career change 40

Shadia Al Hili - Various careers to Food Entrepreneur

“There’s no point telling our kids that they can be anything they want, if we show them we’re too scared to be what we want!”  

“In 2016, at the young age of 45, I reached my now or never moment.”

“I’m simply happier when I’m driving my own destiny - not being in the passenger seat of someone else’s dream.”

Overview of earlier career

At the age of 26 after finding herself a newly single mother and struggling to find a job after the Manchester bombing in 1996, Shadia began to sell shoes from the back of her car. Within days realised she was making a profit! 

After doing a basic Women into Business course, she launched the first ever independent shoe store in the famous Affleck’s Palace and from there, onto a stylish clothing unit. 

Five years later, Shadia spotted a gap in the beauty industry. Her Moroccan-born mother had taught her the artistry of threading as a young girl. 18 years ago, the popularity of the Kardashians saw this art trickling across to the UK. 

With zero beauty experience, she saw an ad in a glossy magazine suggesting Harrods 5th floor Beauty department were struggling to find therapists, let alone teachers who knew the art, to meet demand.

She called the Beauty Manager, secured an interview later that week and was employed on the spot! Commuting between both Harrods and the sister company in Harvey Nichols she quickly attracted a high-income, celebrity clientele who were hungry for the latest L.A. craze and would pay £50 for a 15 minute treatment. 

While she appreciated that being employed meant that her employer paid for beauty courses to advance her career, she struggled with restrictive, time-based employment rules and felt her life had become controlled. 

12 months later, even though she felt fearful about taking on sole financial responsibility, Shadia decided she had to take the plunge.  She set up her own beauty business, specialising in threading, with a beauty concession in one of the best hair Salons in Manchester (James Roberts) and shared their red-carpet-loving clientele. 

Her reputation saw her faithful clientele follow her and the business evolved to teaching others the art of threading. 

Once again, she was fully in control of her time. Even though Shadia understood that Saturday was the busiest day for a beauty therapist, she refused to work on Saturdays. Weekends were reserved for her kids - to watch her son swimming or to take her daughter to dance classes. 

The trigger for change? 

“One day I was making Ful madamous - a fava dip which is a favourite staple in the Middle Eastern diet. It was one of the many dishes my parents introduced me to as a kid growing up. 

I made a fleeting comment to my sister wondering why it wasn’t available to buy ready-made.  

Something triggered.

It was a lightbulb moment. 

But, this time it felt different. I truly believed this was my calling in life. With only one problem:I knew NOTHING OF THE FOOD WORLD!

First steps? 

I kept working in my beauty business (3 days a week) so that I could finance and test the new business, Cuzena, from home (2 days a week).  I did that until I couldn’t keep doing both...and stay sane! 

My ex-clients, many of whom had become great friends, implored me not to change career. 

People around me could see that my life was financially settled, so it didn’t make sense to them. I was fully booked everyday, weeks in advance and couldn’t take on new clients.  I was the one-man-band providing for my children and taking them on lovely holidays. So, financially, others didn’t think I should rock the boat.  

It wasn’t about the money. 

I just felt I had more to give. 

I owed it to myself not to stay stagnant just because it was easier. 

I needed to know who I could be. 

I wasn’t done with my life story. 

I knew I had more to give. 

I just didn’t know how I could truly do it or where to start. I knew nobody in the food industry let alone the food world! 

I think other people’s fear of failure can easily influence you and make you want to ‘stay safe”.  It took time to convince myself that I could and should do it.

Then I decided...F*ck it, I’m doing it! What’s the worst that can happen? I could go back to doing brows and waxing fanjitas until I’m 65!....that was the worst thing that could happen...I could always go back! 

In 2016, at the ‘young’ age of 45, I reached my now or never moment. 

I had to know IF I could really introduce this amazing food to the world. 

I re-mortgaged my house and got the cheapest, shared office I could find as a base for the dream to become my reality. 

I’d never owned a laptop. I couldn’t even copy and paste. I’d always been creative but I was not techy! I got free lessons at Google and before long I was in the kitchen, sending emails and dropping samples to deli owners who were potential clients!

Ful madamous was not on the British market. It hadn’t been done but, like everything in my life thus far, that wasn’t enough to deter me!  

I see Madamous, just like Houmous, which was introduced to the mainstream by Waitrose. I’m doing the same with Madamous.  I know that sounds ambitious but if your dreams are not scary then you have to figure out why they are not scary enough! 

Shadia 2 products.png

What Shadia learned?  

  • Dreams will remain dreams until you take action. 

When you take action the road opens up to you. You must take action and those daily steps will take you closer to whatever you want. 

  • Don’t fear failure - learn from it instead.  

So what if you fall flat on your face? Get up! Next time you’ll know to put your hands down first! And you’ll never have to live with the regret of not trying.

  • You have to believe it’s possible and not be deterred just because it’s difficult. 

There was a time when you couldn’t read this line. You were probably pushed to invest time to learn to read. That’s a clear example that your ability improves only when you put the time in. You cannot undo your ability to read - it’s yours forever. 

Growth in any area is success and that is yours forever!  

  • People say ‘if it was easy everyone would do it’. I think that’s such BS!

If it was ‘guaranteed’ everyone would do it. There are millions of people that work hard for years in jobs they hate - which is far from easy but a monthly wage is guaranteed!

That’s the difference between those who choose to walk their own path. It’s not guaranteed to work or be successful.  

The success for me lies in your ability to take action even if success is not guaranteed..

  • Beware the employment trap.

Employers see your value and ensure they tie you in with ‘golden handcuffs’ or more training. You see it as personal growth, they see you as a commodity who can deliver more in the same hours!  

Either way you’re now invested too and legally bound to stay for a period of time, even if your not happy! It's a trap!

Choosing when and how you work is...priceless!’

  • Know your worth. 

Believe me, if you set your own rules or boundaries, your customers will adhere to them

In the beauty business, I knew my worth. I never worked on Saturdays even though it was the busiest day. 

I never lost a client because they made time to fit into my schedule.  Even if I did lose a treatment fee, it certainly wasn’t measurable against the quality time I gained ensuring family time at weekends was not compromised. 

  • A pay cheque to me is as addictive as crack but we accept it like sugar!  It grips you for years and convinces you that you can’t do without it. But, you can drop the habit! 

The security of a monthly cheque is truly addictive. 

The comfort of a regular monthly pay packet creates a false sense of security. Worse still, you just do your job and go home without knowing how great you are. Or what you’d be actually capable of achieving if you gave it everything! 

People are so fearful of losing their stability they convince themselves they’re better off.  Even though they are largely controlled 5 days a week with time restrictions: when they start; when they eat; and when they are “allowed” to go home.  To me that’s an open f*ckin prison!

  • Becoming self-paid is exhilaratingly addictive. 

Once you’re ‘self paid’ you’ll never want anyone to pay you again…they won’t be able to afford you! 

You get to control and choose how you spend your day. 

You work hard but on your own terms. 

  • Don’t try to reinvent yourself. 

Be authentically you or the mask will slip. It’s ok if you don’t know everything in your new field - you don’t have to! Life is a learning process.

  • The only reason we don’t follow our ambitions, ideas or dreams is because of FEAR.   

It’s so easy to think about what we could lose that most people never consider what they could gain. 

I read a lot. I get inspired by people who have the courage or tenacity to travel a path less travelled. I know, it’s scary but necessary, if you want to do something amazing!

In building Cuzena, I knew it had to be different. I wasn’t going to be a one-man-band this time. I want to create a legacy brand, to build something incredible, to make a difference employ people and be the best example I could be to the two people I love most, my children Eilsel and Zena.

  • Why not me? 

Sometimes, women especially, talk themselves out of their best ideas.  

For instance, if no one in the market is doing what you want to do, we can think that there must be a good reason that no-one has done it and conclude that there is no point of trying.  That’s just fear of failure talking. 

  • I’ve trained myself not to be afraid but I work at it every day. 

I’m as scared as everyone else but I start every day getting my head in the best place to perform and to reduce my fear. 

I always start with gratitude for my health and the health of my family. I use powerful affirmations, meditation, journalling, exercise and gratitude to help me. 

I also pretend I’m living my last day as often as possible. It pushes me beyond my fears of rejection. On the days when life gets too hectic to practise, I’m less productive.   

  • Grow a pair! 

Accept that failure is part of the journey. Getting up after every fall allows us to grow and get better.  I’ve experienced lots of failures in front of many and plenty of “I told you so” moments. 

But the only opinions that matter to me are from the two people I brought into this world. I am their example.  There’s no point telling them they can be anything they want if I’m too scared to be what I want! 

  • Some days are bloody tough!

The road is full of tough setbacks, knockbacks and many lonely hours! However you control your own time and to me that’s everything. You owe it to yourself not to live a life of regret, wondering ‘what if’ had you just had the courage to try!

  • The glory moments happen in the dark.   

The reality of owning a business is that you work harder and longer hours than most people do in jobs. You don’t have a boss to congratulate you when you do something well (or remind you that you missed a target!)  But it’s all worth it. 

Self employment empowers you in every facet of your life. It speaks volumes that you are a person who had the courage to act which shows belief in yourself. 

If you can go to work everyday, you better believe you’ll show up for yourself everyday with gusto!

On the days you just don’t have the resolve that's ok too, because we are human and sometimes life just gets in the way...your A game will come back.  

  • It’s about the journey not the destination. 

I set out to put Ful Madamous (the fava beans dip) on the map and available to the mainstream. I have succeeded in doing that. 

Our first big launch was in Whole foods and then Selfridges. We have many independents in the pipeline since getting a national distributor listing.

We’re in talks with a major retailer which is kind of unbelievable really.  

I just got my first unshared office and have employed three people for the first time. 

How it feels on the days when Shadia knows she has made the right decision?

It feels right! Satisfying. It’s motivating having no one to answer to.  

I love the freedom of not being controlled. 

I feel like I owe it to myself to see how far I can go. 

I’m simply happier when I’m driving my own destiny - not being in the passenger seat of someone else’s dream. 

It has stopped being about now and is about building something for the future.

Regrets?

None!

I wish I’d gone for it sooner, although I’ve reached a time in my life when I believe everything happens for a reason. 

I truly believed we arrived at the right time - people want to go back to healthy eating, there’s a rise in veganism and plant based eating there’s so much understanding of the benefits of eating pulses etc perhaps the stars were aligned for me to launch Cuzena. 

If you’d like to find out more about Shadia and her business Cuzena, contact her here:

Buy their goodies:

Stockists: Whole foods, As Nature Intended, Selfridges, Marigold, Cotswold Fayre.

Twitter: @cuzenabrand

Instagram: @cuzenabrand

Facebook: @cuzena


Other career change stories you might like:

Lou Kirby - Project Manager to Publisher & Life Satisfaction Coach - simultaneously.

“We gain confidence by doing things.  And that’s how we change our comfort zone - by stepping out of it.”

“I have my health and I have friends - some of whom have been very ill.  That’s a big driver for me...to be in charge of my own destiny, doing work that I’ve chosen to do.”

Lou Kirby.jpg

Overview of earlier career 

My background is in business project management and I worked at Microsoft for a large part of my career.  I looked after teams in various parts of Asia and South America so did a lot of travel which I loved – such a great way to see the world! 

The trigger for change? 

After the kids came along I couldn’t do the travel, so I resigned and secured a job locally 2 days a week. 

There was lots of change around this time.  Becoming a mum had a huge impact on me and my own mum passed away in an accident when I was pregnant. 

I had also hit my 40’s and felt this loss of identity and loss of confidence. I started to question what I wanted out of life too!  Was I doing what I wanted to do? Had I achieved what I had set out to achieve etc?

I’d always been interested in women’s confidence and thought I’d write a book about it - so I did. And sent it to a publisher. They really liked the content but told me I needed a platform before they would consider publishing it. 

 I began to talk to lots of different women and realised lack of confidence affects so many of us.  And I really wanted to do something about it!  

Another trigger for change was the prospect of regret, later on in life.  There were still so many things that I wanted to do and wanted to make sure that I actually did them!

These were all the drivers for me in setting up Woman Ready.

First steps

Working 2 days a week has given me the time to work on my other job - the platform I created (womanready) on the other days of the week and also be around for the kids. 

