Corporate-Business owner

Lou Kirby - Project Manager to Publisher & Life Satisfaction Coach - simultaneously.

“We gain confidence by doing things.  And that’s how we change our comfort zone - by stepping out of it.”

“I have my health and I have friends - some of whom have been very ill.  That’s a big driver for me...to be in charge of my own destiny, doing work that I’ve chosen to do.”

Lou Kirby.jpg

Overview of earlier career 

My background is in business project management and I worked at Microsoft for a large part of my career.  I looked after teams in various parts of Asia and South America so did a lot of travel which I loved – such a great way to see the world! 

The trigger for change? 

After the kids came along I couldn’t do the travel, so I resigned and secured a job locally 2 days a week. 

There was lots of change around this time.  Becoming a mum had a huge impact on me and my own mum passed away in an accident when I was pregnant. 

I had also hit my 40’s and felt this loss of identity and loss of confidence. I started to question what I wanted out of life too!  Was I doing what I wanted to do? Had I achieved what I had set out to achieve etc?

I’d always been interested in women’s confidence and thought I’d write a book about it - so I did. And sent it to a publisher. They really liked the content but told me I needed a platform before they would consider publishing it. 

 I began to talk to lots of different women and realised lack of confidence affects so many of us.  And I really wanted to do something about it!  

Another trigger for change was the prospect of regret, later on in life.  There were still so many things that I wanted to do and wanted to make sure that I actually did them!

These were all the drivers for me in setting up Woman Ready.

First steps

Working 2 days a week has given me the time to work on my other job - the platform I created (womanready) on the other days of the week and also be around for the kids. 

I spent a little time each day in the beginning learning what I needed to know: How to set up a website, how to do social media, how to get a little PR...everything. I also trained and qualified as a coach through The Coaching Academy. 

My end goal is to create a hugely successful platform and publish my book.  In the meantime, I’m building Woman Ready and focussing on my coaching business.  Our mission is to help women to recognise their potential, embrace who they are (as they are) and believe in themselves more. 

Lou Kirby 3.JPG

What Lou learned

  • Don’t give up the day job!

That’s my biggest learning.  Setting up Woman Ready has taken a lot of time and effort and initially you make little or no money. 

I was in a position where I had to change jobs however if this hadn’t been the case, I would have tried to juggle my ‘paid work’ with my new business for longer.   

  • Work-life balance is hard when you are juggling family, a job and a business. 

When it’s your own business, it can become all-consuming.  I could work 24hrs a day.  I try to work in 30minute windows with regular stops. I then stop to pick up the kids from school and try to spend some quality time with them (but do sneak on my phone a bit!). It's a tough one to juggle! 

  • Perfectionism is crippling 

Luckily, I get better at not focussing on perfectionism the busier I get!

  • Be real. 

You need to be authentic. If I make a mistake - I just own up, say sorry and move on. 

  • Nothing happens overnight. 

Don’t get down-hearted when you’ve posted your first tweet and no one notices. It’ll happen but recognise that it just takes time and persistence. 

  • Putting yourself out there is bloody hard but necessary. 

In our heads, everything is worse thant it is in reality. I recently did my first panel discussion and of course I was nervous. But once I got going it was fine.  I even enjoyed it!

  • It’s hard to have a career confidence and children. 

Years ago before the kids arrived, I had a great job, travelled the world, led meetings, gave presentations and got really confident doing all of that.  When I stopped doing those things, I lost confidence.  My comfort zone shrank - temporarily.  

  • Your comfort zone shrinks and enlarges all the time. 

You can learn how to do anything, if you want to.

Before I created Woman Ready, I was not a techie and had no idea how to design a website.  I didn’t know a thing about PR, had never written a blog post or published anything but now I work on all those things all the time. We gain confidence by doing things.  And that’s how we change our comfort zone - by stepping out of it. 

How it feels on the days Lou knows she has made the right decision?

Some days you have to just trust your own feelings. Some days, I just go with what I feel and do what feels right.  That’s confidence and I’m getting more of it each day.   Sadly, as women, I think we often look too much for approval from others.

I just have to keep telling myself that I’ve got forty eight years of life experience and twenty-five years of work experience!  

I have my health and I have friends - some of whom have been very ill.  That’s a big driver for me...to be in charge of my own destiny, doing work that I’ve chosen to do. 

Regrets?

If someone had told me it would take me 4 years to get to where I am, would I do it all again?

Mmm, I don’t know.  I’ve very stubborn (my husband calls me pig-headed!) but I’m still totally passionate about helping other women feel as confident as they possibly can. 

Lou Kirby 2.jpg

Find out more about Lou

https://womanready.com

email: lou@womanready.com

Instagram @womanreadyblog

Twitter @womanreadyblog

Pinterest @womanready

Facebook @womanreadyblog

Other career change stories you might like:

Stephen Hall - International Teaching Career to Food Entrepreneur

“When someone I don’t know sees me at a trade fair and shouts over to me ‘I’ve tried your balls and I like them!’ It’s funny and satisfying!

“There is a smile in my belly! It feels right. It feels positive.”

“Whilst I was thinking about next steps, I was in the kitchen cooking and making healthy snacks for my children. People were always saying that I should sell them so  I decided I would give it a go .” Stephen Hall

“Whilst I was thinking about next steps, I was in the kitchen cooking and making healthy snacks for my children. People were always saying that I should sell them so I decided I would give it a go.” Stephen Hall

Overview of earlier career.

Stephen has always been motivated by making a difference.

After graduating, he volunteered on a teaching project in Lesotho, Southern Africa for two years not really intending to teach for a career; but discovered he loved it. After a short spell teaching English in Poland, he returned to England to do his post-graduate teaching qualification at Cambridge. Afterwards, he taught at Kings’ School in Grantham, where he met his wife.

