t really sit “on the path” but just kept fuelling his need to learn.

He had begun to have early “small cog in a big wheel” feelings but took no action as he was on a well-trodden career path to country leadership within his company.  This career focus, at that time, still excited him.

In his spare time, whilst at Novartis, Anil offered his Regional MD a piece of analysis on a new joint venture business that was to be set up.  He offered it at the time with zero expectations, just wanting to utilise some of the market analysis skills gained earlier in his career. 

6 months later, he was offered a new position, by that same MD, to lead integration of the joint venture. This allowed him the rare experience of setting up a ‘new start-up’ business within a big corporate. This was the first role where he felt crucial to the success of a business and realised what a big impact he could have. He wanted that feeling to continue.

First steps?

At the end of his integration role within GSK, Anil’s career mindset was changed forever.

After experiencing how much of a direct, tangible impact his decision making could have, the standard corporate career path no longer held an attraction.  He wanted more of that type of exposure where fast, decentralised decision-making was encouraged and felt that was not available in standard corporate roles.

Anil simply couldn’t go back “onto the old path”.  The P&L management rather than P&L ownership and the endless raft of meetings held no sway with him any longer.  He had tasted the freedom of a start-up. 

He began his research into start-ups and young companies which might be attracted to him.  He applied for a few positions which he felt would fit his skill-set. When he came across the Werlabs (medical technology company that provides customers with health analysis via blood testing) advertisement, he didn’t hesitate to apply.   The role was geographically perfect for Anil and his family, the role itself was exciting and would utilise his skills and the sector was both related to his experience and his extra studies.

Anil also had researched the anticipated cultural differences by talking to others in similar young businesses.  One of those major cultural differences is undoubtedly the structure of benefits packages.  

Start-ups expect the individual to hold more financial risk than any big corporate would ever expect. 

Armed with this knowledge it was fortuitous that he and his family had made a decision about a year ago to buy a smaller home rather than rent their house which meant they could afford to take some risk on the package without too much pain.

What Anil learned?

  • Research is important. Figuring out which young companies were growing and trying to match my skills to those became a big research project for me.

  • Identify your fear.  Financial fear stops people taking risks on financial packages.  My wife and I dealt with this fear upfront.  Our concerns were vastly reduced when we started to openly talk about our financial situation. 

When we understood exactly what we needed to earn to cover our minimum monthly outgoings, we took steps to allow us the freedom to consider moving to a smaller business because we knew that they would structure their financial packages differently. 

We talked openly about what could happen if it all failed and at what stages we would draw a line and re-design again.  The fear has disappeared and been replaced with opportunity and back-up plans.

  • Big corporations offer a safety net and that can make some people lazy about their careers – which is dangerous.   If there is no safety net, it forces people to be more entrepreneurial about their careers and their work.

  • Live life on the budget you give yourself to make sure you don’t rely on the safety net that working in big corporations allows.  Don’t burn through your funds as this erodes opportunity for change.  If doing something different is what you really want but you don’t exactly have a plan yet, downsize your financial expectations to give you that future freedom to choose when you do have a plan.

  • You have to open up to your partner, friend or someone you trust.  They can plant a seed of change within you or you within them.  Once you understand what it is you want – changing becomes the most natural thing.  But it requires a supportive family.

  • It appears that the only way to avoid the career shock in your 30s/40s or beyond is to keep asking yourself ‘are my skills still applicable?’ and ‘where else could my skills be applied to great benefit?

  • Putting our career on auto-pilot doesn’t serve anyone well.  Just because you are on a path doesn’t mean it is the right path.

  • The time is right.  Never before has there been such opportunity to be an old intern, to learn coding - even if you’ve no idea about it today, or to re-train to be anything is massive, it’s insane! 

How it feels on the days when Anil knows he has made the right decision?

“I feel so lucky.  I love being part of a company where every big decision is made by something like 10 people.  I totally love working in an industry and a company that excites me.”

Any regrets?

"None."

 

Werlabs is Swedish health tech company helping people to focus on preventative healthcare through blood testing. By monitoring over time, people are empowered to intervene before major chronic disorders such as diabetes occur. Werlabs was founded in 2014 and launched in the UK this past June, working with NHS laboratories in London, Manchester and soon across the country. Visit www.werlabs.co.uk to learn more.