I spent a little time each day in the beginning learning what I needed to know: How to set up a website, how to do social media, how to get a little PR...everything. I also trained and qualified as a coach through The Coaching Academy. 

My end goal is to create a hugely successful platform and publish my book.  In the meantime, I’m building Woman Ready and focussing on my coaching business.  Our mission is to help women to recognise their potential, embrace who they are (as they are) and believe in themselves more. 

Lou Kirby 3.JPG

What Lou learned

  • Don’t give up the day job!

That’s my biggest learning.  Setting up Woman Ready has taken a lot of time and effort and initially you make little or no money. 

I was in a position where I had to change jobs however if this hadn’t been the case, I would have tried to juggle my ‘paid work’ with my new business for longer.   

  • Work-life balance is hard when you are juggling family, a job and a business. 

When it’s your own business, it can become all-consuming.  I could work 24hrs a day.  I try to work in 30minute windows with regular stops. I then stop to pick up the kids from school and try to spend some quality time with them (but do sneak on my phone a bit!). It's a tough one to juggle! 

  • Perfectionism is crippling 

Luckily, I get better at not focussing on perfectionism the busier I get!

  • Be real. 

You need to be authentic. If I make a mistake - I just own up, say sorry and move on. 

  • Nothing happens overnight. 

Don’t get down-hearted when you’ve posted your first tweet and no one notices. It’ll happen but recognise that it just takes time and persistence. 

  • Putting yourself out there is bloody hard but necessary. 

In our heads, everything is worse thant it is in reality. I recently did my first panel discussion and of course I was nervous. But once I got going it was fine.  I even enjoyed it!

  • It’s hard to have a career confidence and children. 

Years ago before the kids arrived, I had a great job, travelled the world, led meetings, gave presentations and got really confident doing all of that.  When I stopped doing those things, I lost confidence.  My comfort zone shrank - temporarily.  

  • Your comfort zone shrinks and enlarges all the time. 

You can learn how to do anything, if you want to.

Before I created Woman Ready, I was not a techie and had no idea how to design a website.  I didn’t know a thing about PR, had never written a blog post or published anything but now I work on all those things all the time. We gain confidence by doing things.  And that’s how we change our comfort zone - by stepping out of it. 

How it feels on the days Lou knows she has made the right decision?

Some days you have to just trust your own feelings. Some days, I just go with what I feel and do what feels right.  That’s confidence and I’m getting more of it each day.   Sadly, as women, I think we often look too much for approval from others.

I just have to keep telling myself that I’ve got forty eight years of life experience and twenty-five years of work experience!  

I have my health and I have friends - some of whom have been very ill.  That’s a big driver for me...to be in charge of my own destiny, doing work that I’ve chosen to do. 

Regrets?

If someone had told me it would take me 4 years to get to where I am, would I do it all again?

Mmm, I don’t know.  I’ve very stubborn (my husband calls me pig-headed!) but I’m still totally passionate about helping other women feel as confident as they possibly can. 

Lou Kirby 2.jpg

Find out more about Lou

https://womanready.com

email: lou@womanready.com

Instagram @womanreadyblog

Twitter @womanreadyblog

Pinterest @womanready

Facebook @womanreadyblog

Other career change stories you might like:

Stephen Hall - International Teaching Career to Food Entrepreneur

“When someone I don’t know sees me at a trade fair and shouts over to me ‘I’ve tried your balls and I like them!’ It’s funny and satisfying!

“There is a smile in my belly! It feels right. It feels positive.”

“Whilst I was thinking about next steps, I was in the kitchen cooking and making healthy snacks for my children. People were always saying that I should sell them so  I decided I would give it a go .” Stephen Hall

“Whilst I was thinking about next steps, I was in the kitchen cooking and making healthy snacks for my children. People were always saying that I should sell them so I decided I would give it a go.” Stephen Hall

Overview of earlier career.

Stephen has always been motivated by making a difference.

After graduating, he volunteered on a teaching project in Lesotho, Southern Africa for two years not really intending to teach for a career; but discovered he loved it. After a short spell teaching English in Poland, he returned to England to do his post-graduate teaching qualification at Cambridge. Afterwards, he taught at Kings’ School in Grantham, where he met his wife.

Stephen and his wife both then spent two years teaching in Malawi which inspired him to complete a Masters in Development Economics, but subsequently found that he was either over-qualified or under-qualified for his desired career change. So, he decided to continue his teaching career.

After various experiences, he ended up as the Head of English at a boarding school and absolutely loved the mix of pastoral work and teaching. It was the pastoral focus that led him to becoming a House Master, responsible for 50 plus teenage boys.

A clash in philosophies between himself and a new Head Master over a number of years, combined with working longer hours than was sensible took a toll on Stephen’s physical and mental health.  He tried returning to the classroom, but this led to further panic attacks. So, at the end of a very long road, Stephen walked away from his teaching career and decided to set up his own business.

Utilising his knowledge of the Education and Teaching sectors he worked on setting up an online tutoring system for International Students. After 6 months working on integrating two systems, the technology didn’t work as well as he’d hoped and he was forced to walk away.

First steps?

“That failure hit me hard and after a few months I got a job working for somebody else. Ultimately though, I realised that I needed freedom and autonomy to thrive.

Whilst I was thinking about next steps, I was in the kitchen cooking and making healthy snacks for my children.  People were always saying that I should sell them so I decided I would give it a go.  

I went into create mode and set up lots of snack tasting sessions in my kitchen.

I started to research the market for healthy snacks and sought advice from the local Chamber of Commerce who were excellent and I set up conversations with friends of friends who had built their own food businesses.

What Stephen learned?  

  • Simplify your ideas

You can get caught up in new ideas, new recipes, new markets to attack.  For instance, I ended up being interviewed for Countryfile after trialling some high protein brownies made from crushed up crickets!  It was such an interesting experiment but most ideas need to start simple.

  • Seek advice from others in the industry.

For example, a mother of an ex-pupil had built up a successful “bottom-bursting puddings” business, selling into all the major supermarkets and gave me some great advice that saved me time and energy.

  • Joining on-line food forums would have saved me time and energy if I’d found them sooner.

These have been invaluable to me. Forums like The Food Hub, Lifestyle Kitchen and The Foodpreneur Coach Generally speaking the food start-up community is a really supportive one and people are willing to give support and advice.

  • Be honest and get help quickly with the things you struggle with

Trying to do every single thing yourself is tough.  For instance I really struggle with accounting and decided to get help. I chose a Virtual PA who can not only help with accounting details but will be able to help with research and other projects in the future.  

  • Grow your network

Over time I have developed an incredible network of food business people locally from large company owners to small artisan producers. I found, with only a few exceptions, that everyone has opened their arms to me and is more than happy to offer advice and help.  

I’ve had conversations with people I respect who’ve challenged my thinking which I have found invaluable. They’ve helped me consolidate my thoughts and make better decisions.

On occasions, I need to find someone with a special skill and I’ll end up getting introduced to the perfect person at a trade fair or networking event..

  • Go with your gut instincts!

I’ve made mistakes that have cost me a great deal of time and energy by not trusting my instincts.

If it feels wrong, it’s probably worth listening to those instincts and probing more deeply. One of the best things about being your own boss is that you make the decisions - so you can say no and walk away!

  • Protect your IP

I’ve almost had my recipes stolen on a collaboration that didn’t work out.  I’d have been stuffed if I hadn’t set up ip protection and non-disclosure agreements from the early days.

  • Branding and marketing are important but make sure you believe that your product can justify itself financially.

I’ve made some difficult decisions on products that I’ve invested a great deal of time and resources in but they just didn’t stand up financially.

So, I’ve designed and researched new products on the back of both flavour, gut instinct AND financial insights.

  • Good is good enough

Start selling your product as soon as it is good - not perfect.  That way you can be nimble and make changes as you go along, based on customer feedback.

How it feels on the days when Stephen knows he has made the right decision?

There is a smile in my belly!

It feels right.

It feels positive.

I’ve been diagnosed with PTSD so there are days when my brain and my body conspire and tell me to stop but I don’t want to; because Bakes and Balls is important to me.  It’s mine and it’s a part of me.

When someone I don’t know sees me at a trade fair and shouts over to me ‘I’ve tried your balls and I like them!’ It’s funny and satisfying!

I love the feeling that my healthy snacks are solving a problem in a family and giving them viable alternatives to what’s on the market (in the free from ranges) that actually taste great.”

I’m excited about the new Frocolate truffle and spread ranges which we’re launching.

Regrets?

Occasionally I meet up with an ex-pupil who might be in their 20s or 30s and they tell me what they enjoyed and liked about my teaching; which texts they still remember (it is often the more risque sections of Chaucer’s ‘The Miller’s Tale’ where Nicholas’ bottom is branded; or the more gruesome parts of Webster’s ‘Duchess of Malfi’.

But it is also really touching when ex-pupils tell me why I was an important influence on them. I do miss my teaching time, but I couldn’t go back to it.”


If you’d like to find out more about Stephen and his business, contact him here:

Buy their goodies: www.bakesandballs.com

Twitter: @BakesandBalls

Instagram: @BakesandBalls

Facebook: .facebook.com/BakesandBalls/


Some other career change stories you might like:

Michael Owen - Business Communications to Fashion and Publishing.

“If we live for 1000 months, we will be 83 years old when we die.  When I decided to make my change I had lived about 600 months.”

“We were living a life of shoulds. We were doing what we thought we should. What society suggested we should do. And I wasn’t sure that the work we were doing actually mattered. I was rudderless. And worse than that - purposeless.”

Michael Owen - after he stopped living “a life of shoulds”.

Michael Owen - after he stopped living “a life of shoulds”.

Overview of earlier career

I founded four business communications companies over 15 years or so. Running concurrently, they turned over about £1.25 million, employing 30 people at their peak. I think we were well respected by most people as clever and innovative. We won 70 awards around the world.

The trigger for change?

The companies were doing well. My partner Lisa worked inside the businesses with me. We had nice cars and bought the picturesque 5 bedroom house we’d imagined. It had a nice big garden of course. With one of those gates that opened when you pushed a button. All very showy and, as we soon found out, all rather unnecessary and vacuous too.

We had everything we wanted.

But it was the wrong everything.

Within 6 months, we’d split up.

We were living a life of shoulds. We were doing what we thought we should. What society suggested we should do. And I wasn’t sure that the work we were doing actually mattered. I was rudderless. And worse than that - purposeless.

I had to dig deep to decide whether I was working with the right kind of clients at the Business Communications agencies. Was I really helping them do what they needed to do? Or was I just servicing a million pound overhead?

Lisa and I got back together. And eventually I realised that I wasn’t doing the work that I was supposed to be doing. As I’d got older, I had met more and more people who weren’t doing work that they were supposed to be doing - people who were stuck. And I had become one of them.

What was it that I was born to do?

I had become part of that same problem. I was not doing what I felt I was born to do.

Quite suddenly, at the age of 45, I decided I didn’t want to be part of that problem any more. I wanted to become part of the change instead.

Discovering which direction

I didn’t know how to do work that mattered in the beginning. Or which direction to point at. So I waited.

I closed all my businesses within a year. And spent 3 months or so thinking.

In the far distance past, I was a creator of furniture and an interior designer. In my teens and early twenties.

When I ran the agencies, I ran creative processes and built creative teams.  But I wasn’t being creative at all. I’d become a formulaic business man. And formulas bore me, big time!  I knew I needed to be creative again.

Another catalyst for the direction of change was Claire who lived up the road from me when I was fifteen.  I couldn’t speak to Claire unless I was wearing my special T-shirt.  It had the power to transform my confidence. That was key to my direction change.

I had always wanted to create clothing. But in a world where 70% of all clothing is burnt or buried within a year of it being made, why do we need more clothes?

I understood that what we wear has the power to change how we feel and change what we do.  Certain clothes make us stand taller, walk with more confidence and do amazing things.

I decided to create classic, beautiful, exceptional clothes to help people do amazing things.

A ‘buy less, buy better’ brand.

“Imagine a clothing brand whose purpose was to create confidence in the wearer…” I thought.

And Always Wear Read was created.