Stephen and his wife both then spent two years teaching in Malawi which inspired him to complete a Masters in Development Economics, but subsequently found that he was either over-qualified or under-qualified for his desired career change. So, he decided to continue his teaching career.

After various experiences, he ended up as the Head of English at a boarding school and absolutely loved the mix of pastoral work and teaching. It was the pastoral focus that led him to becoming a House Master, responsible for 50 plus teenage boys.

A clash in philosophies between himself and a new Head Master over a number of years, combined with working longer hours than was sensible took a toll on Stephen’s physical and mental health.  He tried returning to the classroom, but this led to further panic attacks. So, at the end of a very long road, Stephen walked away from his teaching career and decided to set up his own business.

Utilising his knowledge of the Education and Teaching sectors he worked on setting up an online tutoring system for International Students. After 6 months working on integrating two systems, the technology didn’t work as well as he’d hoped and he was forced to walk away.

First steps?

“That failure hit me hard and after a few months I got a job working for somebody else. Ultimately though, I realised that I needed freedom and autonomy to thrive.

Whilst I was thinking about next steps, I was in the kitchen cooking and making healthy snacks for my children.  People were always saying that I should sell them so I decided I would give it a go.  

I went into create mode and set up lots of snack tasting sessions in my kitchen.

I started to research the market for healthy snacks and sought advice from the local Chamber of Commerce who were excellent and I set up conversations with friends of friends who had built their own food businesses.

What Stephen learned?  

  • Simplify your ideas

You can get caught up in new ideas, new recipes, new markets to attack.  For instance, I ended up being interviewed for Countryfile after trialling some high protein brownies made from crushed up crickets!  It was such an interesting experiment but most ideas need to start simple.

  • Seek advice from others in the industry.

For example, a mother of an ex-pupil had built up a successful “bottom-bursting puddings” business, selling into all the major supermarkets and gave me some great advice that saved me time and energy.

  • Joining on-line food forums would have saved me time and energy if I’d found them sooner.

These have been invaluable to me. Forums like The Food Hub, Lifestyle Kitchen and The Foodpreneur Coach Generally speaking the food start-up community is a really supportive one and people are willing to give support and advice.

  • Be honest and get help quickly with the things you struggle with

Trying to do every single thing yourself is tough.  For instance I really struggle with accounting and decided to get help. I chose a Virtual PA who can not only help with accounting details but will be able to help with research and other projects in the future.  

  • Grow your network

Over time I have developed an incredible network of food business people locally from large company owners to small artisan producers. I found, with only a few exceptions, that everyone has opened their arms to me and is more than happy to offer advice and help.  

I’ve had conversations with people I respect who’ve challenged my thinking which I have found invaluable. They’ve helped me consolidate my thoughts and make better decisions.

On occasions, I need to find someone with a special skill and I’ll end up getting introduced to the perfect person at a trade fair or networking event..

  • Go with your gut instincts!

I’ve made mistakes that have cost me a great deal of time and energy by not trusting my instincts.

If it feels wrong, it’s probably worth listening to those instincts and probing more deeply. One of the best things about being your own boss is that you make the decisions - so you can say no and walk away!

  • Protect your IP

I’ve almost had my recipes stolen on a collaboration that didn’t work out.  I’d have been stuffed if I hadn’t set up ip protection and non-disclosure agreements from the early days.

  • Branding and marketing are important but make sure you believe that your product can justify itself financially.

I’ve made some difficult decisions on products that I’ve invested a great deal of time and resources in but they just didn’t stand up financially.

So, I’ve designed and researched new products on the back of both flavour, gut instinct AND financial insights.

  • Good is good enough

Start selling your product as soon as it is good - not perfect.  That way you can be nimble and make changes as you go along, based on customer feedback.

How it feels on the days when Stephen knows he has made the right decision?

There is a smile in my belly!

It feels right.

It feels positive.

I’ve been diagnosed with PTSD so there are days when my brain and my body conspire and tell me to stop but I don’t want to; because Bakes and Balls is important to me.  It’s mine and it’s a part of me.

When someone I don’t know sees me at a trade fair and shouts over to me ‘I’ve tried your balls and I like them!’ It’s funny and satisfying!

I love the feeling that my healthy snacks are solving a problem in a family and giving them viable alternatives to what’s on the market (in the free from ranges) that actually taste great.”

I’m excited about the new Frocolate truffle and spread ranges which we’re launching.

Regrets?

Occasionally I meet up with an ex-pupil who might be in their 20s or 30s and they tell me what they enjoyed and liked about my teaching; which texts they still remember (it is often the more risque sections of Chaucer’s ‘The Miller’s Tale’ where Nicholas’ bottom is branded; or the more gruesome parts of Webster’s ‘Duchess of Malfi’.

But it is also really touching when ex-pupils tell me why I was an important influence on them. I do miss my teaching time, but I couldn’t go back to it.”


If you’d like to find out more about Stephen and his business, contact him here:

Buy their goodies: www.bakesandballs.com

Twitter: @BakesandBalls

Instagram: @BakesandBalls

Facebook: .facebook.com/BakesandBalls/


Some other career change stories you might like:

Andy Arnold-Bennett - Professional Actor to Gin Maker

“The way the job market is going, there is no stable employment anymore.  If you have an idea or a passion and think you could either make a living or bring something valuable into your life, you’ve just got to try!  

Zoe and I love the sense of having control. We love being able to make decisions on what happens in our lives.”  

Overview of earlier career.

After redundancy in his early 20s, Andy took the opportunity to fulfil a life-time ambition and began training as a professional actor. His acting career has spanned more than two decades and comprised theatre work in Shakespeare’s Globe Theatre and other theatres all over the world including in South Korea – where he met his wife, Zoe.

Andy has also appeared in one-off tv dramas and made several appearances on Coronation Street and Emmerdale.

The trigger for change?

Typically, theatre contracts last between 2 months and 18-months so Andy had spent a large part of his career being away from the stunning part of the world he calls home. 