Michael “Time is running out. Ours is just a visit. Decide what to do with your remaining months.”

Michael “Time is running out. Ours is just a visit. Decide what to do with your remaining months.”

First steps

I found the best makers who make for the best brands in the world and got them to fall in love with my vision.  

I wanted clothes that would last many, many years. And I wanted to support them with a repair service. They saw me as adventurous and they liked my stories.  These makers make for Gucci, Louis Vuitton, Burberry - and me.

I chose to have red in every item to show off the exceptional craftmanship (it’s easier to see the top edge of a belt polished blood-red and is a nightmare to make) and it’s also the colour which is associated with confidence and the colour that the human eye sees first.

The colour red sat at the heart of our story.

Next Steps

The brand is now worn by Idris Elba and Will.i.am amongst others. Ralf Little owns the Always Wear Red business with Michael.

The brand creates amazing caps, hats, scarves, ties, pocket squares and socks.

Our sock maker makes for the British royal family. The material for our flat caps is woven in Yorkshire, and the caps themselves are hand made in Yorkshire.

Between 2015 and 2018 I mastered many items within the man’s accessories category.

And in 2019 to 2020 I am changing again. Morphing. Into a gender neutral brand that creates only amazing hand knits.

I have found the piece of clothing I love. So from 2020 I am focusing on doing one thing - really well.

What Michael learned?  

  • Lifestyle changes aren’t the end of the world

Lifestyle changes can, in fact, be the start of a new world. A much better one.

We definitely have less stuff.  When we decided to sell the big house we discovered so much stuff that we didn’t need.  I’ve always loved clothes but am not sure I appreciated them as much as I do now. When we were decluttering and getting ready for the move, I found two pairs of the exact same All Saints trousers in the loft that I didn’t even remember buying.

Embarrassing. But true.

  • Always have a crazy, unusual side project.  

It makes other things in your life seem less crazy when you do this.  50odd.com is my crazy project where I promised myself I’d write a decent blog story every day for ten years. From the very day that I was 50. That commitment was definitely a bit crazy but it reframes what “crazy” means and makes me braver in other areas of my life.

50odd.co.uk is so called because, when I started it I was 50. And because I’ve always been odd. Perfect!

  • Time is running out. Ours is just a visit. Decide what to do with your remaining months.

At the heart of 50odd.co.uk is the notion of 1000 months. If we live for 1000 months, we will be 83 years old when we die.  When I decided to make my change I had lived about 600 months. If I was average, I’d have 400 left to live and I had to decide what I wanted to do with those months.

Men live to 80 years in the UK (960 months). Women live to 86 (1032 months).

  • Decide if you are the hero of your story, or if somebody else is.

I chat to lots of people who say that they can’t make a change because they have a mortgage to pay. Or because they like their two or three holidays a year. This is fine. But, mostly, we cannot have things all our way. If we decide to let our landlord or our mortgage provider be the hero of our story then, of course, we can’t be the hero. They are.

I imagine that on some people’s tombstones it will say “Here lies Ben. A man that never realised his true potential because he chose to be led by his mortgage payments.”  Life is short. Lead; or be led.

  • Consider what your children would wish for their Dad

When our daughter Izobel came along two years ago, I found myself wondering what she would want for her Dad in the future. A dad who was living a life of shoulds (and had all the trappings of “success”) or a Dad who was doing work that mattered? To him. And to others. I chose the latter.

  • Find a new tribe

I wouldn’t have made it this far without the help and support of my new, more adventurous and tuned-in tribe. They understand the stresses and strains of being pioneering. Doing things that have not been done before would have been a lonely journey without this new tribe.  

We are all very supportive of each other. For instance when a chap I know, Ben Branson from Seedlip battled to get the first alcohol free spirit into the market, he was bullied by the traditional spirits industry.  He battled on with plenty of behind the scenes support from our tribe of pioneers. He’s now the first non-alcoholic spirit on Virgin Atlantic and many leading bars around the world.

You need a similar tribe to keep you going on the bad days.

How it feels on the days when Michael knows he has made the right decision?

I don’t always wake up knowing I’ve done the right thing because I understand that I can’t have it all.

Well, not yet I can’t.

I learned how to get good at building a business-to-business brand and got paid well for it. But what I am doing now is different. I’m now learning how to grow a business-to-consumer brand and it takes time. We’re in our fourth year.

But in general, I wake up feeling happier because I am surrounded by the right people. I have some lovely, old friends who live very safe lives. That’s fine. But it’s not for me. I crave creativity.

I needed to find my new, more adventurous tribe who do lovely interesting pioneering things.  They’re a whole different breed. We’re able to keep each other going and pick each other up when things are not going so well.  

I mostly feel excited by the potential of what I do. It could fail or fly. I’m excited because I don’t know what will happen but I’m invigorated by what could happen. I’m kind of enjoying the conclusion being out of my control. The balance of certainty and uncertainty.

And I am glad that I am not a talker. I am a do-er.

When our daughter Izobel came along, I found myself wondering what she would want for her Dad in the future.  A dad who was living a life of shoulds (and had all the trappings of “success”) or a Dad who was doing work that mattered?

When our daughter Izobel came along, I found myself wondering what she would want for her Dad in the future. A dad who was living a life of shoulds (and had all the trappings of “success”) or a Dad who was doing work that mattered?

Regrets?

Yes. Sometimes I would like more things.  For example, I’d love my little girl to have the big garden of our old house to run around in but we sold that and moved into our smaller city centre home.  

But timing is everything. What may be right now was not right then.

I am building. A new future. For me and my family.


Find out more about Michael, his writing and his business:

Angelfysh - Michael still takes on a small number of select brand and marketing projects.

Always Wear Read

His blog - 50odd

Instagram

Facebook

Some other career change stories that you might enjoy:

Lisa Smith - Art Therapist to Ginger Baker

You can’t start a business unless you just…start! Have a go and then evolve it in a way that feels natural for you. You don’t need to take giant leaps or risks.”

“I’m not stuck with a bad boss or a work situation that doesn’t suit me. I love holding the power of my future fairly and squarely in my own two hands.”

Lisa Smith Brill.jpg

Overview of earlier career.

Lisa followed her passion into an industrial design degree before travelling, doing a couple of ski-seasons and relocating to Hong Kong to teach both English and Design.  By the time she wanted to return to UK, she had become disheartened by the design industry and re-trained in Art Therapeutics before spending many great years working with children with learning difficulties in schools.  

While doing work that she loved, Lisa also met her husband who was in a similar field and they decided to relocate back to his stunning homeland, the Lake District. 

The trigger for change?

“The only real trigger for my change was a lack of enough therapeutic work to sustain me in the local area.

I’d always baked for friends and family and enjoyed it.  So, I began to bake cakes for a local café to supplement my income until I could build up enough work in Art Therapy. 

It was early 2000s and the British food scene was really exciting. Farmers’ markets were booming and there were endless opportunities for individuals to get involved and offer their products to new interested, excited customers.

After 18months of making cakes for the local café, I decided to take fate into my own hands and bake for myself.  

There was no big life change or any grand plan…it just gradually happened. There was no conscious decision about my future, I just knew that I would enjoy working for myself. 

So, I did.

I began my business in my kitchen, 13 years ago.”

First steps?

I baked an awful lot.  I trailed myself and my cakes around so many farmers’ markets and promoted the business everywhere.  People liked my products and bought more. Over time, I began to gain traction.  

I just loved the feeling of being creative.   I loved getting stuck in with my own hands.  I found it really rewarding doing it for myself, in my own way.  Just slowly and steadily growing the business.

In my family, I’m surrounded by individuals who own their own businesses, so I wasn’t that daunted by going it alone.  Even though it felt like business ownership was in my DNA, I still needed to learn lots along the way.”

What Lisa has learned? 

·         “I realised that creating something that gives others pleasure is important to me.  

This is one of my great drivers. There is emotion and comfort built into my cakes, more emotion than there ever could have been in any nuts and bolts creation from my design days.  

·         Have confidence in your products and yourself.   

In those early days, I worried too much about if I would be taken seriously.  I didn’t have enough confidence about being a business owner and felt intimidated.   I could have eased my pain by asking for help.  My confidence developed slowly, over time.  

·         Seek out help early.

There is so much help out there, but in the early days, I didn’t take advantage of it.  I was too caught up in worrying about what others were thinking or just feeling anxious that I was doing it all wrong.  

·         Try to get to grips with the business behind your business earlier than I did.

If I were to start again, I would approach it differently.  My approach was to start with the best product I could come up with and worry about the business behind it later.    I’ve since met other creatives who often come from corporate backgrounds who have imbedded a good business structure from the beginning.  I didn’t really grab the business by the horns in the early days.  

·         Do business your way, instinctively. 

There isn’t a wrong way to do business even if it seems like it when you start out.   

·         Be transparent about yourself and your business.  

I am known in the local area for being very open to having conversations and to helping others out.  For that reason, I have good relationships with journalists and other business owners.  That has meant that I have accidentally secured lots of different little bits of PR, here and there.  I enjoy helping others out. What goes around comes around.

·         You can’t start a business unless you just…start! 

Have a go and then evolve it in a way that feels natural for you. You don’t need to take giant leaps or risks.

·         Try not to give yourself such a hard time. 

I gave myself an awful hard time in the beginning thinking I was doing it all wrong but in fact I was doing everything just fine.  There are many ways of doing business.  You just have to find one that suits you.

·         Don’t waste time waiting for the perfect moment.  

Decide the right moment to start for yourself and just take it.  Then see what happens.  If it doesn’t work, you can tweak it for the better and then keep going.

·         Speak to as many people as you can to avoid re-inventing the wheel and to get some reassurance that you are on the right track.

This will help you tweak a business earlier rather than later when you have invested more.

 ·         Resilience.  If you are creating any personal business, you’ll need to have plenty of resilience and expect it to be tested regularly.  

You’ll need to build up your reserves so that you are strong enough to pick yourself up, dust yourself down and keep moving onwards.  My resilience reserves have certainly been tested in recent years.   The floods of 2015 wiped out my business premises AND wrecked my home.  But I started again.  I also spent last year undergoing cancer treatment.    

·         All good things start small

My little business began in my home kitchen but we have grown and developed over 13 years and now have a fantastic team of eight.”

How it feels on the days when Liz knows she has made the right decision?

“Gosh, it’s the best thing ever!

I love being in control! I feel empowered by my personal control.  This is my own creation.  I’m responsible for everything.  If it doesn’t work, there’s no one else to blame.   

I don’t have anyone else but me to point the finger at and that is very freeing.  I’m not stuck with a bad boss or a work situation that doesn’t suit me.  I love holding the power of my future fairly and squarely in my own two hands.”

Regrets?

None!

Find out more about Lisa and her Ginger Bakers

Website: www.gingerbakers.co.uk

Instagram: https://www.instagram.com/ginger_bakers

Facebook: https://www.facebook.com/GingerBakersKendal/


Some other career change stories you might enjoy:

Barney Whiter - Accountant to Financially Independent (The Escape Artist)

“I’ve met high flying partners in law / accounting firms who earn in excess of £750,000 pa who told me they couldn’t afford to quit their job. They had allowed their lifestyle to ramp up and it had become their prison camp.”

“I grew up with an unusually vivid fear of poverty.”

Interview with Barney Whiter - The Escape Artist

Interview with Barney Whiter - The Escape Artist

Overview of earlier career

After doing a degree in Economics, I qualified as a chartered accountant and then moved into the world of corporate finance - where I worked for 20 years.

The trigger for change?

Well, it’s a story that I can trace back to my childhood. I don’t claim to be normal…I grew up with an unusually vivid fear of poverty and of being homeless which was “hard-wired” into me via childhood experience.

When I was 11 (1981) my parents bought the biggest house they could afford and then interest rates rose to 17%. Imagine the devastation that would cause now!

My parents cut back sharply. Our holiday that year got cancelled. The newspaper was cancelled. Dad started brewing his own beer rather than buying it.

There weren’t many positives but, on some level, I gained an appreciation of how it’s possible to tighten your belt when you really put your mind to it.  

I think that period had an impact on almost every decision I made in the future. Deciding what to study at university. Where I lived. What career to pursue. These choices all revolved around trying to make sure that I would not end up poor and homeless. And yes, I realise how strange that may sound!

I got my first mortgage aged 26It was a normal 25-year term mortgage, but I wanted to clear it as soon as humanly possible.  By age 32/33 I’d developed the habit of saving and had paid off that mortgage.

Around that time, I’d taken a new job that wasn’t working out. The culture felt entirely wrong for me. Even though I had paid off the mortgage, I felt trapped as I still needed to earn a salary. My wife wasn’t working as our second child had just arrived.

I hated my job and felt like I was hanging on by my fingertips.


First steps to freedom?

To build up a “safety fund” in case I found myself unemployed, we slashed our outgoings from ~£3,000 per month to ~£1,000 per month…remember this was for a family of four.    

Eventually I found another job that felt less soul-destroying. But rather than getting comfortable and allowing our spending to inflate back up, I decided to continue to save hard.

After a number of discussions (and some arguments!) with my wife, I vowed to save and investing at least 50% of my income to give me the freedom and the choice that I craved.

Fast forward 10 years to 2013 (when I was 43) and I stumbled what I then thought was an obscure website about financial freedom in the US called Mr Money Moustache. This is a blog written by a software engineer who, by frugal living and sensible investing had “retired” at 31 and now did pretty much whatever he wanted.

What Barney learned? 

I learned that there was a whole Financial Independence movement which had started in the USA and was spreading internationally. This movement combines frugality, environmentalism, hard work and investing to get to financial freedom.

I learned about the 25x rule whereby you probably have enough to never need to work again if you can amass a portfolio worth >25x your annual spending. I realised that I probably had enough so I handed my notice in at work.


How can financial independence help with career change?

  • When it comes to career choice, I see two logical career strategies:

a) Do something hard that is well paid to allow you to save hard towards your financial freedom   OR

b) Do something you love

I did a) for long enough to fund a move to b). 

It’s possible to work a job you love that doesn’t pay much…but only if you have a freedom fund and / or a reasonably low-cost lifestyle.

  • If you want to change career you have to address lifestyle inflation.

I’ve met high flying partners in law / accounting firms who earn in excess of £750,000 pa who told me they couldn’t afford to quit their job. They had allowed their lifestyle to ramp up and it had become their prison camp.  

  • Financial independence is back-end loaded

It’s hard to save meaningful amounts in the beginning so many people never get started. But if you can get into good saving habits early on your money starts to work for you and amazing things become possible. £15,000 saved between 18-25 can turn into a pension pot of £1,000,000 over 40 years, thanks to the magic of compound interest.

  • You need to discuss your escape plan with your partner

To crush your spending, you need to have some very open discussions with your partner to get them on board.

They need to be on-side with your long-term life vision to be committed to the changes required.   It might not be what they originally signed up for.  They might have signed up to marry a stock-broker and all the trappings that sort of life brings with it.  Change is always possible but it can be hard.

  • You can have anything, but you can’t have everything.

It’s a bit silly to think you can have it all.  Life is about choices.

Lots of people fantasise about having financial freedom, doing work that they love or just dream of the day that they can stop doing a job they hate.  

The press often highlight the part of the story that involves retiring early but the live frugally with reduced consumerism for years part of the equation gets less prominence! 

  • Even when the cell door is open, some prisoners choose not to escape

The work that is required to attain financial freedom requires sacrifices and lifestyle compromises.  Not everyone is prepared to dig deep over a decent period of time to get the results they dream about.

Just because individuals could learn how to create financial freedom for themselves, doesn’t mean that they’re up for it. Remember how the movie Shawshank Redemption? One of the escapees couldn’t handle the freedom offered by the outside world, having become institutionalised.

  • Who the hell wants to retire at 40 and do nothing all day long?

Not me. I enjoyed having time off to “decompress” after my escape but eventually we all need to find something to do that provides meaning, purpose and challenge. I get this through writing, teaching and providing financial coaching for other people.

Financial freedom allows you to step away from the metaphorical “Prison Camp” that many of us have created for ourselves and decide what your future could look like.

How does it feel?

I feel grateful to wake up without an alarm and that I don’t have to get on a soulless, grey-suited commuter train.

I laugh a lot more than I used to. The fun and humour had been slowly squeezed out of my life in the corporate world.  Laughing is one of the most under-rated pleasures in life and I’m grateful that I can choose to do things that allow me to do it more often than in the past.

I have a lot of fun writing The Escape Artist blog and have enjoyed seeing the readership grow over the last 5 years from 1 view per day to 10,000 page views in a day. I hope it will continue to grow, but even if it doesn’t I’ll still have fun.

Find out more about Barney:

https://theescapeartist.me/

https://www.instagram.com/barneywhiter/?hl=en




Drew Boyd - Airforce to Marketing to Academic Career

“Never let a year go by without developing your professional career or personal career. There are so many individuals I have seen or met who have not lived by this life rule.  When they reach their mid-50s, they are dead-men walking because they haven’t stayed relevant.  They have stayed safe.”

“I’m 64 and technically retired but if I did retire, what would I do?  I look at my 89-year old mother who is still running a successful business and think…that will be me.”

Drew Boyd - Something tells me this chapter of his career is unlikely to be his last.

Drew Boyd - Something tells me this chapter of his career is unlikely to be his last.

Earlier career

Drew has had several diverse successful careers, initially working his way up to the rank of Captain in US Airforce in the nuclear missile division and later in strategic war planning but he knew long-term his career would be elsewhere. 

On leaving, he took up a position within United Airlines where he was the youngest sales manager leading a team who were all much older than him.  Ten years into this chapter of his career, after completing his MBA he was deciding whether to become a function or an industry specialist when he was head-hunted to join Johnson & Johnson in their…wait for it…gynaecology market development area.  Even though he had known nothing about that area of specialism, Drew flourished there for 17years becoming an expert in systematic creativity before retiring for a short time.

His trigger for change

Shortly after he left J&J, Drew received a call from the Dean of a small college in Chicago asking him to head up their new marketing faculty.  After one semester he received extremely positive reviews from his students and decided to begin the fourth chapter of his career as a full-time professor. Today he now spreads innovation across an entire university campus.

Drew’s first steps:

“The first step towards the current chapter of my career began with an openness some time ago to new opportunities. When I was asked to do some teaching after my MBA, I had a young family and said yes to some extra work on the side.  I continued moon-lighting and teaching on and off in one way or another throughout the rest of my career as I truly enjoyed the feeling of sharing ideas”  

What Drew learned about career change:

·         Lean into things that you are sure that you can’t do.

This is where growth happens.

 ·        Careers have to be driven with intention, but we also need to layer in some opportunistic meandering.

By that I mean that we need to say “yes” to doing jobs that others are not willing to do, to take some risks that others might not wish to and to put our hand up for roles that we are certain that we do not know how to do…yet. This adds that extra something to a career that leads to growth and relevance in both the short and the long term.

·         Never let a year go by without developing your professional career or personal career.

There are so many individuals I have seen or met who have not lived by this life rule.  When they reach their mid-50s, they are dead-men walking because they haven’t stayed relevant.  They have stayed safe. 

·         Managing your career means managing your relevance.

I made clear choices throughout my career to put my hand up early for projects, to get in on the ground level and to get out before their peak and before I got stuck. I see lots of people staying too long on projects where they might have done great work but they get stuck and this impacts their futures.

·          Work hard to be on the life-boat

If your business needed to be re-started tomorrow, would you be one of the chosen few that would be on the life-boat?  The only way that you get to be on the life-boat is if you have continually stayed relevant. 

Your functional expertise isn’t enough to keep you highly relevant or crucial.   If you stay stuck in Supply Chain or Finance or any other functional area, it’s simply not enough.  You have to constantly learn and that involves being outside of your comfort zone.  You have to be continually learning and evolving into that crucial member of the life-boat.   It’s a choice. 

·          Surround yourself with a small group of valued advisors – your own board of directors.

You need a confirmed inner circle throughout your career. These people offer you their valuable counsel and are interested in your valuable counsel in return. They can be colleagues, mentors, specialists, family members or neighbours but they have your back and offer valuable opinions.”

·         If career is important, never stop renewing yourself, learning and growing

Learning and growing is exactly how to move on from a transition period. For instance, I spent 5 weeks in Ottawa with one of the world’s foremost guitar makers, learning how to make a guitar.  I’ve now designed a creativity experiment around teaching students how to make their own acoustic guitars.”

How it feels on the days when Drew knows he has made the right decision?

“I feel just great!

No two days are the same. I get up, my feet hit the ground and I throw myself at whatever diverse challenges are in that day.

I’m 64 and technically retired but if I did retire, what would I do?  I look at my 89-year old mother who is still running a successful business and think…that will be me.”

Regrets?

“None at all!” 

 Find out more about Drew by checking out his new book – So, You want to be a Professor and his first book Inside the Box at:

www.drewboyd.com

Other career change stories you might enjoy:

 

Andrea Mara - Financial Services Career to Author

“Redundancy was the best thing that ever happened. I would never have been able to trial a writing career without the redundancy package and the support of my family. “

“Although I’m writing books full-time now, I’ve had times when I felt my funds were running low.  I would panic worrying that I didn’t have enough work.  Then, the very next day I’d wake up and start to panic because I had too much work!   But that’s the way of freelancing, I think. “

Andrea Mara 1.jpg

Overview of earlier career:

“I loved my job! I really liked the company and was very happy in my career.  I’d progressed through the normal promotional routes from junior positions, through to team leader and then into management over 17 years.

I enjoyed the work itself and over-time my work conditions had evolved into something that really worked for us as a family.  I felt lucky with my 4-day a week, one day from home and a precious permanent car spot.

Then the news landed that our Dublin branch was closing.  We were offered two choices: redundancy or re-deployment.  I was sad about losing my job but I was really sad about losing this wonderful work set-up which had taken such a long time to evolve and just worked really well.”

The trigger for change?

“The offer of redundancy was definitely my trigger for change.  My husband and I discussed it and agreed that it was the perfect opportunity to see if it was possible to make a living out of writing.   

The redundancy package would give us and me that window of opportunity.

When I’d pretty much made the decision to take the redundancy package, another opportunity came up within the business that threw a spanner in the works.  It caused a little wobble, mainly by my husband, who had been completely behind the idea of my career change experiment.  Perhaps the reality of our family’s income being chopped in half overnight had hit home.  Nevertheless, I realised that to accept a position I wasn’t passionate about at all felt like an all-head-no-heart decision.  Not the right thing at all. 

Other than that momentary blip, we both knew that this was a once in a lifetime opportunity to try to create a new career for me.”

First steps?

As it turned out Andrea took her first steps towards a writing career without knowing, 2 years before the redundancy package was offered. 

I’d discovered that I loved writing after I’d started a blog while I was on my third maternity leave.   I started it after feeling so frustrated by the disconnection between what my friends and I were discussing as working mothers and what I saw, heard and read in the media.   I had a desire get more real conversations going which sparked enough interest to set up a blog.

I started writing on all things working mother but ended up writing about anything that took my fancy.  I’d write in the evenings after work and after the kids were asleep. People would always ask me where I found the time or if it was exhausted but honestly it became the really enjoyable part of my day and didn’t drain me at all.”

The blog grew over those two years and Andrea began to get tapped on the shoulder to write articles for other people.  So, her first steps towards a full-time career in writing, even if she didn’t know that she might write as a future career option, began out of her desire to write about something she cared about in her free-time.

“I decided almost randomly to give myself a 6-months deadline to prove that I could make it work as a full-time career or I’d go back and get a job.  I put myself under-pressure to work it around school and pre-school and I also had our youngest child at home for the first 5 months. 

I’d work mostly in the evenings and in free moments during the day.  I probably made it more stressful that it needed to be but that’s how I work.  Knowing that I had a tight time-frame was important.  It gave me a clear focus.  I could have extended the original time-frame but it would have felt like failure.  

It was absolutely exhausting looking after the kids during the day and working at night.  I put myself under a great deal of pressure to secure ad hoc freelancing work and even managed also to secure a few regular gigs.  

The timing might have been a coincidence, but I also won an award for Best Parenting Blog by the Irish Blog Awards at the 6-month mark which I felt was symbolic.  It sort of cemented the idea that this was possible.