“I just felt like I was dipping in and out of life in Cumbria and I found myself just wanting to be at home more.”

Andy and Zoe Shed 1 1a.jpg

First steps?

“A few years ago, on the last night of a play in the Theatre by the Lake in Keswick, I got talking to the father of another cast member. He asked what I was going to do for work next.  After discovering that I was off to find a part-time job in between acting contracts, he offered me a job driving for his beer bottling business.  I accepted and over the months I spent driving around Scotland, Northern England and the Midlands I got to meet lots of micro-brewers.  I got to chatting with them all and learned how they had started their businesses from very little.

At the same time, Zoe had been making sloe and damson gins at home for years and one evening, on tour, when I was quarantined in my dressing room with a heavy cold, I was feeling a bit sorry for myself so I decided that we should give Gin-making a go.

Zoe was up for it.  We started researching and very soon we bought the distillery equipment and the correct licences and set up our micro-distillery in our 7ft square shed.

We opened the doors of Shed1Gin in October 2016.”

What Andy learned:   

·         “By starting small, we risked little. 

We are moving into new premises soon, more than 2 years after setting up the business so we are now taking on more risk.  But in the beginning, we started very small and we felt completely reassured that if all else failed, we’d never have to buy gin ever again!  There were no downsides.

·         The process of creating something is fun.   

Figuring out how to make compound gin, working out which ingredients we liked and in which quantities was really good fun.  We spread the fun around and became very popular with neighbours and friends who all became our dedicated, personal and loyal tasting team!

·         You need to enjoy learning and researching to get involved in something like this. 

Even something as simple as sourcing bottles can get very complicated for a small batch producer.  Lots of suppliers have minimum order levels which are often way beyond the resources of a young business. Even that one decision took quite some research, but the process was interesting and we got the result we wanted.

·         Differentiation is key.  Small batch, big flavour is our motto.

Everyone likes there to be a story behind your business but in the end, if they don’t like the taste of what’s in their glass you have no hope.  Our motto is small batch, big flavour.  It’s our differentiator.  Our flavour is much more intense than many gins in the current market.

·         Growing organically has worked for us. 

We had the idea that it might work on our first night when we invited local businesses to come and taste our products. We thought we’d need to do loads of promotional work just to get our first orders but that night we got orders. 

Within a couple of weeks, word of mouth spread and we were off!  We now sell in specialist delis and spirit retailers across all of Cumbria and into the Yorkshire dales as well as having our own on-line shop.

·         Get involved in local business networks

We came across Cumbria Growth Hub whose advice and knowledge has been invaluable to us at every stage of our development.  They couldn’t have helped us more.  

·         Minimise risk where you can.  

We set up a PLC from the beginning as we’re not the sort of people to risk our home. 

·         It’s possible to minimise risk but at some stage you need to jump.

I guess I was kind of lucky - the career of a professional actor is economically unstable, so I’ve been used to that level of financial instability.  

I’ve always had the attitude that if I need to just get a part-time job to keep money coming in, I will.  Zoe and I always said that if, at any point along the way, we needed to get out and get another job to keep doing this, we would.  It’s great if you have money behind you but if you don’t it’s not the end of the world.

·         It takes time. 

We’ve been going since October 2016 and we’re still developing the business to the point where it will give us a decent level of income and while we are getting closer all the time, we’re not there yet.

How it feels on the days when Andy knows he has made the right decision?

Zoe and I love the sense of having control. We love being able to make decisions on what happens in our lives.  We’re enjoying feeling like we have control over our future – the ideas, the drive and the determination.  

Of course, we can’t control the external environment – suppliers, customers, regulations etc but no one can.

The way the job market is going, there is no stable employment anymore.  If you have an idea or a passion and think you could either make a living or bring something valuable into your life, you’ve just got to try!  

Regrets?

None!

Find out more about Shed1Gin at:

Website: https://www.shed1distillery.com/

Twitter: @Shed1Gin

Instagram: shed_1_gin

Some other career change stories you might like:



Lisa Smith - Art Therapist to Ginger Baker

You can’t start a business unless you just…start! Have a go and then evolve it in a way that feels natural for you. You don’t need to take giant leaps or risks.”

“I’m not stuck with a bad boss or a work situation that doesn’t suit me. I love holding the power of my future fairly and squarely in my own two hands.”

Lisa Smith Brill.jpg

Overview of earlier career.

Lisa followed her passion into an industrial design degree before travelling, doing a couple of ski-seasons and relocating to Hong Kong to teach both English and Design.  By the time she wanted to return to UK, she had become disheartened by the design industry and re-trained in Art Therapeutics before spending many great years working with children with learning difficulties in schools.  

While doing work that she loved, Lisa also met her husband who was in a similar field and they decided to relocate back to his stunning homeland, the Lake District. 

The trigger for change?

“The only real trigger for my change was a lack of enough therapeutic work to sustain me in the local area.

I’d always baked for friends and family and enjoyed it.  So, I began to bake cakes for a local café to supplement my income until I could build up enough work in Art Therapy. 

It was early 2000s and the British food scene was really exciting. Farmers’ markets were booming and there were endless opportunities for individuals to get involved and offer their products to new interested, excited customers.

After 18months of making cakes for the local café, I decided to take fate into my own hands and bake for myself.  

There was no big life change or any grand plan…it just gradually happened. There was no conscious decision about my future, I just knew that I would enjoy working for myself. 

So, I did.

I began my business in my kitchen, 13 years ago.”

First steps?

I baked an awful lot.  I trailed myself and my cakes around so many farmers’ markets and promoted the business everywhere.  People liked my products and bought more. Over time, I began to gain traction.  

I just loved the feeling of being creative.   I loved getting stuck in with my own hands.  I found it really rewarding doing it for myself, in my own way.  Just slowly and steadily growing the business.

In my family, I’m surrounded by individuals who own their own businesses, so I wasn’t that daunted by going it alone.  Even though it felt like business ownership was in my DNA, I still needed to learn lots along the way.”

What Lisa has learned? 

·         “I realised that creating something that gives others pleasure is important to me.  

This is one of my great drivers. There is emotion and comfort built into my cakes, more emotion than there ever could have been in any nuts and bolts creation from my design days.  

·         Have confidence in your products and yourself.   

In those early days, I worried too much about if I would be taken seriously.  I didn’t have enough confidence about being a business owner and felt intimidated.   I could have eased my pain by asking for help.  My confidence developed slowly, over time.  

·         Seek out help early.

There is so much help out there, but in the early days, I didn’t take advantage of it.  I was too caught up in worrying about what others were thinking or just feeling anxious that I was doing it all wrong.  

·         Try to get to grips with the business behind your business earlier than I did.

If I were to start again, I would approach it differently.  My approach was to start with the best product I could come up with and worry about the business behind it later.    I’ve since met other creatives who often come from corporate backgrounds who have imbedded a good business structure from the beginning.  I didn’t really grab the business by the horns in the early days.  

·         Do business your way, instinctively. 

There isn’t a wrong way to do business even if it seems like it when you start out.   

·         Be transparent about yourself and your business.  

I am known in the local area for being very open to having conversations and to helping others out.  For that reason, I have good relationships with journalists and other business owners.  That has meant that I have accidentally secured lots of different little bits of PR, here and there.  I enjoy helping others out. What goes around comes around.

·         You can’t start a business unless you just…start! 

Have a go and then evolve it in a way that feels natural for you. You don’t need to take giant leaps or risks.

·         Try not to give yourself such a hard time. 

I gave myself an awful hard time in the beginning thinking I was doing it all wrong but in fact I was doing everything just fine.  There are many ways of doing business.  You just have to find one that suits you.

·         Don’t waste time waiting for the perfect moment.  

Decide the right moment to start for yourself and just take it.  Then see what happens.  If it doesn’t work, you can tweak it for the better and then keep going.

·         Speak to as many people as you can to avoid re-inventing the wheel and to get some reassurance that you are on the right track.

This will help you tweak a business earlier rather than later when you have invested more.

 ·         Resilience.  If you are creating any personal business, you’ll need to have plenty of resilience and expect it to be tested regularly.  

You’ll need to build up your reserves so that you are strong enough to pick yourself up, dust yourself down and keep moving onwards.  My resilience reserves have certainly been tested in recent years.   The floods of 2015 wiped out my business premises AND wrecked my home.  But I started again.  I also spent last year undergoing cancer treatment.    

·         All good things start small

My little business began in my home kitchen but we have grown and developed over 13 years and now have a fantastic team of eight.”

How it feels on the days when Liz knows she has made the right decision?

“Gosh, it’s the best thing ever!

I love being in control! I feel empowered by my personal control.  This is my own creation.  I’m responsible for everything.  If it doesn’t work, there’s no one else to blame.   

I don’t have anyone else but me to point the finger at and that is very freeing.  I’m not stuck with a bad boss or a work situation that doesn’t suit me.  I love holding the power of my future fairly and squarely in my own two hands.”

Regrets?

None!

Find out more about Lisa and her Ginger Bakers

Website: www.gingerbakers.co.uk

Instagram: https://www.instagram.com/ginger_bakers

Facebook: https://www.facebook.com/GingerBakersKendal/


Some other career change stories you might enjoy:

Barney Whiter - Accountant to Financially Independent (The Escape Artist)

“I’ve met high flying partners in law / accounting firms who earn in excess of £750,000 pa who told me they couldn’t afford to quit their job. They had allowed their lifestyle to ramp up and it had become their prison camp.”

“I grew up with an unusually vivid fear of poverty.”

Interview with Barney Whiter - The Escape Artist

Interview with Barney Whiter - The Escape Artist

Overview of earlier career

After doing a degree in Economics, I qualified as a chartered accountant and then moved into the world of corporate finance - where I worked for 20 years.

The trigger for change?

Well, it’s a story that I can trace back to my childhood. I don’t claim to be normal…I grew up with an unusually vivid fear of poverty and of being homeless which was “hard-wired” into me via childhood experience.

When I was 11 (1981) my parents bought the biggest house they could afford and then interest rates rose to 17%. Imagine the devastation that would cause now!

My parents cut back sharply. Our holiday that year got cancelled. The newspaper was cancelled. Dad started brewing his own beer rather than buying it.

There weren’t many positives but, on some level, I gained an appreciation of how it’s possible to tighten your belt when you really put your mind to it.  

I think that period had an impact on almost every decision I made in the future. Deciding what to study at university. Where I lived. What career to pursue. These choices all revolved around trying to make sure that I would not end up poor and homeless. And yes, I realise how strange that may sound!

I got my first mortgage aged 26It was a normal 25-year term mortgage, but I wanted to clear it as soon as humanly possible.  By age 32/33 I’d developed the habit of saving and had paid off that mortgage.

Around that time, I’d taken a new job that wasn’t working out. The culture felt entirely wrong for me. Even though I had paid off the mortgage, I felt trapped as I still needed to earn a salary. My wife wasn’t working as our second child had just arrived.

I hated my job and felt like I was hanging on by my fingertips.


First steps to freedom?

To build up a “safety fund” in case I found myself unemployed, we slashed our outgoings from ~£3,000 per month to ~£1,000 per month…remember this was for a family of four.    

Eventually I found another job that felt less soul-destroying. But rather than getting comfortable and allowing our spending to inflate back up, I decided to continue to save hard.

After a number of discussions (and some arguments!) with my wife, I vowed to save and investing at least 50% of my income to give me the freedom and the choice that I craved.