The 6-month experiment was a success.  I knew it was possible simply because I’d done it.  I broke out the bubbly and moved my big box of work dresses to the attic.

Towards the end of the 6-month trial, my youngest entered pre-school which then meant I had 2.5hrs every morning as well as the evenings to do more work without spending any extra on child-care. 

Keeping childcare costs at an absolute minimum was and is the key to my flexibility.   The compromise is that over school holidays I don’t get to do as much work as I might want to or attend as many events as I’d like to.  But these are compromises I’m more than happy to make to enjoy the privilege of doing work that I love.”

What Andrea learned?

·         If you can, do something you love.

Not everyone can love their work every day, whether it’s paid or unpaid.  You have to be in a particular place, at a particular time, to be able to take the risk that I took with my career change.  But the risk has paid off.

·         Redundancy was the best thing that ever happened.

I would never have been able to trial a writing career without the redundancy package and the support of my family.

·         A little risk is a good thing.

Taking a little risk is worth it if you could find work that might make you happy, that might allow you to feel engaged and to find opportunities to learn.  

 ·         You might not need to do something that you love.

Doing something that you enjoy or are good enough at that you can enjoy enough work-life balance that you don’t need to lie down when you get home from can be very fulfilling.

·         Unromantic practicalities matter.

It’s necessary to focus on the unromantic practicalities to be able to make an informed decision.  Like getting a real grip on your overheads.  Your savings.  Agreeing how much you are prepared to spend on experiments.  Without the redundancy money, we couldn’t have made it work but there are other ways that we might have made it work.  I was already doing some freelance work while working full-time and it didn’t drain me.  I could have continued down that path.

·         Nothing is perfect.

There are always sacrifices and compromises.  It can be challenging enough just keeping it together on some days.

·        Employ a career coach, if you can afford it.

I was so lucky to have a career coach included in my redundancy package and she was brilliant.  The good ones aren’t cheap.  If you’re at a cross-roads but using all your energy just keeping things moving – work, home and family, it’s hard to change the way you think about work.

You often need a different perspective to help you see work from a different angle and someone to help you think through the practicalities while you take the next steps.  My career coach prompted me with great questions and re-framed some of my thoughts from a completely different angle.  That helped greatly.  I can’t recommend getting a career coach enough, if you can.

·         It can be a bit of an emotional and financial rollercoaster ride. 

Although I’m writing books full-time now, I’ve had times when I felt my funds running low.  I would panic worrying that I didn’t have enough work.  Then, the very next day I’d wake up and start to panic because I had too much work!   But that’s the way of freelancing, I think.  You don’t have total control of your earnings.   

I still work a lot in the evenings but that’s my choice.  That’s the life of someone who is self-employed. I’m happy to give up my free hours in the evenings.  Happier than I’d ever be if I was back earning a regular salary.”

How it feels on the days when Andrea knows she has made the right decision?

“Amazing!  It’s amazing every day.  I’ve never had a moment of regret. It feels brilliant!  Of course, it’s not brilliant every minute of every day.  As I sit here talking to you, I’m sitting at my kitchen table, on a sunny day staring at the undone breakfast dishes.

Some weeks I’ve got no meetings because am just writing and that can feel a little lonely - in between school runs.  But I’m still doing something I love. 

I will never go back, unless I can’t pay the mortgage!”

Regrets?

“None!”

 

Find out more about Andrea: (Please add any social media links incase anyone wants to contact you/buy books etc.)

Website: OfficeMum.ie

Twitter: @Office_Mum

Instagram: @officemum

Facebook: Office Mum – Andrea Mara

Linkedin: Andrea Mara


 


Sally Smy - Retail Buying Manager to Personal Stylist

"It took a long time to build my own confidence as I felt too shy to say that I have ‘my own business’ when it was really just me, the kitchen table and not many clients!"

"Action results in confidence. It’s so easy to stay behind the computer but you need to get out there and try things in the real world."

sally smy 1.png

Overview of earlier career.

Over an 18 year career, Sally worked her way up to a management buying positions for major retailers including Debenhams, Arcadia Group and Tesco. 

The trigger for change?

“After my daughter arrived I found work pretty intense.  Over the last 10 years of my career, buying trips involved long visits to Hong Kong and India. I'd always previously enjoyed these but knew they would be difficult after my second child was born. Whilst on my second maternity leave, my request to work part-time was refused and I was offered a 9 day fortnight. 

I considered it but long haul travelling would have meant that sometimes I might have been away for multiple weekends in a row.  I didn’t feel I could commit to that schedule so I resigned.”

First steps?

“I had an inkling during my first maternity leave that I might set up my own personal styling business but as soon as I went back to work the idea faded.  In my second maternity leave knowing that I wouldn’t be able to go back full-time I really began to focus on it.  I filled many, many notebooks with those ideas in an attempt to think through options.

It took a long time to build my own confidence as I felt too shy to say that I have ‘my own business’ when it was really just me, the kitchen table and not many clients! 

It was hard giving up the security of that monthly pay cheque and it’s very tough doing everything, especially tech, yourself!  I got a real sense of achievement, however, from creating my own website and doing lots of activities that would have been done for me before when working for a large corporation.

There’ve been lots of ups and downs and experiments.  For instance, I trialled a partnership with someone who specialised in vintage clothing but realised pretty quickly that I really wanted to help people like me, professionals who needed a bit more confidence and they could get that from dressing well.  So, I had to have a difficult conversation with that partner.  Not a highlight for sure.

Then I started off working with women returning to work which I absolutely loved.  I understood their situation because I had had what I call my “beige moment” on maternity leave.

I caught sight of myself in the window of a shop, many, many months after the birth of my first child with no make-up, still wearing my scruffy maternity clothes and it was a real wake-up call.  I felt I needed to get myself back on track and feeling like 'me'.

When I shared this experience with friends, it really resonated with them.  I empathise with the situation of going back to work and not feeling confident in your own skin.  I understand these feelings because I've been there.  I’m not some scary fashionista and have definitely suffered from imposter syndrome in the past.  I didn’t feel trendy enough, thin enough or fashionable enough to be the stereotypical idea of a fashion buyer!

Now as a personal stylist, I simply want to help people have confidence in how they look.”

What Sally has learned?  Advice she might offer to others in a similar situation?

“Action results in confidence.  It’s so easy to stay behind the computer but you need to get out there and try things in the real world.   Networking for instance.  I’m getting better at it but I’m not a natural.  I have to keep reminding myself that people are not focussed on you when you are networking, they are focussed on themselves. It’s easier if you just ask a few questions and fill in the gaps.  You don’t actually have to say much if you don't want too.

Don’t underestimate the power of marketing and the need to learn as much as you can about marketing especially if you are doing everything yourself.

Know your worth and be brave with pricing.  I worked with friends for free in the beginning and got great feedback and satisfaction.  After that I priced myself extremely low (£30 per hour) which didn’t reflect the fact there is so much preparation and follow up work to my job - I calculated it at about £4 p/h in real terms!  I felt a great deal of angst about increasing my pricing but realised I had to in the end. I feel that my pricing now gives very good value for the help I am offering and my years of experience.

There is no perfect.  It’s a continuous journey where you are constantly learning.  We need to remember to enjoy the journey and the process not just aim for the goals.

You don’t need lots of clothes – you just need a collection of well chosen pieces and to know how to create outfits with them.”

What would Sally do differently if she had to do it all again?

“I would have probably attended a social media course earlier.  I was late to the party with it and still haven’t mastered it!”

How it feels on the days when she knows she has made the right decision?

“I absolutely love it!  It’s an amazing feeling when I help someone dress with confidence and look great.  I love seeing that change.  I love receiving positive emails from my clients! 

My family say that I am definitely less stressed and also…I dress better!   There’s no slumming it in the playground anymore.  I always have my face on and consider whatj consider what I'm wearing!

Also, I am dressing more for me now than ever before.  No head to toe black and no slaving to trends. I have less clothes than I used to but I can do more with them and as a result am far more creative with my outfits.”

Regrets?

“No – but 8 years on I’m still learning.  It’s all a learning process. I don’t get it right all the time – I have really busy periods and then really quiet periods.  There’s lots more I can do and learn but I'm thoroughly enjoying it!”

Find out more about Sally's Queen Bee Styling

M: 07956 293845

W: http://www.queenbeestyling.com/www.queenbeestyling.com

T: @Queenbeestyling

F: www.facebook.com/queenbeestyling

Duncan Haddrell - Senior Finance Executive to Distribution Business Owner

“It feels easy...but scary because now I hold in my hands the mortgages of 10 employees - not just my own.   I don’t hold that responsibility lightly.  It’s huge.  That’s the difference.  If I cock it up, the impact is huge.  But, the opportunity is also huge.”

“Being conscientious, working hard and being good at something sometimes doesn’t really get you where you want to be.  I sort of just lost faith in corporate life.”

Duncan Hadrell.png

Career overview

A twenty-year career in senior finance positions including Group Finance Director and Non-Executive Director Positions within both public and private businesses.

What triggered your career change/career re-design?

“Lots of things.  I should have done it years ago.  But, I went through the public school system and ended up towing the line and doing as was expected in my career progressing from trainee, management accountant, Financial Controller to Finance Director. 

Until the point where I looked up and realised that the people above me were not there because they were worked harder than me or were better than me.

Being conscientious, working hard and being good at something sometimes doesn’t really get you where you want to be.

 I sort of just lost faith in corporate life.

After 20 years of working my socks off for the benefit of others, I reflected and realised that I was being neither valued nor appreciated.   

As well as managing the challenges of reporting and trying to make a difference to organisations’ current operations, I’d been trying to convince people for years about the benefits of long term planning. But businesses didn’t want or value the long-term focus.  Frustration crept in.  

I think I’ve always wanted my own business and always kept my ear to the ground looking for opportunities.  I often evaluated possible business opportunities that I could both afford and that I believed had long-term mileage as both a product and a business.”

First Steps?

I’d looked at other businesses where the owners were in their 60s and wanting to retire in the near future, but only took a couple as far as the real due diligence process.   

When I found the right one, I knew it very quickly.   It was the easiest purchase ever due to a perfect match between the owners’ ethics, values and desires for the business and my own.    

My long-term goals for the business linked exactly with the sellers’ values.  It was a perfect fit.”

Duncan with Terry Dakin - the previous business owner.

Duncan with Terry Dakin - the previous business owner.

What did you learn during that process?

“I am truly motivated by taking care of a company and the people within it for the long-term.  The last ten years of my career didn’t fit with this deeply-held motivation.

I want and need to be in control of my own destiny and that was also not the case over the last ten years of my finance career.

Stress can be positive and drive people forward but stress caused by poor leadership is negative stress with no upside.  Poor leadership really impacts the people within a business, not just the business.”

 

If you had to do it all again, what would you do differently?  

“I would have been able to leave finance work within corporates 10 years ago - I’d learned enough by then.  I’d learned what good and bad leaders look like.  I had experienced so much...enough.

That said, I would have needed a little more financial security to have taken this kind of risk at that time.  

Perhaps the time was right because the time was right?  The opportunity to invest in my future and this business was perfect.   Perhaps I needed to gain more consultancy experience to have a real grasp of how I want to proceed?  Perhaps...!”

 On the days that you know you’ve made the right decision, how do you feel?

“Where would I rather be?  Here.  Without a doubt.  Why? The frustrations of going through the same “I need to change but need more influence to make it happen” cycle within corporates wore me down.  

I’m now in charge of making change but I can’t do it alone.  I listen to the opinions and insights from staff who are the experts.  I understand the big picture landscape and it’s a long-term landscape.  I understand what the right direction is.  

It feels easy...but scary because now I hold in my hands the mortgages of 10 employees - not just my own.   I don’t hold that responsibility lightly.  It’s huge.  That’s the difference.  If I cock it up, the impact is huge.  But, the opportunity is also huge.

I arrive to work knowing what we are going to do that day.  Then we constantly tweak.  It’ll pay off.  We will see the benefits.”

Any regrets?

“None at all!”

 What one piece of advice would you give to anyone re-designing their mid-life career?