Fast forward 10 years to 2013 (when I was 43) and I stumbled what I then thought was an obscure website about financial freedom in the US called Mr Money Moustache. This is a blog written by a software engineer who, by frugal living and sensible investing had “retired” at 31 and now did pretty much whatever he wanted.

What Barney learned? 

I learned that there was a whole Financial Independence movement which had started in the USA and was spreading internationally. This movement combines frugality, environmentalism, hard work and investing to get to financial freedom.

I learned about the 25x rule whereby you probably have enough to never need to work again if you can amass a portfolio worth >25x your annual spending. I realised that I probably had enough so I handed my notice in at work.


How can financial independence help with career change?

  • When it comes to career choice, I see two logical career strategies:

a) Do something hard that is well paid to allow you to save hard towards your financial freedom   OR

b) Do something you love

I did a) for long enough to fund a move to b). 

It’s possible to work a job you love that doesn’t pay much…but only if you have a freedom fund and / or a reasonably low-cost lifestyle.

  • If you want to change career you have to address lifestyle inflation.

I’ve met high flying partners in law / accounting firms who earn in excess of £750,000 pa who told me they couldn’t afford to quit their job. They had allowed their lifestyle to ramp up and it had become their prison camp.  

  • Financial independence is back-end loaded

It’s hard to save meaningful amounts in the beginning so many people never get started. But if you can get into good saving habits early on your money starts to work for you and amazing things become possible. £15,000 saved between 18-25 can turn into a pension pot of £1,000,000 over 40 years, thanks to the magic of compound interest.

  • You need to discuss your escape plan with your partner

To crush your spending, you need to have some very open discussions with your partner to get them on board.

They need to be on-side with your long-term life vision to be committed to the changes required.   It might not be what they originally signed up for.  They might have signed up to marry a stock-broker and all the trappings that sort of life brings with it.  Change is always possible but it can be hard.

  • You can have anything, but you can’t have everything.

It’s a bit silly to think you can have it all.  Life is about choices.

Lots of people fantasise about having financial freedom, doing work that they love or just dream of the day that they can stop doing a job they hate.  

The press often highlight the part of the story that involves retiring early but the live frugally with reduced consumerism for years part of the equation gets less prominence! 

  • Even when the cell door is open, some prisoners choose not to escape

The work that is required to attain financial freedom requires sacrifices and lifestyle compromises.  Not everyone is prepared to dig deep over a decent period of time to get the results they dream about.

Just because individuals could learn how to create financial freedom for themselves, doesn’t mean that they’re up for it. Remember how the movie Shawshank Redemption? One of the escapees couldn’t handle the freedom offered by the outside world, having become institutionalised.

  • Who the hell wants to retire at 40 and do nothing all day long?

Not me. I enjoyed having time off to “decompress” after my escape but eventually we all need to find something to do that provides meaning, purpose and challenge. I get this through writing, teaching and providing financial coaching for other people.

Financial freedom allows you to step away from the metaphorical “Prison Camp” that many of us have created for ourselves and decide what your future could look like.

How does it feel?

I feel grateful to wake up without an alarm and that I don’t have to get on a soulless, grey-suited commuter train.

I laugh a lot more than I used to. The fun and humour had been slowly squeezed out of my life in the corporate world.  Laughing is one of the most under-rated pleasures in life and I’m grateful that I can choose to do things that allow me to do it more often than in the past.

I have a lot of fun writing The Escape Artist blog and have enjoyed seeing the readership grow over the last 5 years from 1 view per day to 10,000 page views in a day. I hope it will continue to grow, but even if it doesn’t I’ll still have fun.

Find out more about Barney:

https://theescapeartist.me/

https://www.instagram.com/barneywhiter/?hl=en




Drew Boyd - Airforce to Marketing to Academic Career

“Never let a year go by without developing your professional career or personal career. There are so many individuals I have seen or met who have not lived by this life rule.  When they reach their mid-50s, they are dead-men walking because they haven’t stayed relevant.  They have stayed safe.”

“I’m 64 and technically retired but if I did retire, what would I do?  I look at my 89-year old mother who is still running a successful business and think…that will be me.”

Drew Boyd - Something tells me this chapter of his career is unlikely to be his last.

Drew Boyd - Something tells me this chapter of his career is unlikely to be his last.

Earlier career

Drew has had several diverse successful careers, initially working his way up to the rank of Captain in US Airforce in the nuclear missile division and later in strategic war planning but he knew long-term his career would be elsewhere. 

On leaving, he took up a position within United Airlines where he was the youngest sales manager leading a team who were all much older than him.  Ten years into this chapter of his career, after completing his MBA he was deciding whether to become a function or an industry specialist when he was head-hunted to join Johnson & Johnson in their…wait for it…gynaecology market development area.  Even though he had known nothing about that area of specialism, Drew flourished there for 17years becoming an expert in systematic creativity before retiring for a short time.

His trigger for change

Shortly after he left J&J, Drew received a call from the Dean of a small college in Chicago asking him to head up their new marketing faculty.  After one semester he received extremely positive reviews from his students and decided to begin the fourth chapter of his career as a full-time professor. Today he now spreads innovation across an entire university campus.

Drew’s first steps:

“The first step towards the current chapter of my career began with an openness some time ago to new opportunities. When I was asked to do some teaching after my MBA, I had a young family and said yes to some extra work on the side.  I continued moon-lighting and teaching on and off in one way or another throughout the rest of my career as I truly enjoyed the feeling of sharing ideas”  

What Drew learned about career change:

·         Lean into things that you are sure that you can’t do.

This is where growth happens.

 ·        Careers have to be driven with intention, but we also need to layer in some opportunistic meandering.

By that I mean that we need to say “yes” to doing jobs that others are not willing to do, to take some risks that others might not wish to and to put our hand up for roles that we are certain that we do not know how to do…yet. This adds that extra something to a career that leads to growth and relevance in both the short and the long term.

·         Never let a year go by without developing your professional career or personal career.

There are so many individuals I have seen or met who have not lived by this life rule.  When they reach their mid-50s, they are dead-men walking because they haven’t stayed relevant.  They have stayed safe. 

·         Managing your career means managing your relevance.

I made clear choices throughout my career to put my hand up early for projects, to get in on the ground level and to get out before their peak and before I got stuck. I see lots of people staying too long on projects where they might have done great work but they get stuck and this impacts their futures.

·          Work hard to be on the life-boat

If your business needed to be re-started tomorrow, would you be one of the chosen few that would be on the life-boat?  The only way that you get to be on the life-boat is if you have continually stayed relevant. 

Your functional expertise isn’t enough to keep you highly relevant or crucial.   If you stay stuck in Supply Chain or Finance or any other functional area, it’s simply not enough.  You have to constantly learn and that involves being outside of your comfort zone.  You have to be continually learning and evolving into that crucial member of the life-boat.   It’s a choice. 

·          Surround yourself with a small group of valued advisors – your own board of directors.

You need a confirmed inner circle throughout your career. These people offer you their valuable counsel and are interested in your valuable counsel in return. They can be colleagues, mentors, specialists, family members or neighbours but they have your back and offer valuable opinions.”

·         If career is important, never stop renewing yourself, learning and growing

Learning and growing is exactly how to move on from a transition period. For instance, I spent 5 weeks in Ottawa with one of the world’s foremost guitar makers, learning how to make a guitar.  I’ve now designed a creativity experiment around teaching students how to make their own acoustic guitars.”

How it feels on the days when Drew knows he has made the right decision?

“I feel just great!

No two days are the same. I get up, my feet hit the ground and I throw myself at whatever diverse challenges are in that day.

I’m 64 and technically retired but if I did retire, what would I do?  I look at my 89-year old mother who is still running a successful business and think…that will be me.”

Regrets?

“None at all!” 

 Find out more about Drew by checking out his new book – So, You want to be a Professor and his first book Inside the Box at:

www.drewboyd.com

Other career change stories you might enjoy:

 

Karen Walker - Head Teacher to Food Entrepreneur

“We just had the feeling that it was a now or never moment. That we’d regret in our old age if we didn’t do it. So, we did it.”

Karen Walker and Julian Abel

Overview of earlier career.

“I graduated from teacher training in 1988 and taught in mainstream schools for 10 years.   After that I joined the special educational needs sector and worked with children with learning difficulties and additional needs and felt like I was doing joyful work. 

I moved up through the ranks to Deputy Head Teacher and absolutely loved that job.  I enjoyed supporting the goals of the Headteacher.  It was a joy.

But all that changed.”   

The trigger for change?

“I was encouraged to apply for a Headteacher role in a special school.  I had no intention of going for it because I didn’t really want to be a Headteacher but I buckled under the pressure of other people’s faith in my abilities and agreed I’d go to the interview. 

Even preparing for the interview, which was a 2 day assessment process, was painful.  I did well and was offered the job.  That’s when the trouble started.

There were so many problems.  I couldn’t make the changes I wanted to and didn’t have the support I needed.  I tried in every way possible to make it work, to the extent that it made me ill.  I was working every waking moment.  With no down time.  Feeling very, very stressed.  In the end, I left the position, but it had taken a great toll on my health.

One of the saddest things is that I knew deep down that the role was not for me but having accepted it, I worked unbelievably hard to do my best to improve the school.

After I left, I went straight home and got into my bed and pretty much stayed there for 6 weeks.  Julian cared for me every minute.  I emerged slowly and continued to rebuild myself slowly. The recovery process was a long and hard one and took well over 18 months.” 

First steps?

“Christmas was approaching and since our household was living on one salary, we were economising.  We decided to spend some time making a really simple tomato and basil sauce, bottling it, wrapping a couple up in pretty gift wrap and hand-crafting little labels to give to friends and neighbours instead of presents.  

We gave one of these little packages to our local butcher. He tasted it and said if we could make more, he could sell them.   We did and then began to think more seriously about the idea of setting up a food company, selling similar simple, tasty, healthy natural sauces for people who are time poor but don’t want to eat pre-packed sauces with lots of nasties.

After long discussions, we just had the feeling that it was a now or never moment.  That we’d regret in our old age if we didn’t do it.  So, we did it.   We created our Now’t Poncy brand and began to figure out how to create a food company from scratch.”

What Karen has learned? 

·         “It’s a marathon not a sprint.  Julian said that to me recently and it’s true.  We’re trying to pace ourselves and our expectations.

·         You need to be prepared to live on a shoe-string given the investment required to start a food business.    Even though we had savings and I had a lump sum from my pension we still needed more money.  The company is a bit of a money pit.  It swallows up money like you have no idea!  2 years in we’ve stopped needing to put in lumps of cash from savings and using sales to purchase ingredients, but we are still experiencing the lean years where every penny was going towards our dream.

·         If you can get a part-time job while you are building the business up, do.  In the beginning Julian encouraged me to help out a friend in his business a couple of days a week, just to help me get back some of my old confidence.  I’m still working there which has been great for lots of reasons, not least to have a little regular cash coming in.

·         You need a huge amount of energy and drive to launch a food business.  We only recently reached the turning point, 2 years from starting.   Rather than going out there every day pushing the business, people are now starting to come to us.  We now feel really connected within the food industry but that has taken time and a great deal of effort – primarily from Julian – to put us on the map.

·         It takes time to build a business.   At the minute we are probably working 6 days and week and on day 7 we don’t work but we think, talk and plan for a few hours of that day.   It is definitely not a 9-5 job, but we love it.   We were brought up by strong parents who taught us to do what it takes and to work hard to achieve your goals.   We know that if we put in the time and effort, we will reap the rewards.

·         You need to know yourself.  I love supporting Julian.  He works so hard and it’s good to be able to take some of the responsibility from him. I love splitting the responsibility with someone rather than holding it all in my hands.   I am more comfortable in this situation.