“It might not always work out and that might not be due to your efforts, so don’t risk what you can’t afford to lose.”

Duncan now owns International Tiles & Bathrooms - Please have a look at their new web page:-

https://tiles.uk.com/

It is the aim for International Tiles is to become within 5 years the No.1 best for service, produce, quality and customer care and customer satisfaction tile brand throughout the South West of England (Somerset, Dorset, Devon & Cornwall) Tile Industry.

We aim to be the best employee we can. Our staff are valued and it is up to us to make their time here as fulfilling and as rewarding as possible.

While we recognise that being in business is not easy and we will have some difficult times we also want to have some fun.

I am very lucky to have taken over a company with such strong foundations, with a strong and loyal customer base, with experienced and loyal staff and loyal and quality suppliers.




Rob Young - Army Career to Business Career

"I had a strong feeling that if I left at 50 or 55 that I would then be unemployable as I’d appear institutionalised and perhaps even weary.”
"If you are anywhere near 50, you really need to put your back into finding a new job or a new career.  It’s definitely not easy.  You need to attack the situation like you’re climbing a mountain." 

Overview of earlier career.

Left school at 18.  Spent 24 years in the Army as both a solider and an officer.  Resigned his commission at 45.

Trigger for change:

There appeared to be two clear triggers for Rob’s desire for change:

“I felt that I’d had the best from the Army and wanted to give civvy street a crack.  As my daughter was also starting university there was an opportunity for my wife and I to settle down in one country after having been moved all over the world for so many years. 

Also, whilst I had lots of confidence that I could actually do anything with my experience, I also had a strong feeling that if I left at 50 or 55 – which was the traditional break-points from the army – that I would then be unemployable as I’d appear institutionalised and perhaps even weary.”

First steps?

“I didn’t know what kind of work I actually wanted to do but I certainly knew what I didn’t want to do i.e. anything to do with the military, defence sectors or logistics which had been my arena.

I felt so optimistic, like I could do almost anything - unless of course it was highly technical or required specific qualifications.   I had a sense that I was likely to end up in a big corporate in some sort of management role.”

Rob decided to access all the support groups which were available to him as an ex-soldier and officer to help him get settled in civilian life.  One of those was The Officers Association which advertised (for a nominal fee) jobs for companies who were interested in attracting ex-army personnel. 

“I accepted the first job offer I received and worked for a very small company in a logistics position which I hadn’t really wanted but my wife/mentor/coach gave me some great advice that ‘it’d be much easier to find a great job from a position of having a job’.  She was, of course, right.’

A year later, having done some good work and recruited his replacement, Rob moved on to bigger things and kept moving onwards and upwards in a variety of positions.   In different industries, in different roles, in companies with different problems until he found his niche in leadership roles within transforming businesses.   Over the next decade Rob had a whole range of “fantastic”, “interesting”, “challenging” , “angst-filled” and “fun” career moves.  At its height – he had a spell of travelling around Europe with a European billionaire in his private jet acquiring businesses and at its lowest point doing some seasonal work over Christmas at M&S – "and every type of experience in between!" 

What Rob learned?

 Networking is important.”  Rob didn’t expressly recommend networking until I prompted him but our conversation was peppered with references to friends gained through business, connections made through playing sport and connections through old careers and previous jobs.  Networking appears to be something Rob does very naturally.

"Everyone I know who was in the army for a long-time and left accepted the first job they were offered – I think we all knew how important it was to get started.

Be wary of who to take advice from.  Taking advice from too many different perspectives just leaves you confused. Don’t ask friends what they think of your CV. Find experienced hiring managers who know what good looks like and experienced CV designers.  It’s the hardest thing in the world to put together on the easiest subject in the world – you.  At one point, I totally and utterly wasted £5000 employing a company to slightly enhance my CV and tell me some average advice that we all know – get out there and network.  They did it over some very nice lunches in nice restaurants but that was a total waste of cash and time.  

Know thyself.  Self-awareness is a key factor in career change.   For instance, I was fired once from a job and was so surprised that I hadn’t seen it coming.  I took from that that I needed to brush up on my self-awareness.  How you see yourself and how you view your world have an impact on the work you do and the work you could do.

If you are anywhere near 50, you really need to put your back into finding a new job or a new career.  It’s definitely not easy.  You need to attack the situation like you’re climbing a mountain.

Don’t dumb down even if you are desperate.  At one low point, I just couldn’t get a job but really needed a job to pay the mortgage.  I dumbed down my CV, not really lying but certainly not telling the full truth about my previous leadership positions.  I secured a seasonal job at M&S which helped me pay the mortgage.   But, ultimately, I could see nothing but opportunities to improve their operations and logistics and it was difficult not to tell someone.   I knew my expertise would help the business but they didn’t want to know.  I would never have fit in the long-term and would have been seen as a trouble-maker.  The last thing companies need is some over-qualified smart ass when all they actually wanted was someone to do the job the way they wanted it done.  But that was never going to be me.

There are good people in the world who just need a break and it pays to use your talents to help them.  If I have a client who’s in a bit of a fix and can’t pay me my fee for helping them re-design their CV and linkedin profile and coaching them on interviews, I just ask them to pay when they get a role and only if they agree it’s been helpful.  I enjoy helping them because I’ve been there and would have appreciated someone doing the same for me back then.  And have never once not been paid.  Win win."

What Rob would do differently if he had to do it all again?                   

“I wouldn’t have touched the 3rd sector (Not-for-profit organisations including charities).  I wouldn’t ever recommend becoming a trustee of a charity unless there is a deep, deep connection with their goals.   I would have saved myself a great deal of angst.”   Enough said.

How it feels on the days when he knows he has made the right decision?

“Even though I don’t need to work, I love to work.  I love the buzz of winning new business.  I love the thrill of finding the right person for one of my clients.  I love convincing my clients to choose beyond the right person for one job but to choose the person who can help the company grow in the future.   I love choosing to work with a small number of clients who work mostly exclusively with me.  

I do know myself and I know that I love being in charge.  The leadership bit throughout my career has been the most enjoyable parts but I know it’s not for everyone.   It was a real privilege to command in the Army and it has also been a real privilege to lead in the civilian sector.   People rely on you to do what’s right and in most cases they enjoy having someone decisive in charge.   Very few things get done well in a committee.  I always like a committee with an odd number…and the best odd number for me is 1!  I’ve always enjoyed the pain-pleasure experience where the buck stops with me.”

Any regrets?

"Sure there are regrets about investments around the financial crisis that listening to my wife/mentor/coach Mrs Young might have avoided.   But apart from the charity sector experience (see above), I have spent my life looking forward not back – that’s where the opportunity and danger lie."

If you'd like to learn more about Rob and his current business...


Email:  rob@armstrongdenby.com

Web:  www.armstrongdenby.com 

Linkedin:   https://www.linkedin.com/in/justrobyoung/ 

Twitter: @justrobyoung     

 

Jennifer Corcoran - Executive Assistant & PA to Social Media Trainer

"Honestly, the thing that kept me there for so long was the annual bonus.  There was always something I was saving up for – the new kitchen, the holiday etc.  Years would go by and I was still there, sticking around for the bonuses." 

"It feels good to be of value and to be appreciated for helping others to do something they couldn’t do without me."

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Overview of earlier career.

Studied English and French at university.  Jennifer had no clue what she wanted to do for a career but knew with certainty that she didn’t want to be a teacher or journalist.  She fell into a short-term administrative role for a technology magazine in Dublin (Jennifer’s home town) and loved it.  She then relocated to London and found it hard to break into magazines so ended up in other industries doing Executive & PA work for 15 years. Worked for a financial services business the last 11 years.   

The trigger for change?

“How the hell I fell into working in a financial services business (a shipping finance business), I don’t know!  I felt like the fraud in the team because everyone loved the products but I found them dull.  Honestly, the thing that kept me there for so long was the annual bonus.  There was always something I was saving up for – the new kitchen, the holiday etc.  Years would go by and I was still there, sticking around for the bonuses. 

The wake-up call came for me when I slipped a disc.  Pain management included 4 epidurals over 2 years and 60-70 physio appointments in an attempt to avoid surgery.  A couple of years ago, just a few days before Christmas I woke up one morning and just couldn’t stand up.  I was in agony and decided enough was enough.  I begged for surgery and my request was approved for early January.   Even on the day of my surgery I was receiving work emails on my blackberry.  Not one of them said ‘good luck with the surgery’ and certainly no-one from my immediate team sent me flowers after more than a decade of working there.   I realised there and then that I had had enough of this culture of profit over people.  I had a degree like all of my team members however I didn’t feel respected for the work I’d done to keep everyone’s seemingly more important work moving. 

Towards the end, just to prove a point and my own worth, I applied for and won awards for my work such as Most Networked PA in London” and a Pitman Training’s “Super achiever” global award.        

After the surgery I couldn’t work for 6 months and had to lie flat on my back for 2 long months which gave me lots of time to think.  I’d gone through a divorce a few years earlier and I’m sure the stress had also impacted on my back.  I’d had a great boss who really valued my work for about 7 years before one of my peers was promoted.  That new boss didn’t appear to value or respect my work or experience and it felt like I had had been given a demotion of sorts.

It all culminated with me deciding to resign because frankly, life is too short.”

First steps?

“I had a staged re-entry into the workplace and then resigned and began to work out what to do.

I set up my own business to train entrepreneurs to do their own social media marketing. I’m using the combination of all the skills I’ve learned in my life – from my English degree, to my networking skills to my love of training people.  I am using a life-time of skills.”

What Jennifer has learned?  Advice she might offer to others in a similar situation?

“Just because you are good at something doesn’t mean it is you.  

I asked myself the question - If I die tomorrow would I die happy? No, not while I was in my old role.  If you asked me that question today I would say yes because I would die feeling truer to myself, feeling valued and definitely feeling respected.

Sure, I’m earning less than I was in my old career but I work autonomously and do things that I love for the majority of the time.

You need to work out why you are not happy in your role and then write a list of pros and cons.  I was going to leave before the credit crunch hit and then I felt that I couldn’t.  There are always reasons not to leave.  You need to listen to your gut and even if you can’t afford to leave at that moment, you can always sow some seeds.  Otherwise before long 1 year will turn into 11years and then 20 years before you know it.

You’ll always have your friends and family but they might not understand your journey or what you actually need to feel valued and respected at work.  Lots of my friends and family thought I was sorted and should never leave mostly because of the bonuses and their impressions of the industry.  You need to make the right decision for yourself rather than letting other people influence you or one day you might wake up and say ‘how did this happen?’ It is so easy to get carried away by other peoples’ expectations.

Knowing yourself is important. I’m an introvert so whilst I can run big events and workshops I need to give myself time to re-charge alone and as an introvert I train most people on a one-to-one basis which I totally love.

When it comes to my mindset and setbacks I try to talk to myself as kindly as a good friend would.  Also, a good friend can be objective and help you figure out different paths so that you can make your own choices.  

It is important when you are doing things for the first time or changing your world that you surround yourselves with others who are doing the same.  I’ve found a new group of local entrepreneurs who started their businesses around the same time as I began mine and we meet a few times a year over coffee or wine and support each other though good and bad weeks.”

What would Jennifer do differently if she had to do it all again?

“I wouldn’t change quitting for sure.

Perhaps I was a bit naïve when I started my social media training and consulting business.  I did the website and thought interested people would just start to trickle in!   But I realised fairly quickly that I still needed to do the face-to-face networking.  At the time, I didn’t realise the importance of things like email marketing.  I also naively thought that my friends and family would be very supportive and would recommend me everywhere but that hasn’t happened.  I’m still not sure why.  My customers are coming from my own efforts or from difference sources.  That was a big learn.”

How it feels on the days when she knows she has made the right decision?

“It feels good to be of value and to be appreciated for helping others to do something they couldn’t do without me.  By training the individuals behind companies to do their own social media marketing I feel like I am increasing their confidence.   I can relate to my clients who don’t know where to start with social media because I was once exactly where they are but have learned lots of tips and strategies that can make a difference to them and their businesses.  It is exciting for me to do that.”

 

Regrets?

“Perhaps not leaving earlier?