·         You need to be willing to learn and ask for advice.  We’ve learned so much about everything from manufacturing, labelling, jarring, sales, marketing, accounts, etc., but social media has been one of the trickiest to learn.  We’re at a stage now where we need extra help.  We’ve begun to utilise the skills of younger associates, people who can help us market to the younger generation and who understand the way in which they interact with social media.

·         Having a fantastic partner beside me to work on this business and go on this life journey with has made it all so much more enjoyable.   We used to be ships that passed in the night – I’d either be working or sleeping.  Now, not only do we spend our free time together, we spend a great deal of our work time together too.  We never ever thought we’d be working together but we work incredibly well together.  We don’t have children so our focus is each other and the business.

·         Knowing what I’ve been through, I have to prioritise down time.   If not, my brain goes into shock and then I can’t work smartly and nothing gets done.   As long as I get some down-time regularly, I feel re-generated and raring to go.

How it feels on the days when Karen knows she has made the right decision?

“It feels incredible to be working on our business with Julian all day.  We have such a great partnership.  I couldn’t do this without him – I have so much appreciation for his talents, his driving force.  

We’ve just taken on a little office space which was offered to us by a friend a few weeks ago.   We have a marvellous start to the morning where we get up, have breakfast, do about an hour of work from home and then go to the office to kick start the rest of the day. Working outside the house, but still being together is fantastic.”

Regrets?

I shouldn’t have taken the Headteacher’s job.  I knew before I went to the interview that it wasn’t for me.  But everyone else had such faith in me.  I should have listened to my instincts.

My only regret about setting up Nowt Poncy is that we didn’t do it in our 30s.  Some days I really feel every one of my 56 years!  But I suppose if we had done it in our 30s we’d have more energy but we also wouldn’t have all the life experience of dealing with lots of different people and different situations.  That has helped us considerably.  

If you think about it like that it’s a positive.  We’ve got experience instead of energy – it probably all balances out!


Find out more about Karen and her husband’s, business The Nowt Poncy Food Company:

Website: www.nowtponcy.co.uk

Twitter:@nowtponcy

Instagram:@nowtponcy

Facebook:@nowtponcy

Linkedin: nowtponcy

Duncan Haddrell - Senior Finance Executive to Distribution Business Owner

“It feels easy...but scary because now I hold in my hands the mortgages of 10 employees - not just my own.   I don’t hold that responsibility lightly.  It’s huge.  That’s the difference.  If I cock it up, the impact is huge.  But, the opportunity is also huge.”

“Being conscientious, working hard and being good at something sometimes doesn’t really get you where you want to be.  I sort of just lost faith in corporate life.”

Duncan Hadrell.png

Career overview

A twenty-year career in senior finance positions including Group Finance Director and Non-Executive Director Positions within both public and private businesses.

What triggered your career change/career re-design?

“Lots of things.  I should have done it years ago.  But, I went through the public school system and ended up towing the line and doing as was expected in my career progressing from trainee, management accountant, Financial Controller to Finance Director. 

Until the point where I looked up and realised that the people above me were not there because they were worked harder than me or were better than me.

Being conscientious, working hard and being good at something sometimes doesn’t really get you where you want to be.

 I sort of just lost faith in corporate life.

After 20 years of working my socks off for the benefit of others, I reflected and realised that I was being neither valued nor appreciated.   

As well as managing the challenges of reporting and trying to make a difference to organisations’ current operations, I’d been trying to convince people for years about the benefits of long term planning. But businesses didn’t want or value the long-term focus.  Frustration crept in.  

I think I’ve always wanted my own business and always kept my ear to the ground looking for opportunities.  I often evaluated possible business opportunities that I could both afford and that I believed had long-term mileage as both a product and a business.”

First Steps?

I’d looked at other businesses where the owners were in their 60s and wanting to retire in the near future, but only took a couple as far as the real due diligence process.   

When I found the right one, I knew it very quickly.   It was the easiest purchase ever due to a perfect match between the owners’ ethics, values and desires for the business and my own.    

My long-term goals for the business linked exactly with the sellers’ values.  It was a perfect fit.”

Duncan with Terry Dakin - the previous business owner.

Duncan with Terry Dakin - the previous business owner.

What did you learn during that process?

“I am truly motivated by taking care of a company and the people within it for the long-term.  The last ten years of my career didn’t fit with this deeply-held motivation.

I want and need to be in control of my own destiny and that was also not the case over the last ten years of my finance career.

Stress can be positive and drive people forward but stress caused by poor leadership is negative stress with no upside.  Poor leadership really impacts the people within a business, not just the business.”

 

If you had to do it all again, what would you do differently?  

“I would have been able to leave finance work within corporates 10 years ago - I’d learned enough by then.  I’d learned what good and bad leaders look like.  I had experienced so much...enough.

That said, I would have needed a little more financial security to have taken this kind of risk at that time.  

Perhaps the time was right because the time was right?  The opportunity to invest in my future and this business was perfect.   Perhaps I needed to gain more consultancy experience to have a real grasp of how I want to proceed?  Perhaps...!”

 On the days that you know you’ve made the right decision, how do you feel?

“Where would I rather be?  Here.  Without a doubt.  Why? The frustrations of going through the same “I need to change but need more influence to make it happen” cycle within corporates wore me down.  

I’m now in charge of making change but I can’t do it alone.  I listen to the opinions and insights from staff who are the experts.  I understand the big picture landscape and it’s a long-term landscape.  I understand what the right direction is.  

It feels easy...but scary because now I hold in my hands the mortgages of 10 employees - not just my own.   I don’t hold that responsibility lightly.  It’s huge.  That’s the difference.  If I cock it up, the impact is huge.  But, the opportunity is also huge.