But if I had left earlier I wouldn’t be doing what I am now – I might have been doing a similar job in a different company and I might have liked that more than where I was but it wouldn’t feel like doing this does.  I have found my sweet spot.”

Jennifer Corcoran is the CEO and Founder of My Super Connector which is a social media consultancy.  Jennifer helps professionals and entrepreneurs to share their stories online.  She does this by polishing up their profiles and teaching them how to connect with finesse. Check her out here: 

Website: https://mysuperconnector.co.uk
LinkedIn: https://www.linkedin.com/in/jennifercorcoran1/
Twitter: https://twitter.com/SuperConnector
Instagram: https://www.instagram.com/mysuperconnector/
Facebook: https://www.facebook.com/mysuperconnector
Pinterest: https://uk.pinterest.com/superconnector/

 

Ben Fielding - Corporate IT to IT business owner

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"The best thing is that now everything just feels connected – like this is my life.  I’m not switching from Dad mode to husband mode, to work mode to business owner mode.  It’s just my life now. I am just doing what I want to be doing…doing what I love.”
 

Overview of earlier career

Early career in graphic design. Moved into IT within big companies and moved up the ranks from technical roles to management positions. Then joined a small 50 person IT firm which more than doubled in size over Ben’s time there and moved into account management roles.  Started his own company with a partner 6 months into this final, full-time role working as an employee. Three children (9,6 and 2).

The trigger for change?

Ben choose to work within a small, high-growth IT firm for the last few years of employment but began to notice that others around him had several business ideas running at the same time and was inspired to join with a partner to start up his own business on the side.  “As I don’t play golf or tennis - the side business became my hobby on the evenings and weekends.”

“The company I was working for went through the growing pains of getting bigger, with the arrival of more specialist roles and many senior management personnel changes - some were great but others were destructive.  One new leader proved to have a cataclysmic effect on my enjoyment of work”.  Ben put a great deal of energy into that particular relationship but there was some fall-out as one might expect.

In this instance the fall-out was Ben’s motivation.  After a family holiday Ben returned to work and could distance himself from the personal emotion of his situation and could see more clearly that his future was not within that company.   “I decided that I would deliver and make sure that the team performed well but not with the level of commitment and loyalty I had previously offered.”

First steps?

“My business partner and I had long discussions to agree practical and financial targets relating to the moment when I would join the business full-time i.e. the point at which our company could nearly manage me.   I made a commitment to join as soon as that happened and then make the success of our business my focus. We agreed that I would  keep working and earning money from my other job until that point.

Even though a new boss arrived, “the best boss I have ever had – an utter genius” who convinced Ben to commit to a 6 month turnaround project, his previously unwavering commitment to the company and his role had both been irreparably damaged. “It was only a matter of time” before he jumped into his own company full-time.

What Ben learned?

“Not that I got it right in the early days but I’ve learned to get all the stakeholders on board to help structure my days and my weeks.  I have a wife, three kids, a dog and older parents who worry about us all the time. I had to negotiate with my employer, my business partner, my wife, my kids and my parents about where I would spend my time rather than reactively being pulled in lots of different directions.  That made a big difference.”

Knowing my business partner inside out was key.  Luckily, Stuart and I have had 20 years to get to know each other but we are still learning business behaviours beyond our personal behaviours.  For instance, I have a different way of reacting to negative feedback to Stuart and we have different decision-making processes. We are chalk and cheese in so many ways but knowing exactly how we differ and allowing each other to react to the same things in different ways makes communication much easier.”

“We’ve discovered that having loose agreements on common goals works better than if the agreement is too specific.  If we are very specific and don’t hit a goal, we are both gutted. On loose agreements we work towards the same goal and more often one or two of us is happy.”

“When we agree on spending or anything important – which happens about once a week – we make sure we look each other in the eye and shake hands.  This burns it into our memories and differentiates it from all the hundreds of conversations we have on a daily basis.”

What Ben would do differently if he had to do it all again?

“I had an opportunity to leave and join a much smaller company about a year before I left my last employer.  If I had put my energy into a smaller company, I might have found new enthusiasm and learned more to take with me into this business.   Easy to say in hindsight though.”

How it feels on the days when he knows he has made the right decision?

“There are definitely days when my head is swimming but I just need a few minutes to level out and then carry on.  The best thing is that now everything just feels connected – like this is my life.  I’m not switching from Dad mode to husband mode, to work mode to business owner mode.  It’s just my life now. I am just doing what I want to be doing…doing what I love.”

Any regrets?

“I don’t regret the mistakes we made. They have either toughened us up or made us grow up. If it had been too easy, we wouldn’t be where we are today.”

Click here to check out Blucando's website

Click here to check out Blucando's website


http://blucando.it

Partners, not providers – that’s the Blucando motto. We genuinely care about the relationships we develop with our clients. It’s a better view of things and it’s about more than just business.

Charlotte Moore - Social Media Editor to Fab Foodie PR Specialist

“Find a way to take a leap into your dream – volunteer, start a side-hustle, work on your idea at the weekend, test and tweak it with the audience you're after to see if they have an appetite to pay for your goods or services. We all know that nothing in life is guaranteed but that having said that, you are guaranteed to have regrets if you don’t give it a go in some way.”

Career overview

10 years as a copywriter across many sectors. Founding member of Tesco’s social media team in 2011 and helped to create some amazing social media campaigns.

What triggered your career change/career re-design?

For a long time, Charlotte loved her role at Tesco. “It was wonderful to grow a huge brand across lots of different social channels, with the added perks of huge budgets to work with and hanging out at Facebook and Twitter headquarters.”  But three years in, the glossy sheen had worn off as social media marketing budgets were outsourced to agencies, reducing the in-house team to little more than content editing – “I felt creatively stifled as I no longer had a real say in campaign development.”

As her interest in work at Tesco was declining, Charlotte started up her own food blog and spent lots of time visiting food shows and fairs at weekends “talking to anyone who moved” says the self-confessed Northern chatterbox. “I spent a great deal of time talking to small food business owners and realised that these start-up entrepreneurs had the least amount of time and money, but needed the most amount of help with growing their brands.

”I realised that I had never had a genuine love for the Tesco brand, but I LOVED these tiny food entrepreneurs.”  In April 2015, there was an announced round of redundancies at Tesco and Charlotte had fingers and toes crossed that she would be on the at risk list as she knew that it was “time to explore something new.”

First Steps?

Sadly, Charlotte wasn’t offered a package as her job still existed in the restructure, but as her heart had already left Tesco, she resigned and began her own business – copywriting for food start-ups - and used her final 3 months’ notice period salary to fund it.

“It took a year of hard graft on very sporadic funds for me to realise that most of the small food business owners that I spoke to didn’t actually know what a copywriter was or did.  It was no wonder that I was always struggling to get a regular stream of clients. Yet at the same time, I was doing bits of PR for myself and friends as a favour, but wasn’t actually telling anyone about this – yet everyone knows what PR is!”

“With a very heavy heart, my bank statements clearly told me to head back to the corporate world where regular pay cheques would help me pay the bills. Thankfully, it was then that I had a lightbulb moment about my business which changed everything.”

Charlotte realised that putting affordable PR at the forefront of her brand was going to be the way forward. She re-named her company Smoothie PR, re-branded the business and got her lovely partner to create a brand new website and logo.

“PR was not my background, but I figured out a way to do it differently to the usual traditional and very expensive model. Most agencies charge anything from £1.5k-£4k per month and write a lot of generic press releases on your behalf.  I designed Smoothie PR to use a model that allows small business owners to do their own PR in a 10 minutes a day for only £49 per month, without writing a single, boring press release.”

What did you learn during that process?

“I have never laughed or cried so much in a year. Without trying to sound like an X Factor contestant, the highs are the greatest you’ll ever know and the lows make you wonder why on earth you’re doing this!”

“I couldn’t have done it without the fabulous support I’ve had from my boyfriend, my parents and my wider family and friendship networks. Support from an emotional perspective, comfort when needed and encouragement to keep going have all helped me to get to where I am today.”

If you had to do it all again, what would you do differently?  

“If I’d done more thorough research about starting my own business then I probably wouldn’t have done it, as it can look daunting on paper.  But, I was so unhappy at Tesco that I just had to give something different a try, so kind of made things up as I went along to see what worked for me.”

“I would have taken the need for regular cash flow more seriously in my first business. I was stubborn when it came to freelancing at agencies that stand for everything I don't. The second time around, I was so motivated by NOT going back to work for an agency or another corporate that I concentrated much more on creating a stable business model that would bring in a steady income.”

On the days that you KNOW you have made the right decision, how do you feel?

“I can’t believe I get to do this as a job – in fact, it doesn’t feel like a job at all. I’m excited to get out of bed in the morning and get started on my day.  I’m so lucky to be working with clients that I really care about; we get to share our mutual passion for food and a virtual smoothie every time they get another piece of PR for their fabulous food business.  I'm like a proud mother hen when I see them compete alongside the big boys with their big budgets.”

“I don’t think I could find this satisfaction in another corporate role.  I do care more about my clients than my own cash flow which probably means that Smoothie PR has grown a lot slower than is ideal, yet this organic approach means that I know every one of my Smoothies well and we really have become #TeamSmoothie.  On the back of this approach, Smoothie PR is steadily becoming more and more well-known and is doing well.”

“My main business motivation is being a small part of a team that helps my Smoothies to grow their brand, or in less official terms, I'm after the warm and fuzzies from each time they get their brand out there!  I’m not money motivated so that probably doesn't make me a brilliant businesswoman in the traditional sense.  But, my honest and passionate approach seems to have inadvertently given me my own USP. I follow my heart and give great service.

Any regrets?

“None. I had to go on my own crazy journey to get the experiences I needed to grow and change my new business.”

What one piece of advice would you give to anyone re-designing their midlife career?
“Find a way to take a leap into your dream – volunteer, start a side-hustle, work on your idea at the weekend, test and tweak it with the audience you're after to see if they have an appetite to pay for your goods or services. We all know that nothing in life is guaranteed but that having said that, you are guaranteed to have regrets if you don’t give it a go in some way.”

“Be brave and learn what truly matters most to you in your work life.”

If you too have a fabulous food business, find out how you can do your own PR in 10 mins a day for only £49pm at www.smoothiepr.com or follow @SmoothiePR on Twitter.

Stephen Wright - Architect's Technician to flexible working with an incredible coastal lifestyle

“Paying off the mortgage was the key to my flexibility. My wife and I chose a lovely house to live in but made sure that we could live mortgage free. That was the key to our freedom.”

“In the past, I had to wait until work ended, then drive to the beach – now I fit work around the surf conditions.”

Stephen in action in Portstewart, Northern Ireland - mid-October!

Stephen in action in Portstewart, Northern Ireland - mid-October!

 

Career overview:

Almost 2 years in the 1980s in the Northern Ireland police force with a “nuts” year on the ground for a 19 year old.  Accepted a much lower-paying traineeship in a local architecture business “feeling safe going to work” was more important than salary.  Studied and learned on the job and stayed in the technical side of architecture for 23 years in various small practices.  He lives on the north coast of Northern Ireland.

What triggered a change?

Stephen’s final practice was successful and grew in size over the boom years but when the recession hit in 2007, slowly, year-by-year the business shrunk.  Stephen and the owner were the last two men left standing and they did everything to keep the business going – working 4 day weeks and then 3 day weeks just trying to eek out a working existence until the down-turn up-turned.  Sadly, the business only survived until 2011.  “I really loved my work but I went down with the sinking ship.”

First steps?

“I had a daughter to support and a mortgage so I didn’t have time to wallow.  I asked around for work and sorted a decorating job for the Monday after we closed the office.   I knew that earning money was my only priority and I wasn’t fussy.  Choice just wasn’t a factor.” 

“Over-time I got a name for myself for being able to turn my hand to lots of different things and I always found work.  Over time I began to be able to turn down the jobs that I liked less.  Today, I have one flexible part-time job and my own small business which gives me freedom.  I may not enjoy my work in the way I used to but I have freedom – which is absolutely priceless to me.”

What did you learn during that process?

  •  Knowing what makes our family happy makes it easy to say no to things that don’t fit.  