I arrive to work knowing what we are going to do that day.  Then we constantly tweak.  It’ll pay off.  We will see the benefits.”

Any regrets?

“None at all!”

 What one piece of advice would you give to anyone re-designing their mid-life career?

“It might not always work out and that might not be due to your efforts, so don’t risk what you can’t afford to lose.”

Duncan now owns International Tiles & Bathrooms - Please have a look at their new web page:-

https://tiles.uk.com/

It is the aim for International Tiles is to become within 5 years the No.1 best for service, produce, quality and customer care and customer satisfaction tile brand throughout the South West of England (Somerset, Dorset, Devon & Cornwall) Tile Industry.

We aim to be the best employee we can. Our staff are valued and it is up to us to make their time here as fulfilling and as rewarding as possible.

While we recognise that being in business is not easy and we will have some difficult times we also want to have some fun.

I am very lucky to have taken over a company with such strong foundations, with a strong and loyal customer base, with experienced and loyal staff and loyal and quality suppliers.




Liz Wilson - Teacher to Micro-Baker

“Don’t give up the day job.” 

Over time, Liz decided to combine her old and new careers.  “It was very scary but I started to teach bread-making and that’s when I had the sense that it would truly work as a full-time business.”

Liz Wilson

Liz Wilson

Previous career overview

An early career in marketing.  When children arrived, re-trained as a primary school teacher.  In her third career Liz has re-trained as a baker and runs her own very successful micro-bakery.

Trigger for change?

Liz loved teaching but as the children grew up she knew that she wanted to end up doing something in the food industry.  She was a very keen home baker and had always baked cakes and biscuits with the children but was attracted to an advertisement for a course in “how to set up a micro-baking business”. This course “ignited” something within her. 

First steps?

“That course changed me - I became bread-obsessive.  I bought books, googled recipes, baked bread constantly and was determined to make bread successfully – just for me – not as a business idea.  I offered to volunteer in bakeries and cooking schools – just washing up to begin with.  Then over-time we’d get talking about bread and I’d get to help out a bit more in the actual baking.  I learned so much and met such amazing bakers.” 

“When I think about it, all of the people on that initial course were women in transition.  Either women with new children or older children leaving home, women of a certain age.  They had either had enough of something or were at a cross roads and wanted more of something else.  If you ever need to think something through – make some bread.   It’s mindfulness. You have to stay in the moment to knead and it feels great.”

The initial course which Liz joined gave her one-third of the full Bread Angels accreditation and access to a network of micro-bakers across the UK.  “This meant that I could access support from a huge network of people who have done it before.  These bread angels are all over the country and we meet for a drink, share ideas, go on training courses together and offer support to those who need business support.  I’ve met everyone from new friends to professional mentors through that network.”

What Liz discovered?

“The hardest thing was to sell that first loaf.  You can’t test the product.  It was so easy to give it away but friends kept telling me to stop.  I didn’t want the criticism if it wasn’t good enough…if I wasn’t a good enough baker.”  Liz had an unusual brave technique to test her baking confidence – she entered the Home Bread Awards and was delighted to be a runner-up. This raised her confidence to a level that she felt she could sell that first loaf.

One piece of advice she has for those thinking of a midlife career change is “Don’t give up the day job.”  Liz remained working part-time as a teacher in her local primary school but on her days off she kept learning her new craft, practicing hundreds of recipes, personally delivering her bread to the doors of customers.  She then received an unexpected boost of a little bit of local PR started to grow the business organically. 

Over time, Liz decided to combine her old and new careers.  “It was very scary but I started to teach bread-making and that’s when I had the sense that it would truly work as a full-time business.”

She owes her success in this new part of her business model to a combination of her old career and her stage of life.  “I wouldn’t have been as good at teaching bread-making if I had not had all of my teaching training and years of life experience.”

“I knew nothing about business but I very purposefully began to learn things and attended all sorts of training.  I even got a bursary to do a 1.5 day training course at the School of Artisan Food I started to do tutorials and webinars on everything from accounting, to social media marketing, packaging, PR and photography for food.  If you really care about what you are making, it’s very easy to want to learn everything that relates to it.”

What she would do differently?

“Support from others is key. There is so much free support for new businesses out there through seminars/information/networking events.  It’s fantastic.   I was never confident about selling me and getting people to buy into me but I’ve appreciated that I am part of the story behind my bread.”

“I’ve learned so much through networking and talking to people in similar situations.  I’ve bartered bread for services at these events.  You never know who will come into your life at these events and how you might be able to help each other.  You’ve got to try to be the best you can. I put a lot of pressure on myself to try to the best I can all the time.”

“I even teach others how to set up their own micro-bakeries now. Micro-baking is very attractive to women because it starts at home and can be fit around jobs and family.”

“The media presents entrepreneurship as a young person’s game – it’s not.  When you are creating something that you care about, you want it make it the best it can be for your customers.  If you don’t know how to do every bit of that – it’s so easy to learn.”

“Have a go – you just never know what could happen.”

How it feels on the days when Liz knows that she has made the right decision?

“Everywhere I go, people ask me ‘what’s next?’ There’s so much pressure to grow. I could have my own bakery which would be open 9-5 but being bigger give me anymore?  I’m not entirely sure why I would do that.  I have a great, profitable business.  I deliver to my customers sometime in the afternoon so there’s no time pressure.  I walk downstairs to work.  I can have a day off when I want to.  I feel blessed.  Most days I think - am I really doing this AND getting paid for it?  

“There is magic in the process.  I feel joyful.   I love teaching people to bake – it can be transformational.  Baking comes from the heart.  I love bringing joy into other people’s lives.  Baking is a slow form of therapy. I’ve got a lot to lose if I took the next step.”

“I sometimes have to forget my age when I walk into these networking events as lots of people appear much younger.  I have to forget my perception of my age.  But, bread doesn’t care what age you are.  I forget my age when I’m working.”

Regrets?

“Not one!”