We love being on the water in any form – paddle-boarding, surfing, diving or kayaking.  We love walking our dog on the beach which is 10 mins away.  I love a single malt whiskey of an evening. None of these things cost a fortune so our lifestyle is not lavish.

  • I was able to turn the skills I learned previously in the practice

I just pointed them in a different direction, towards setting up my own business supporting local estate agencies doing EPC Surveys.

  • On average, I earn about half as much as I used to but seem to have the same about of money in my pocket.

  • Paying off the mortgage was the key to my flexibility. 

My wife and I chose a lovely house to live in but made sure that we could live mortgage free.  That was the key to our freedom.

  • There are always jobs out there if you look and are open.

What would Stephen do differently if he had to do it all again?

“That’s a difficult one.  If I had to do it all again, I might start at a different start point but that would be dreaming.  It is what it is.

As it stands there are times when I think I could be doing much more but then I look at my average week and know that not many people get the flexibility, the freedom and the opportunity to be on the water as much as I do.  There are some sacrifices but not enough that would make me change the situation.”

How does it feel on the days you know you’ve made the right decision?

Check out the photos – Stephen looks blissed out in most of them!

“I spent much of the school summer holidays this year with my 13 year old daughter diving, paddle boarding, surfing.

In one week in January, the conditions were fabulous and I was in the water every day that week.

I look at the tide tables and surf reports for the next week and plan my work around those where possible so that I can make the most of the surf conditions.

In the past, I had to wait until work ended, then drive to the beach – now I fit work around the surf conditions.”

Regrets?

“I have plenty of regrets about the recession happening but not regrets about how I reacted.   In a perfect world, I’d be doing work that I absolutely love every single day but I really enjoy half of the work I do – the other half gives me financial stability to enjoy the flexibility.  

Over-time, I’ve developed a system where I have regular income from multiple part-time sources which gives me amazing freedom and flexibility.  I get to be out on the Atlantic Ocean many days a week when others are sitting in offices or doing long commutes.  

I am very fit and healthy for a 50 year old.  I have almost no commute, a fabulous relationship with my daughter and wife based on time together doing the things we like to do together.”

 

 

Clare Grove - Mother to Mother/Author/Illustrator/Fashion Influencer

"It might take longer but it is possible to create a career in only 4 hours per day."

"I’ve picked myself up so many times that I’ve now mastered learning from my mistakes and to carry on regardless."

Clare Grove at home .jpg

Overview of earlier career.

Degree in Illustration and Graphic Design.  An early career in retail fashion in London, then married and relocated.  After the arrival of her first child, a friend gave Clare a beautiful book as a present. This book combined fashion and children and the seed of an idea was planted.  Clare now has three children who are 11, 9 and 5. 

The trigger for change?

After her first year of being a mother, Clare started to reflect on her career once more.  She knew four things:

  • She didn’t want to work in a corporate;

  • She wanted to have more bigger family in the future,

  • She wanted to have a piece of her life that was for herself and

  • She wanted to work at something she would really enjoy.

She had always loved the world of design and fashion and decided to start something not knowing where it would end up.

She sat down at the kitchen table one evening after her daughter had gone to bed and began to sketch.  Those early sketches eventually grew into her first book and kick-started a range of wildly diverse opportunities in Clare’s career with many twists and turns. 

First steps?

Everything grew from those initial sketches which Clare then developed into her first children’s book “Mummy Loves Shoes” http://www.my-mummy-loves.com/.  

She then began a long and painful process of pitching her manuscript to publishers which sadly ended with many rejections.  After deciding to self-publish, she began to sell the book to individual stores and at trade fairs.  These then led to being featured in leading NZ publications, Fashion Quarterly and House & Garden within which she now has her own monthly column.  

She has become a fashion influencer for brands such as Andrea Moore, Runway Shoes, Estee Lauder, Tom Ford makeup and Lumity Life anti-ageing supplements.  She takes personal commissions for her illustrations and has released her second book, My Mummy Loves Bags. She has pitched to Bergdorf Goodman in New York and is sent dresses from designers to wear at specific fashion events. 

Claire has launched her own line of stationery and designed an app The Fash Pack App, http://www.my-mummy-loves.com/fash-pack-app/.  And much, much more.   

What Clare learned?

  • Everything is a learning curve – although that is easier to say in hindsight than it is to feel it at the time! I’ve picked myself up so many times that I’ve now mastered learning from my mistakes and to carry on regardless.”

One of my favourite sayings is:

*As I look back on my life, I realize that every time I thought I was being rejected from something good, I was actually being re-directed to something better*

Some of her “mistakes” include paying a lot of money to attend a trade fair where she didn’t make as many sales as she’d hoped. She went home feeling incredibly deflated. Three weeks later she got a call from the Editor of Fashion Quarterly whom she had met at that trade fair asking to feature her in the magazine.  That article provided great PR and more opportunities started to pour in.

Another expensive “mistake” happened when her first printer in Korea sent her huge batch of books with the spines printed upside down and some even had noodles amongst the pages! “Let’s just say I didn’t use that printer again”.

  • “Don’t do anything just for the money – you have to love what you do first.”

  • “If you don’t follow your heart, you might spend the rest of your life wishing you had.”

  • “Keep your head up, even if it feels as if you are drowning.” 

There were so many occasions when Clare felt like giving up and an email would arrive from a mum whose daughter had really enjoyed one of the books.  Those comments gave her the energy to keep going.

  • “It might take a bit longer but it is possible to create an amazing career in only 4 hours a day”

Clare mostly works between 10am and 2pm and then attends events occasionally on weekends when her husband is around. She loves having something that is her own but also prioritising the children before and after school. “It’s a juggle sometimes but it works for us.”

  • “Everything is connected as long as you are doing things in a field that you love.”  

Everything Clare did has a fashion or design element - from her degree to early retail jobs, the stores that she visits, the events she attends and the brands that she supports.  Every experience and connection she made from any angle was useful to her.

  • “Start NOW! – don’t wait until the time is perfect – the perfect time will probably never arrive.”

“Say ‘Yes’ to opportunities as they may turn out to be different opportunities than you had imagined – often better.”

What Clare would do differently if she had to do it all again?

“Nothing…yes, I wish that some of the mishaps hadn’t happened along the way, but everything is a learning curve and if at first you don’t succeed, try and try again.” 

How it feels on the days when she knows she has made the right decision?

“When I get those emails or comments from mums who have read my book to their children, and they choose their favourite pages – it’s a fantastic feeling.  

I feel very fortunate to be able to do what I love and work with such inspiring people while still being a mum to my children, who are my main priority.”

Any regrets?

None!


Anil Saggi - Leaving behind a successful career in giant corporations to join a start-up with huge potential

"Putting your career on auto-pilot doesn't serve anyone well. Just because you are on a path doesn't mean it's the right path."“Don’t burn through your funds as this erodes opportunity for change.

If doing something different is what you really want but you don’t exactly have a plan yet, downsize your financial expectations to give you that future freedom to choose when you do have a plan. “

Anil Saggi 2.png

Overview of earlier career.

University of Nottingham – studied Economics with French. Several summer internships within consultancies, but chose investment banking like most of his class.

After 5 years and looking for change, took an MBA at Wharton, followed by McKinsey and a range of other big businesses such as Novartis and GSK. Worked and lived in various locations including: London, New York, Paris, Switzerland and Stockholm.

Married with three children.  Open University qualifications in chemistry and human biology, and Chartered Financial Analyst (CFA).  

The trigger for change?

Before Anil’s 40th birthday, he began to reflect for the first time on his long-term career.  He attributes this thoughtful period to the added responsibilities of being a Dad combined with the approach of a big birthday. 

Historically, he’d simply focused on enjoying each opportunity, progressing onwards and upwards while doing what he believed to be “the right things to be successful”.   On reflection, he’d realised that he’d never actually questioned whether or not he was on “the right successful path but has since recognised the existence of a fear of stepping “off the path”. 

Anil admits to being interested in lots of different areas which prodded him throughout his life to continually challenge himself in different directions and to be “constantly learning new stuff”.  For example, his interest in science found him taking on extra chemistry and human biology studies while working.  This “new stuff” didn’t really sit “on the path” but just kept fuelling his need to learn.

He had begun to have early “small cog in a big wheel” feelings but took no action as he was on a well-trodden career path to country leadership within his company.  This career focus, at that time, still excited him.

In his spare time, whilst at Novartis, Anil offered his Regional MD a piece of analysis on a new joint venture business that was to be set up.  He offered it at the time with zero expectations, just wanting to utilise some of the market analysis skills gained earlier in his career. 

6 months later, he was offered a new position, by that same MD, to lead integration of the joint venture. This allowed him the rare experience of setting up a ‘new start-up’ business within a big corporate. This was the first role where he felt crucial to the success of a business and realised what a big impact he could have. He wanted that feeling to continue.

First steps?

At the end of his integration role within GSK, Anil’s career mindset was changed forever.

After experiencing how much of a direct, tangible impact his decision making could have, the standard corporate career path no longer held an attraction.  He wanted more of that type of exposure where fast, decentralised decision-making was encouraged and felt that was not available in standard corporate roles.

Anil simply couldn’t go back “onto the old path”.  The P&L management rather than P&L ownership and the endless raft of meetings held no sway with him any longer.  He had tasted the freedom of a start-up. 

He began his research into start-ups and young companies which might be attracted to him.  He applied for a few positions which he felt would fit his skill-set. When he came across the Werlabs (medical technology company that provides customers with health analysis via blood testing) advertisement, he didn’t hesitate to apply.   The role was geographically perfect for Anil and his family, the role itself was exciting and would utilise his skills and the sector was both related to his experience and his extra studies.

Anil also had researched the anticipated cultural differences by talking to others in similar young businesses.  One of those major cultural differences is undoubtedly the structure of benefits packages.  

Start-ups expect the individual to hold more financial risk than any big corporate would ever expect. 

Armed with this knowledge it was fortuitous that he and his family had made a decision about a year ago to buy a smaller home rather than rent their house which meant they could afford to take some risk on the package without too much pain.

What Anil learned?

  • Research is important. Figuring out which young companies were growing and trying to match my skills to those became a big research project for me.

  • Identify your fear.  Financial fear stops people taking risks on financial packages.  My wife and I dealt with this fear upfront.  Our concerns were vastly reduced when we started to openly talk about our financial situation. 

When we understood exactly what we needed to earn to cover our minimum monthly outgoings, we took steps to allow us the freedom to consider moving to a smaller business because we knew that they would structure their financial packages differently. 

We talked openly about what could happen if it all failed and at what stages we would draw a line and re-design again.  The fear has disappeared and been replaced with opportunity and back-up plans.

  • Big corporations offer a safety net and that can make some people lazy about their careers – which is dangerous.   If there is no safety net, it forces people to be more entrepreneurial about their careers and their work.

  • Live life on the budget you give yourself to make sure you don’t rely on the safety net that working in big corporations allows.  Don’t burn through your funds as this erodes opportunity for change.  If doing something different is what you really want but you don’t exactly have a plan yet, downsize your financial expectations to give you that future freedom to choose when you do have a plan.

  • You have to open up to your partner, friend or someone you trust.  They can plant a seed of change within you or you within them.  Once you understand what it is you want – changing becomes the most natural thing.  But it requires a supportive family.

  • It appears that the only way to avoid the career shock in your 30s/40s or beyond is to keep asking yourself ‘are my skills still applicable?’ and ‘where else could my skills be applied to great benefit?

  • Putting our career on auto-pilot doesn’t serve anyone well.  Just because you are on a path doesn’t mean it is the right path.

  • The time is right.  Never before has there been such opportunity to be an old intern, to learn coding - even if you’ve no idea about it today, or to re-train to be anything is massive, it’s insane! 

How it feels on the days when Anil knows he has made the right decision?

“I feel so lucky.  I love being part of a company where every big decision is made by something like 10 people.  I totally love working in an industry and a company that excites me.”

Any regrets?

"None."

 

Werlabs is Swedish health tech company helping people to focus on preventative healthcare through blood testing. By monitoring over time, people are empowered to intervene before major chronic disorders such as diabetes occur. Werlabs was founded in 2014 and launched in the UK this past June, working with NHS laboratories in London, Manchester and soon across the country. Visit www.werlabs.co.uk to learn more.